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SMAC Communications Manager


**This position is part of our emergency response, we urge you to apply as soon as possible, and may appoint prior to the closing date.\*


GOAL has been working in Sierra Leone since 1999; we have offices in West Freetown, East Freetown, Port Loko, Kambia, Bombali, Bonthe and Bo and a staff body of over 200 people. GOAL has over 15 years’ experience designing and implementing system strengthening and community-based programmes across Sierra Leone’s health; water, sanitation and hygiene (WASH); and child protection sectors, and has rapidly scaled-up within and across these sectors to respond to the current Ebola outbreak. GOAL’s key emergency Ebola response activities include constructing and managing an Ebola Treatment Centre; construction, infection prevention control, and WASH support within government health facilities; mobile non-Ebola healthcare; family tracing and reunification of Ebola orphans; material, livelihoods, psychosocial, and eye-care support for Ebola survivors; and national social mobilisation activities.

Social Mobilisation Action Consortium (SMAC)

GOAL, BBC Media Action, Centres for Disease Control (CDC), FOCUS 1000,and Restless Development formed the Social Mobilisation Action Consortium (SMAC – ) in order to support and strengthen the National Social Mobilisation Pillar; simultaneously activate multiple channels to provide EVD information which addresses the principle transmission modes; and work with and through existing local community structures capable of leading and role-modelling behaviour change, in order to reduce EVD infections.

SMAC Consortium Coordination Unit (CCU)

GOAL as the lead agency for SMAC, is responsible for the Consortium Coordination Unit (CCU) and is the direct employer of all CCU staff. The CCU members sit at the GOAL Freetown office but represent and work with all consortium partners; ensuring coordination and equal support and participation across the consortium.

SMAC Projects

On the 15th October 2014, with funding from the Department for International Development (DFID), SMAC launched a six-month project, Community-based Action Against Ebola, which was later extended to run until the end of September 2015. Under the project SMAC is delivering Radio, Religious Leader, and Community Mobilisation activities in every district of the country. SMAC was also later awarded funding from the Bill and Melinda Gates Foundation, to launch a four-month project, Enhancing the Impact of the SMAC Action Against Ebola Initiative, which aims to enhance existing activities, introduce mobile phone data collection, and improve coordination. This project has also been extended until the end of September 2015.

SMAC activities have had a marked impact on Ebola epidemiological curve, however, Ebola cases persist in the North of the country. SMAC is intensifying its work in the districts of Western Area, Port Loko and Kambia, and rolling out additional activities to attempt to overcome behaviour change barriers which are causing new infections to continue. Additionally, SMAC is looking ahead to the post-Ebola recovery period, and to the community engagement and behaviour change needs within that period, in order to maintain Ebola prevention behaviours and rebuild trust in the healthcare system and increase healthcare service utilisation. SMAC is seeking funding to leverage the skills, expertise and resources available across the consortium to continue to support the Ministry of Health and Sanitation in the recovery and rebuilding efforts.

Description of the Role

The SMAC Communications Manager will report directly to the SMAC Consortium Coordination Unit Director and work closely with the CCU colleagues. S/he will be responsible for ensuring that SMAC is highly visible to all relevant stakeholders for the purposes of ensuring the domestic and international community are aware of SMAC’s work. S/he will also be responsible for the production of powerful, innovative, motivational and emotive communications materials for the purpose of igniting behavior change among the target group.

Key Deliverables

  • Manage SMAC’s online presence including:
  • Managing, updating, and enhancing the SMAC website , including the SMAC blog
  • Managing the Social Media Officer responsible for updating SMAC facebook, twitter and youtube sites
  • Make field visits to take photographs and conduct interviews for the purpose of developing case studies and blogs which profile SMAC’s work
  • Collect photographs, case studies, and blogs from consortium partners and manage a bank of photos and ‘success stories’ which can be easily accessed by CCU and consortium partners as necessary
  • Manage requests for and production of new materials by:
  • Hiring and working with graphic designers, illustrators, photographers, video production crews, actors, and animators to produce innovative behaviour change materials (from posters and booklets, to videos and animations etc) as requested by the Community Engagement and Behaviour Change Advisor
  • Leading the process of pre-testing all new behaviour change materials to ensure they are appropriate and effective before agreeing with the Community Engagement and Behaviour Change Advisor to sign them off
  • Hiring and working with graphic designers and illustrators to apply graphic design treatment to briefing papers, reports, and training manuals as requested by CCU colleagues
  • Ensuring that all usual NGO procurement and finance procedures are followed in the requesting of creative services and materials
  • Ensure that relevant procedures are followed and documented when conducting communications activities, eg. confidentiality and release forms
  • Create dissemination/distribution plans for all new materials and work with the SMAC Social Media Officer and SMAC Administration Officer to ensure materials and disseminated and distributed accordingly
  • Directly line-manage and support the Social Media Officer
  • Other activities as required by the line manager

Qualifications and Experience

  • A degree in communications, marketing, media, design, health sciences or another relevant field; masters level or public health degree a plus
  • At least 2 years’ experience working in communications related roles, preferably in a health context, in a low-income country
  • Self-starter with excellent time-management and organisational skills, able to manage large volume of emails and other demands and prioritise tasks and deadlines independently
  • Able to generate effective website copy and imagery and manage websites and social media sites; experience using Word Press to create and edit websites a plus
  • Detail-oriented with excellent written English and editing skills; able to write clearly and concisely and produce attractive and engaging materials for a range of audiences, including case studies, blogs, training curriculums, and other branded materials, in tight timeframes
  • Demonstrable creative ability to conceptualise innovative communications materials that will raise awareness and understanding among target groups and help them to overcome barriers to behaviour change
  • Enthusiastic and enterprising; excited about finding new solutions to old problems
  • Experience identifying, hiring and coordinating creative professionals (including graphic designers, illustrators, photographers, video production crews, actors, and animators) to produce high quality communications materials (professional technical skills in graphic design, illustration, photography, video production etc is a plus)
  • Understanding of and experience in usual NGO procurement and finance procedures
  • Able to coordinate with multiple partners and stakeholders from across the NGO, Government and Private Sector; experience working in or for a consortium a plus
  • Team player able to work in challenging environments and willing to take on tasks outside of role when required
  • Sound Microsoft Office skills (Word, Excel, Powerpoint, Publisher)
  • Willingness to sign up to GOAL’s strict Child Protection Policy

Reports To:Social Mobilisation Action Consortium (SMAC) Director

Responsible For: SMAC Social Media Officer

Job Location: Freetown, Sierra Leone

Start Date: ASAP

Contract Length: 3 Months (with possibility of extension if funding is secured)

Closing Date for Applications: Rolling recruitment

Any published closing dates are estimated. Due to the nature of GOAL’s work we aim to fill vacancies as quickly as possible. This means that we will close adverts as soon as we have found the right candidate and this may be before the published closing date. We would therefore advise interested applicants to submit an application as early as possible.

Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.

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  • Organization: GOAL
  • Location: Freetown
  • Grade: Mid level
  • Occupational Groups:
    • Communication
    • Management, Administration and Finance
  • Closing Date: 2015-09-21

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