INTERNAL EXTERNAL ADV: PSFR Specialist (Head of Supporter Marketing), NO-C, Jakarta, Indonesia, Case# IDS26030

UNICEF Jakarta is looking for PSFR Specialist (Head of Supporter Marketing) who will bring specialist expertise and skills to the development, management and implementation of a sophisticated supporter marketing approach to fundraising and will be responsible for leading the team to manage ongoing supporter journeys. The role will have responsibility for digital fundraising channels and approaches, content, product development and the ongoing audience-focused retention, value max, and donor care journeys. Duration of contract is for 2 (two) years.

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, resilience 

Under the guidance of Chief of Private Sector Fundraising & Partnerships, this role will bring specialist expertise and skills to the development, management and implementation of a sophisticated supporter marketing approach to fundraising and will be responsible for leading the team to manage ongoing supporter journeys. The role will have responsibility for digital fundraising channels and approaches, content, product development and the ongoing audience-focused retention, value max, and donor care journeys. Duration of contract is for 2 (two) years. 

How can you make a difference? 

The PSFR Specialist will be responsible for the following key end results:
1. Private sector income is optimized in support of Country Programme objectives: analysis and evaluation of individual fundraising opportunities are undertaken to fulfil maximum revenue potential from existing donors.
2. Private sector fundraising is driven by an agreed Audience-focused Fundraising and Resource Mobilization Plan: development and implementation of a marketing approach to audience-focused fundraising, including the creation and execution of supporter engagement funnel. Leadership of digital fundraising, product development, content, retention, supporter care and value max activities for identified priority audience segments.

Key accountabilities:
• Under guidance of the supervisor focus on creating, developing and managing the donor engagement funnel to ensure audience-focused acquisition, retention and development of existing supporter segments is effectively delivered
• Lead the development and refinement of audience segments based on insights gained through effective engagement with donors such as surveys, focus groups and quantitative data gathering
• Ensure that an omni-channel approach is taken, with the most effective combination of communication channels being used for each audience segment
• Lead the development and implementation of audience segment-specific products, services and engagement methods, including corresponding content.
• Supervise the implementation of segment-specific donor retention and value maximization plans on a day-to-day basis, in a timely and efficient manner. This includes continuous monitoring and devising ways to improve performance of overall donor experience and journey for both pledge and also cash donors
• Supervise the Donor Care team lead to ensure Donor Care KPIs are met, and plans successfully delivered as part of integrated supporter journeys
• Contribute to planning, monitoring and reporting of Individual Fundraising programme and its submission to supervisor, Chief of Private Sector Fundraising or PFP Regional Support Centre or PFP Geneva.
• Develop and maintain joint planning approaches with Communications Section, including effective planning and delivery of ‘top-of-the-funnel’ engagement of audiences
• Coordinate collaboration with cross-functional teams within UNICEF Indonesia including communications, programmes, field offices and Operations for smooth delivery of organizational expectations related to donor journeys
• Ensure a collaborative relationship with both internal and external stakeholders and partners
• Under guidance of supervisor contribute to selection and independent management of all external partners as needed for retention of individual donors.
• While major decisions are made by the supervisor, the s/m will work under minimum supervision and be given flexibility in seizing opportunities for developing effective fund and other resource mobilization.

If you would like to know more about this position, please review the complete Job Description here:  SJP NOC PSFR Specialist [Head of Supporter Marketing] IDS26030.docx

To qualify as an advocate for every child you will have…

Minimum requirements:

- Education: An advanced degree* and relevant professional qualifications or additional years of equivalent background in Marketing, Business Administration, management or Communications or any other related subject.
- Work Experience: At least five years of professional experience in the relevant field or in business development and management with particular focus on marketing/ fundraising /communication activities.
- Experience in the management of marketing and/or fundraising activities among private sector organizations/companies/individuals, through marketing techniques and current knowledge of market research methods.
- Experience in budgeting and financial skills.
- Language Requirements: Fluency in Bahasa Indonesia and English.

(*A first level university degree (Bachelor's) in any relevant field (as identified above), in conjunction with seven (7) years of relevant work experience may be considered in lieu of an advanced university degree.

Desirables:

- Relevant experience at country level, particularly in development, fragile settings and humanitarian contexts.
- Relevant experience in managing and leading a diverse team.
- Relevant experience working for an international organization with colleagues in Regional/Global teams.
- Direct experience in marketing product/proposition design and launch aimed at specific customer segments.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others 

(8) Nurtures, leads and manages people) for a supervisory role

Familiarize yourself with our competency framework and its different levels.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF is committed to fostering an inclusive, representative, and welcoming workforce. 

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

The conditions of a temporary assignment, including relocation entitlements, will depend on the status of the staff member’s original appointment and may be limited in accordance with applicable UNICEF policies, procedures, and practices in force.

Humanitarian action is a cross-cutting priority within UNICEF’s Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.