Social media influencer support services for Uganda Country Office, Kampala, 12 months

UNICEF Uganda seeks ongoing collaboration with social media influencers to strengthen visibility, maintain consistency, and adapt to developments in the digital environment. Although UNICEF maintains a significant global presence that extends to local offices, capacity gaps may arise during rapid campaign expansion or when developing content quickly. Establishing long-term partnerships with influencers can provide continuity, authenticity, prompt responses to emerging issues, and sustained communication while following UNICEF’s brand and safeguarding policies. This strategy aims to support advocacy for children’s rights, increase reach, and produce effective digital content relevant to both local and global audiences.

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For every child, the right to Opportunity

How can you make a difference?

UNICEF Uganda seeks ongoing collaboration with social media influencers to strengthen visibility, maintain consistency, and adapt to developments in the digital environment. Although UNICEF maintains a significant global presence that extends to local offices, capacity gaps may arise during rapid campaign expansion or when developing content quickly. Establishing long-term partnerships with influencers can provide continuity, authenticity, prompt responses to emerging issues, and sustained communication while following UNICEF’s brand and safeguarding policies. This strategy aims to support advocacy for children’s rights, increase reach, and produce effective digital content relevant to both local and global audiences.

Background and Purpose

UNICEF is one of the UN agencies with a strong global social media presence. The Uganda office has about 425,291 followers across Facebook, Instagram, X, LinkedIn, and YouTube. UNICEF leverages these platforms to promote issues related to children's rights worldwide.

UNICEF Uganda country office requires extra external support for social media services, as evolving trends make it essential to have vendors for added capacity.

Key trends include influencer partnerships, campaign planning, content co-creation, research, filter design, and online marketing support.

UNICEF Uganda seeks additional expertise to develop large-scale campaigns and content projects, aimed at strengthening its existing internal capabilities. These services will equip the organization with leading social media strategies utilized by top global brands to effectively engage and expand their audiences. Maintaining relevance on social media platforms is essential for UNICEF to remain competitive in terms of innovation and marketing alongside major brands.

Justification

UNICEF Uganda seeks ongoing collaboration with social media influencers to strengthen visibility, maintain consistency, and adapt to developments in the digital environment. Although UNICEF maintains a significant global presence that extends to local offices, capacity gaps may arise during rapid campaign expansion or when developing content quickly. Establishing long-term partnerships with influencers can provide continuity, authenticity, prompt responses to emerging issues, and sustained communication while following UNICEF’s brand and safeguarding policies. This strategy aims to support advocacy for children’s rights, increase reach, and produce effective digital content relevant to both local and global audiences.

To meet the growing demand for digital engagement in Uganda and beyond, we are enhancing our communication efforts. This includes supplementing our dedicated digital capacity with strategic partnerships, such as collaborating with social media influencers to reach new audiences.

Primarily, the social media influencer engagement seeks to leverage the influencer's unique voice and reach to create authentic, compelling content that aligns with our brand's values and drives measurable results that amplifies our reach and impact.

To ensure a strong digital presence and impactful communication on children's rights, it is essential to collaborate with reputable, non-partisan social media influencers who have proven records and relevant experience. These influencers should be skilled across various formats and able to respond quickly, sometimes creating content from scratch. UNICEF Uganda will provide guidance on visual and audio-visual assets according to brand standards and partner communications. While creativity and flexibility are important, all work must consistently reflect UNICEF’s tone of voice.

Objectives

The influencer will:

1. Maximize their unique voice and reach to create authentic, compelling content that aligns with our brand's values and drives measurable results.
2. Enhance UNICEF Uganda’s social media presence to reach wider and more diverse audiences, including younger demographics.
3. The influencer is responsible for the creation, production, and posting of all agreed-upon content according to schedule and specifications.
4. Ensure consistency and continuity of messaging across campaigns while abiding by safeguarding guidelines.
5. Increase audience engagement and advocacy impact on children’s rights, health, education, and protection issues through creative and authentic content.
6. Strengthen rapid response capacity to emerging issues, campaigns, or crises by being readily available for content creation and dissemination.
7. Produce high-quality, innovative digital content that aligns with global standards while reflecting local context, trends, and best practices in social media.
8. Drive engagement by achieving an average engagement rate of at least 3% (likes, comments, shares, saves) across all contracted posts.
9. Increase brand awareness with considerable impressions/views count on content shared.
10. Generate content based on these target Platform(s):- X, Instagram (Feed, Stories, Reels), Facebook, YouTube and LinkedIn
11. Travel to the field with UNICEF Communication team when the need arises.

Major Tasks:

1. Cover Media field visits
2. Cover Donor missions
3. Cover Launches, campaign launches, funding announcements and signing agreements with donors
4. Cover Press Conferences, Workshops, and Meetings

To qualify as an advocate for every child you will have…

Education

• Diploma or equivalent in Communications, Marketing, Journalism, Media Studies, Digital Media, Public Relations, or related fields.
• Relevant certifications in social media management, content creation, digital marketing, or multimedia production are an advantage.

 Experience

• Proven track record as a social media influencer, content creator, or digital communicator with measurable audience engagement.
• Experience managing social media campaigns, including content planning, creation, posting, and monitoring performance metrics.
• Experience collaborating with brands, INGOs, NGO’s, government MDA’s or organizations for advocacy, campaign launches, or donor-related initiatives.
• Demonstrated ability to create high-quality multimedia content (photography, videography, graphics, reels, stories) for multiple social media platforms.
• Experience in analytics and reporting, including reach, impressions, engagement, and audience insights.
• Excellent creativity and innovation
• Previous engagement with a UN agency is an added advantage.
• Fluency in English is required; knowledge of another local is an asset.

 Competency

• Strong understanding of social media platforms, trends, and audience behavior.
• Creativity and storytelling skills to convey compelling messages aligned with UNICEF’s brand and advocacy goals.
• Excellent communication skills (written, visual, and oral) for diverse audiences.
• Ability to work under tight deadlines, respond quickly to emerging events, and adapt content strategies accordingly.
• Professionalism, reliability, and adherence to ethical standards, including child safeguarding and data privacy policies.
• Teamwork and collaboration skills to coordinate with UNICEF staff, project teams, and other stakeholders.
• Analytical mindset to track content performance and adjust strategies for maximum impact.
• Structures information to meet the needs and understanding of the intended audiences.
• Show empathy; listens, supports, and cares for others.
• Consult others and share information and expertise with them.
• Builds team spirit and reconciles conflict as this is a largely team role.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…
(1)Builds and maintains partnerships
(2) Demonstrates self-awareness and ethical awareness
(3) Drive to achieve results for impact
(4) Innovates and embraces change
(5) Manages ambiguity and complexity
(6) Thinks and acts strategically
(7) Works collaboratively with others

Familiarize yourself with our competency framework and its different levels.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:
As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity. UNICEF is committed to fostering an inclusive, representative, and welcoming workforce.
For this position, eligible and suitable [Insert candidates from targeted underrepresented groups] are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

Humanitarian action is a cross-cutting priority within UNICEF’s Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.