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Communications Director, Consumer Media and Campaigns

New York City (United States of America) | Washington D.C.

Communications Director, Consumer Media and Campaigns

Never heard of us Neither had many of the 18 million people we helped last year.

In fact, more than 80 years after Albert Einstein had the idea to create the IRC, we are one of the leadering and largest humanitarian organizations in the world. With rescue and relief operations in 40 countries and resettlment offices in 25 U.S. cities, we are a $670 million organization with a $1.5 billion portfolio of programs. And we are growing exponentially because our humanitiarian support is needed like never before and because our 15,000-plus team members go to the toughest places on earth to provide relief.

We also do cutting-edge research so that the IRC - and the humanitarian sector - can improve how humanitarian aid more effectively and efficiently. We believe that the world's 60 million displaced people require more than "aid as usual." Their growing and increasingly complex needs mandate a transformation-a creative rethinking-in the global humanitarian response.

Our strategy - IRC 2020 - answers that call. We are building programs that rebuild lives, providing more and faster rescue and relief, creating the capacity for systematic research to develop innovative approaches to crisis situations, and building collaboration with the public, private and nonprofit sectors.


As a member of the IRC's Global Communications team, the Consumer and Campaigns Communications Director will spearhead the development of a Communications strategy that brings the IRC's story and profile to new audiences, especially target "elite" consumer audiences.

The person in this new role will

Be a communications expert who:

  • Identifies key IRC media and influencer targets that go beyond the sector and policy
  • Thinks about Communications in an integrated way. S/he will ask, What's the media angle What's the video opportunity How can we make this a compelling message on social
  • Works proactively with colleagues across the organization to mine, develop and secure opportunities in mainstream targeted top-tier and digital media that raise the IRC's profile

Be a storyteller who:

  • Leads cross-functional efforts to identify and develop positioning for programs, partnerships and people in order to significantly bolster the impact of IRC campaigns. Similarly, craft simple and compelling narratives based on complex themes
  • Creates and gets buy-in for new and "big" ideas, then work with multiple internal and external constituencies to bring those ideas to fruition - and get results.
  • Expands our media reach and by identifying colorful "stories behind the story," resulting in IRC-feature coverage in target outlets, beats and channels

Be a team player who:

  • Works collaboratively with Communications colleagues and our agency
  • Works our corporate and foundation partnerships team to developing compelling joint opportunities, including launches, announcements, and speaking opportunities
  • Is willing to push the organization out of its comfort zone (without breaking glass)


  • Genuine excitement about the notion of bringing our amazing stories to new audiences

  • Seven + years in Consumer and/or Brand communications in the private, NGO or public sectors

  • A creative thinker who's able to navigate complexity and ambiguity to get to the heart of and cultivate a great story

  • An experienced generalist who thinks about and drives Communications across channels, e.g., video, digital, social, internal and media

  • A strategist, planner and do-er, i.e., someone who has and can lead the development of creative ideas and campaigns but who can also drive implementation

  • A history of developing profile-raising, dynamic public-private and/or luminary/celebrity campaigns, and a comfort level engaging with and providing counsel to high-profile people

  • Superior Communications "hard skills," e.g., a terrific writer with a demonstrated ability to develop, pitch and secure feature coverage in top-tier media

Please follow this link to apply:

Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.

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  • Organization: IRC - International Rescue Committee
  • Location: New York City (United States of America) | Washington D.C.
  • Grade: Mid/Senior - Internationally recruited position - Mid/Senior level
  • Occupational Groups:
    • Project and Programme Management
    • Monitoring and Evaluation
    • Communication and Public Information
    • Operations and Administrations
  • Closing Date: 2015-09-28

What does it mean?

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