Employer Branding and Outreach Consultancy

New York City

UNICEFs New Talent Team in the Division of Human Resources is seeking to engage an Individual Consultant to support the implementation of the recently developed employer branding strategy, particularly in social media.

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you.

For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

Purpose of the Assignment

UNICEFs Division of Human Resources has embarked in a transformation process, aiming to enhance its ability to adapt, transform and renew itself in response to the ever increasing demands and complexity and to further increase its efficiency and effectiveness in delivering its mandate.

As part of UNICEFs overall recruitment reform, UNICEFs has been reviewing the way it sources and attracts candidates and positions itself as an employer of choice. It has recently developed a new employer brand and is in the process of developing an extensive outreach strategy. Therefore, the Outreach and Employer Branding team is seeking to engage an Individual Consultant to support the implementation of the recently developed employer branding strategy, particularly in social media.

Assignment Tasks and Expected Deliverables




Develop a detailed communication plan for the implementation of the new employer brand and New and Emerging Talent Initiative (NETI) brand.

Communication plan

30 April2017

Provide editorial input for the revision of UNICEFs external employment page to communicate UNICEFs Employer Brand effectively.

Proposal for editorial revision

30 April2017

Support the development of standard branding material, including brochures, posters, social media messages to be included in DHRs Outreach toolkit.

Draft messages provided

31 May 2017

Develop social media strategy as part of the overall outreach strategy.

Social media strategy

30 June 2017

Manage UNICEFs regular social media presence highlighting employment opportunities, such as Twitter, Instagram and supporting LinkedIn.

3 posts per day


Develop and implement social media plans related to targeted outreach campaigns, particularly Generic Vacancy Announcements, including the New and Emerging Talent Initiative (NETI).

Social media plan developed and implemented for each GVA


Provide support to the NETI 10th cohort recruitment process, particularly with regard to outreach and sourcing through social media and shortlisting.

Social media plan implemented Shortlists delivered within 2 weeks

31 August 2017

Qualifications of Successful Candidate

  • Bachelor's degree or equivalent experience in marketing, communications, public relations, human resources or equivalent
  • A minimum of 2 years of relevant work experience in marketing, communications, talent sourcing, outreach or related area.
  • Excellent verbal, written communication and analytical skills
  • Experience with social media management is required.
  • Experience in human resources and talent sourcing is considered an asset.

Duration: 17 April 2017 - 31 August 2017

Please indicate your ability, availability and daily rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable).  Applications submitted without a daily rate will not be considered.

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organisation.

Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.
  • Organization: UNICEF - United Nations Children’s Fund
  • Location: New York City
  • Grade: International Consultant - Consultancy
  • Occupational Groups:
    • Human Resources
    • Communication
  • Closing Date: 2017-04-06

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