Communication Officer (Brand Researcher), P-2, DOC, NYHQ, #99826
New York City
The post provides research support for the UNICEF’s Brand Building initiatives, including the roll-out of the new Global Brand Strategy, conducts research for decision-making on brand usage, co-branding, due-diligence for use of brand in partnership requests and productions.
UNICEF works in 190 countries and territories to protect the rights of every child. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's rights throughout their lives requires a global presence, aiming to produce results and understand their effects. UNICEF believes all children have a right to survive, thrive and fulfill their potential – to the benefit of a better world.
For every child, a leading brand
The Brand Building Section - comprised of the Institutional Initiatives and Events, Global Goodwill Ambassador and Brand Management Units - is responsible for the full implementation of the new global brand strategy, the promotion of UNICEF’s brand globally, and the management, monitoring and protection of the brand as a critical organizational asset. The Section leads institutional initiatives and events to promote the brand globally, provides brand support for UNICEF fund-raising through enhanced donor visibility, and leverages the participation of GWAs in advocacy and communication initiatives to highlight UNICEF's work.
How can you make a difference?
Under the supervision of the Head of the Brand Management Unit, the post provides research support for the Organization’s Brand Building initiatives, including the rollout of the new Global Brand Strategy. Conducts research for decision-making on brand usage, co-branding, due-diligence for use of brand in partnership requests and productions. Assists with responding to both internal and external stakeholders via Brand Helpdesk requests on brand governance, adherence and consistency; with preliminary research of trademarks and competitors for new brand proposals. Develops policy and guidance to strengthen governance of the UNICEF brand.
- Brand HelpDesk support: respond to queries sent to the Brand Help Desk re: use of brand in partnerships and new brand development; log requests to the Brand HelpDesk, and flag enquires that need to be escalated to Head of Unit / Chief of Section; propose new ways to streamline Brand Management workflow, systems and processes; monitor and evaluate HelpDesk effectiveness;
- Global Brand Strategy support: assist with the development of policy, guidance and brand guidelines to strengthen governance of the brand, and response to reputational risk and brand misappropriation; assist in the development of the Brand Toolkit, brand guidelines and assets to support the rollout of the Global Brand Strategy; monitor and evaluate global brand trends; evaluate results and impact of brand-related activities;
- Due-Diligence Research: Conduct due diligence research to minimize risk to the brand when it comes to co-branding and partnership opportunities; drafts material for UNICEF newsletters, reports and briefing books; promote best-practice sharing vis-à-vis due-diligence research
To qualify as an advocate for every child you will have…
- An advanced university degree (Master’s or higher) in brand research, marketing, advertising, or relevant field.
(A first University Degree in a relevant field combined with 2 additional years of professional experience may be accepted in lieu of an Advanced University Degree)
- A minimum of three years of relevant professional experience in brand research, marketing or advertising. Up to date experience with latest brand, research and marketing trends.
- Ability to express clearly and concisely ideas and concepts in written and oral form.
- Proven ability to conceptualize, plan and execute ideas, as well as impart knowledge and teach skills.
- Demonstrated research experience.
- Developing country work experience and/or familiarity with emergency is considered an asset.
- Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.
For every Child, you demonstrate…
Our core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results. To view our competency framework, please click here.
Functional Competencies: Applying Technical Expertise Level 1, Formulating Strategies and Concepts Level 1, Learning and Researching Level 2, Persuading and Influencing Level 1, Planning and Organizing Level 2, Relating and Networking Level 1
This position is classified as “rotational” which means the incumbent is expected to rotate to another duty station upon completion of their tour of duty,
UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified candidates from all backgrounds to apply.