Chief, Advocacy, P-5, DOC, New York Headquarters #86982
New York City
The Chief, Advocacy will lead a team of highly skilled communication staff to deliver on the key outputs defined for UNICEF’s advocacy priorities, in very close coordination with the other sections in the Division and within the context of the Cause Frame work with other Divisions, Country and Regional Offices and National Committees.
UNICEF works in 190 countries and territories to protect the rights of every child. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's rights throughout their lives requires a global presence, aiming to produce results and understand their effects. UNICEF believes all children have a right to survive, thrive and fulfill their potential – to the benefit of a better world.
For every child, an advocate
UNICEF will aim to engage 100 million supporters in the coming 4 years for the cause of children. To be able to achieve this, UNICEF needs to become an even stronger advocacy, campaigning, fundraising and communications force by becoming the leading voice, leading advocate and leading brand for children. The Division of Communication is well positioned to support UNICEFs advocacy and communication agenda with a highly skilled and wide network of communication professionals supporting the work in public advocacy, brand, media, digital and internal communication. The advocacy team in the Division of Communication works directly with colleagues in the other teams and with the communication specialists in the field to provide a strong advocacy agenda and programme for UNICEFs advocacy priorities to support the programmes to deliver results for children.
How can you make a difference?
The Chief, Advocacy will lead a team of highly skilled communication staff to deliver on the key outputs defined for UNICEF’s advocacy priorities, in very close coordination with the other sections in the Division (Brand and Field support, and Media, Digital, Multi-media, Content and Internal Communication) and within the context of the Cause Frame work with other Divisions, Country and Regional Offices and National Committees.
Summary of key functions/accountabilities:
The campaigns require senior, division/office-neutral leadership that is able to develop strategy, manage stakeholders, drive implementation of a virtual team and be accountable to UNICEF leadership for the results of this work.
STRATEGY: Lead the development of public advocacy strategies and plans in support of global advocacy priorities and objectives to increase public awareness and understanding of the rights of all children, particularly the most disadvantaged, in development and humanitarian settings, and of UNICEF’s mission and mandate in delivering results for children
- Liaise with, convene and/or participate in Cause Framework and interdivisional meetings and teams and other key partners, to articulate priorities and drive advocacy objectives;
- Lead the development of strategic objectives, theory of change, target audiences, milestones, positioning, and advocacy toolkits for campaigns and advocacy-related initiatives.
- Ensure UNICEF engages more effectively in public advocacy for various audiences on global issues by strengthening research and deepening UNICEF’s understanding of its audience base
EXECUTION: Lead the development of campaign concepts within the context of the Cause Framework to guide the development of assets at the global level that can be adapted and implemented by Country Offices and NatComs for use in local contexts.
- Lead the development of specific public campaigning proposals to support advocacy objectives, asks and agenda agreed with other relevant Divisions and Cause Framework campaign leads;
- Shape narrative and public messaging around key advocacy priorities conducive to outreach and engagement through different channels for relevant internal and external audiences
PARTNERSHIPS: Support the development of strategic partnerships for advocacy with influencers in civil society and social movements who share UNICEF’s vision for every child and can amplify UNICEF advocacy for change.
- Research and landscape opportunities, gaps and areas in which UNICEF can play a role and as required coordinate with other partners on joint public outreach activities/campaigns
- Strategically identify and prioritize potential partnerships and influencers that contribute to grow a solid base of supporters.
- Lead on strategy development for adolescents and youth engagement through platforms and initiatives that elevate and amplify their voices, ideas and creativity, at the global level that can be adapted and implemented by Country Offices for use in local contexts.
MANAGEMENT: Participate as and provide advisory support as part of the Division’s senior management team for planning, strategizing and harmonizing processes and strengthen the advocacy and campaigning skills of an integrated team to deliver on the above mandates.
Operations: manage budget, monitoring & evaluation and other operational responsibilities associated with successful delivery of the Public Advocacy programme. This element includes participation in meetings and reporting and accountability to DOC senior management.
To qualify as an advocate for every child you will have…
- An advanced university degree (Master’s or higher) in social sciences with a focus on campaigning or a related field such as political science, policy, advocacy or communications.
- A minimum of 10 years of relevant professional experience in advocacy and communications, particularly in the development context with at least two years at the international level.
- Expertise in at least one of the three areas of advocacy, communications or partnership required with the ability to facilitate the equal strength and integration between different campaign areas
- Excellent critical analysis skills, strategic thinking, decisiveness in decision making, and discipline to manage ambitious plans and timelines. Discretion of impact of campaign activities on UNICEF’s public image.
- Strong understanding of world affairs, development issues and trends in external stakeholder engagement and activation.
- Developing country work experience and/or familiarity with emergency is considered an asset.
- Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.
For every Child, you demonstrate…
Our core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results. To view our competency framework, please click here.
This position is classified as “rotational” which means the incumbent is expected to rotate to another duty station upon completion of their tour of duty.
UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified candidates from all backgrounds to apply.