Associate Social Media Officer

Before submitting an application, UNHCR staff members intending to apply to this Job Opening are requested to consult the Recruitment and Assignments Policy (RAP, UNHCR/HCP/2017/2 and the Recruitment and Assignments Administrative Instruction (RAAI), UNHCR/AI/2017/7 OF 15 August 2017.

Associate Social Media Officer

ORGANIZATIONAL CONTEXT

Social media is the one of the most compelling and fastest-growing ways to reach and engage with public audiences around the world. Through institutional and personal accounts, UNHCR and its staff are able to engage vast online communities with timely, authoritative information and perspectives about the rights and needs of people fleeing war and persecution.

Working closely with the Senior Regional Communications Officer and the global Social Media Unit (within the Communications and Public Information Service), the Associate Social Media Officer (Regional Communications Hub, Mexico City) will manage UNHCR¿s global Spanish-language accounts and guide the production of social media content in Spanish, with an eye to strengthening engagement with key audiences in support of UNHCR¿s media relations, advocacy, awareness-raising and fundraising objectives.

The incumbent will work to develop and refine UNHCR¿s Spanish-language social media presence by strengthening editorial coordination; training colleagues to use social media effectively; monitoring public conversations on social media; and engaging target audiences while addressing and averting potentially damaging conversations.

FUNCTIONAL STATEMENT

Accountability
- UNHCR¿s Spanish-language social media content is produced and managed in line with strategic objectives, bringing key messages to clearly defined audiences (i.e. news media, influencers, general public, governments, private donors, persons of concern, etc.).
- UNHCR¿s Spanish-language content reaches key online communities through close alignment of web publishing, social media engagement, advocacy and fundraising campaigns, and partnering with news/media organizations.
- UNHCR¿s Spanish-language social media accounts operate in a manner that advances the organization¿s broader communications goals and maximizes engagement with priority audiences.

Responsibility
- Ensure on a daily basis that compelling social media posts are curated and created for global Spanish-speaking audiences on the ACNUR accounts (Twitter, Facebook, Instagram, YouTube, etc.), using content produced by a range of teams across UNHCR. This will include video, photo, material published on unhcr.org, and fundraising and special projects.
- Liaise with the Social Media Unit to coordinate content production and publication, including original content from Latin America as well as content adapted from English into Spanish.
- Train colleagues in the Latin America region to produce original content for individual and institutional accounts.
- Work closely with colleagues in PI and the Americas Bureau to ensure all social media posts are on message and approved.
- Ensure proactive and consistent community listening/monitoring (including evenings and weekends), management, and on-message engagement.
- Ensure that social media channels are uploaded with posts each day (2-3 Facebook posts/day; 24-48 tweets/day).
- Contribute to and execute a social media strategy for UNHCR¿s Spanish-language accounts that focuses on key audiences (news media, general public, donors), leverages opportunities for greater community engagement, and ensures the accounts¿ security and accountability.
- Establish and nurture relationships within Spanish-language media partners (including news organizations, social media companies and relevant technology leaders) to strengthen UNHCR¿s social media content and help it reach a wide audience.
- Contribute to weekly statistical reporting by Social Media Unit and help adhere to clear performance and measurement metrics for social media accounts and campaigns to effectively inform results-based decision making and to monitor and drive the effective use of resources.

Authority
- Decide on social media content for UNHCR¿s Spanish-language social media accounts and platforms reaching different target communities.
- Post to UNHCR Spanish-language social media accounts.
- Manage user roles on UNHCR Spanish-language social media accounts.

ESSENTIAL MINIMUM QUALIFICATIONS AND PROFESSIONAL EXPERIENCE REQUIRED
- Undergraduate degree (equivalent of a BA/BS), ideally in Journalism, Communications, International Relations or a related field.
- Minimum 3 years of relevant work experience (2 years with graduate degree (equivalent of a Master's)) in progressively responsible functions producing, editing and disseminating multimedia content for online audiences ¿ ideally for media outlets, international brands, political parties, NGOs, or other international institutions.
- Minimum 1 year developing and managing an online community with over 50,000 followers and engaging global audiences with news-oriented content. Internships and fellowships will be considered.
- Demonstrated ability to write and edit social media posts in Spanish with close attention to detail (spelling, grammar, facts, and political sensitivities).
- Experience using advanced tools for social media publishing, monitoring and marketing, such as SocialFlow, Hootsuite Enterprise or TweetDeck.
- Experience producing and interpreting social media analytics to inform strategy and workplans.
- Excellent knowledge of Spanish and English.

DESIRABLE QUALIFICATIONS & COMPETENCIES
- Experience working in journalism, or with the UN or an international NGO.
- Experience training colleagues on social media.
- Familiarity with photo and video editing software, especially Photoshop and Adobe Premiere Pro. C001L2 - Accountability Level 2
C002L2 - Teamwork & Collaboration Level 2
C003L2 - Communication Level 2
C004L2 - Commitment to Continuous Learning Level 2
C005L2 - Client & Result Orientation Level 2
C006L2 - Organizational Awareness Level 2
X001L2 - Analytical Thinking Level 2
X003L2 - Technological Awareness Level 2
X005L2 - Planning and Organizing Level 2

Before applying to this position, we strongly encourage colleagues to read the country specific FAQs information leaflets which can be found  on the Intranet under Staff Resources > Duty of Care. The information leaflets are specifically designed to answer some of the key questions potential applicants might have before deciding to apply. 

¿ Knowledge of refugee issues/internally displaced persons, their needs, their rights/obligations.
¿ Understanding of the media environment in the Americas highly desirable
¿ Excellent communication skills with strong interpersonal and negotiation skills.
¿ Strong analytical skills in conducting research, fact sheets, global appeals and concept papers;
¿ Excellent computer skills (MS Word, Excel and PowerPoint essential).
¿ Excellent knowledge of English and Spanish with highly developed drafting ability in both languages. Despite innovative approaches over the years in protection and solutions in the Americas and Caribbean, UNHCR in the region has not been able to give the required visibility to its activities and mandate within and outside the region, nor of our added value and what difference we make on the ground. The Regional Communications Hub in Mexico will allow for improved design and roll out of a communication and advocacy strategy that will result in better coverage, outreach and visibility of the humanitarian needs in the region, our operations, as well as mobilize support by non-traditional actors. The Regional Communications Hub will operate in line with the priorities under the Brazil Plan of Action (2014) and on the basis of agreed work plans and inputs from the Bureau Director, Representatives and country multifunctional teams, in close liaison with DER on organizational priorities. The Regional Communications Hub will maximize advocacy outreach with targeted support from DER¿s Public Information, Private Sector Partnerships and Resource Mobilization sections. In doing so, it will create synergies between these fields, promoting increased integration and coordination among them, which will lead to greater coherence in communication and advocacy efforts. Understanding of the use of communication, advocacy and information management with these goals would be critical. Working closely with the Senior Regional Communications Officer and the global Social Media Unit (within the Communications and Public Information Service), the Associate Social Media Manager (Regional Communications Hub, Mexico City) will manage UNHCR¿s global Spanish-language accounts and guide the production of social media content in Spanish, with an eye to strengthening engagement with key audiences in support of UNHCR¿s media relations, advocacy, awareness-raising and fundraising objectives. The incumbent will work to develop and refine UNHCR¿s Spanish-language social media presence by strengthening editorial coordination; training colleagues to use social media effectively; monitoring public conversations on social media; and engaging target audiences while addressing and averting potentially damaging conversations. ¿ Family duty station A
¿ Very good infrastructure (health, housing, banking transportation, telecommunications and recreational facilities)
¿ Adequate schools. There is no lack of private schools, although the number of bilingual or bicultural schools is not high. ¿ Good security awareness needed.
¿ Common crime is a concern; staff should be alert and adopt basic precautions.
¿ Although there is no official curfew in place, staff are advised not to circulate after dark. ¿ Full command of Spanish is essential.
¿ Previous experience in the Latin America field is highly desirable.

Please note that the closing date for all vacancies in the September 2017 Compendium is Monday 6 November 2017 (midnight Geneva time).