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Consultancy: Social media engagement around youth development and employability, Phnom Penh, Cambodia

Phnom Penh

  • Organization: UNICEF - United Nations Children’s Fund
  • Location: Phnom Penh
  • Grade: Consultancy - International Consultant - Internationally recruited Contractors Agreement
  • Occupational Groups:
    • Youth
    • Development Cooperation and Sustainable Development Goals
    • Social Affairs
    • Communication and Public Information
    • Communication for Development (C4D)
    • Knowledge Management
  • Closing Date: Closed

UNICEF Cambodia Country Office is looking to hire a consultant for social media engagement around youth development and employability. If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you.

For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

Purpose of the Assignment:

UNICEF Cambodia’s digital and social media platforms (country website, blog, Facebook, Twitter, YouTube, Medium and Instagram), and similar platforms managed by various partners of the Joint Programme ‘UNited for Youth Employability’, are key engagement tools utilized to raise awareness about issues that affect adolescents and youth in Cambodia, and are important tools for sharing information with the public, particularly youth, and receiving feedback in return from audiences.

The objective of this assignment is to assist UNICEF Cambodia in developing engaging and creative content, including human interest stories and multimedia materials, among others, to communicate with the public on issues related to youth. Considerations must be made for an inclusive, respectful and positive representation of all young people in Cambodia.   

 The consultant will be responsible for engaging with UN partners, youth and other key stakeholders in the Joint UN Programme on youth employability, to align the messaging with the overall objective of the Programme and to inform the content development and social media engagement. This will be done in accordance with UNICEF Cambodia’s communication and public advocacy strategy – to ensure that UNICEF’s communication guidelines and quality standards adhered to, and to leverage synergies in storytelling and content development.

Assignment Tasks:

Under the supervision of the Communication Specialist in UNICEF Cambodia, and in close collaboration with other Communication team members and programme staff involved in the Joint Programme ‘UNited for Youth Employability’, the consultant will undertake the following tasks:

1- Support coordination/communication with partners of the Joint Programme in the area of messaging and content generation:

  • Consult the UN Joint Programme stakeholders (UN Agencies, Government agencies, youth networks) to develop the inception report and the workplan, including articulating objectives, developing key messages, identifying the content and facts necessary to engage the public around the Joint Programme and wider topics relating to the healthy development of young people in Cambodia.
  • Establish a file-sharing platform to ensure easy access to contents created under this consultancy for implementing partners of the Joint Programme.
  • Actively and regularly participate in the Joint Programme technical-level meetings to remain abreast of the programme priorities and topics.  

2- Lead content generation to foster public knowledge of youth issues in Cambodia:

  • Develop and implement social/digital media strategy to increase public outreach and engagement on issues related to youth in Cambodia, including youth employability, and rights and responsibilities at work.
  • Create compelling social media content- in both Khmer and English- for digital platforms (for UNICEF and other partners’ use) and systematically grow and deepen engagement across all digital platforms.  These content should be in the following formats:
  • Multimedia (photo and video)
  • Text stories
  • Visual presentation of messages, facts and figures
  • Working with other Communication Section team members, monitor and moderate social media channels, flagging risk and opportunities to deepen engagement.
  • Identify new digital tools and best practices and how these can be most effectively applied to deepen outreach and engagement with young audience.
  • Work with other members of UNICEF’s communication section to ensure adherence to UNICEF’s communication standards and guidelines, synergies in communication and coordinated editorial planning and content production.

3- Support strengthening youth digital knowledge, skills and engagement:

  • Implement youth engagement activities that both involve and build the digital skills, knowledge and capacity of young people in Cambodia, such as rolling out the Voices of Youth Blogging Internship, among other capacity building activities.
  • Create engaging contents that promote digital safety knowledge of Cambodian youth so they better understand the risks and opportunities associated with use of social media.
  • Monitor, measure and report as well as evaluate digital engagement and outreach efforts and apply lessons learned.
  • Participate in and represent the team at relevant events related to youth and digital engagement. 

Expected Deliverables:

Deliverable 1: Inception report and detailed workplan:

The completion of an inception report and detailed work plan for each work assignment- including articulation of purpose and objectives of communications around youth, accompanied with key messages and facts and figures to be communicated, a content and social media plan, and youth engagement plan with specific timelines. This deliverable includes identifying and setting up a file-sharing platform, where all Joint Programme partners will have access to the contents created during this consultancy. The workplan must be prepared based on discussions with partners of the Joint Programme for alignment of key objectives and key messages, and in close guidance of the supervisor and relevant programme/C4D officers in UNICEF Cambodia who are involved in implementing the Joint Programme.  A system must be set up as part of the inception report, for compiling regular inputs from all UN Joint Programme partners’ digital reach and engagement impact through dissemination of content developed under this consultancy. (20 working days)

Finalization: By mid-March 2017 (or within 6 weeks after the commencement of the contract)

Deliverable 2: A series of communication materials comprising of:

  • 3 human interest stories or blogs accompanied with high quality photographs- related to youth employment and youth skills/development topics. These stories will aim to increase public (and youth) understanding of various challenges, opportunities and vital knowledge related to youth wellbeing, development, and employment in Cambodia.
  • 1 comprehensive social media pack including series of factographs, pictographs, gifs, social media messages and posts for Facebook/Instagram/Twitter/Medium.
  • 1 video related to youth life-skills, development, and employment related topics.

The focus of these materials will be specified in the workplan (deliverable 1) and through ongoing discussions and participation in technical meetings with key partners of the joint programme. (25 working days)

Finalization: By end April 2018.

Deliverable 3: A series of communication materials comprising of:

  • 2 human interest stories or blogs accompanied with high quality photographs- related to youth employment and youth skills/development topics.
  • 1 comprehensive social media pack including series of factographs, pictographs, gifs, social media messages and posts for Facebook/Instagram/Twitter/Medium.
  • 1 video related to youth life-skills, development, and employment related topics.

The focus of these materials will be specified in the workplan (deliverable 1) and through ongoing discussions and participation in technical meetings with key partners of the joint programme. (21 working days)

Finalization: By end May 2018.

Deliverable 4: The implementation of 1 youth digital engagement and capacity building project such as youth photography training project (project to be determined in the assignment workplan based on consultations and alignment with Joint Programme objectives).  (15 working days)

Finalization: By end June 2018.

Deliverable 5: Analytical progress report including the progress of each work assignment including but not limited to: 1) list of contents produced, 2) compilation, reflection and analysis of digital and social media reach and engagement as well as lessons learned- for all utilized UNICEF digital platforms as well as those of the UN Joint Programme partners’, 3) progress of youth engagement and capacity building activity planning, implementation, and impact, 4) progress of discussions, meetings and coordination with UN joint programme partners, challenges and opportunities, and suggestions for way forward, among other activities completed. (5 working days)

Finalization: By end June 2018.

Deliverable 6: A series of communication materials comprising of:

  • 3 human interest stories or blogs accompanied with high quality photographs- related to youth employment and youth skills/development topics. The focus of human interest stories will be specified in the workplan (deliverable 1).
  • 1 comprehensive social media pack focusing on International Youth Day 2018 including series of factographs, pictographs, gifs, social media messages and posts for Facebook/Instagram/Twitter/Medium.
  • 1 video related to youth life-skills, development, and employment related topics focusing on International Youth Day.

The focus of these materials will be specified in the workplan (deliverable 1) and through ongoing discussions and participation in technical meetings with key partners of the joint programme. (25 working days)

Finalization: By end July 2018.

Deliverable 7: Analytical progress report including the progress of each work assignment including but not limited to: 1) list of contents produced, 2) compilation, reflection and analysis of digital and social media reach and engagement as well as lessons learned- for all utilized UNICEF digital platforms as well as those of the UN Joint Programme partners’, 3) progress of youth engagement and capacity building activity planning, implementation, and impact, 4) progress of discussions, meetings and coordination with UN joint programme partners, challenges and opportunities, and suggestions for way forward, among other activities completed. (5 working days)

Finalization: By end August 2018.

Deliverable 8: A series of communication materials comprising of:

  • 2 human interest stories or blogs accompanied with high quality photographs- related to youth employment and youth skills/development topics.
  • 2 comprehensive social media packs including series of factographs, pictographs, gifs, social media messages and posts for Facebook/Instagram/Twitter/Medium.
  • 1 video related to youth life-skills, development, and employment related topics.

The focus of these materials will be specified in the workplan (deliverable 1) and through ongoing discussions and participation in technical meetings with key partners of the joint programme. (30 working days)

Finalization: By end September 2018.

Deliverable 9: Analytical progress report including the progress of each work assignment including but not limited to: 1) list of contents produced, 2) compilation, reflection and analysis of digital and social media reach and engagement as well as lessons learned- for all utilized UNICEF digital platforms as well as those of the UN Joint Programme partners’, 3) progress of youth engagement and capacity building activity planning, implementation, and impact, 4) progress of discussions, meetings and coordination with UN joint programme partners, challenges and opportunities, and suggestions for way forward, among other activities completed. (5 working days)

Finalization: By end October 2018.

Deliverable 10: The production of additional communication material content to be fleshed out in the initial workplan with agreement of supervisor and through ongoing discussions and participation in technical meetings with key partners of the joint programme.  (28 working days)

Finalization: By end of November 2018.

Deliverable 11: The design, planning and implementation of 1 youth engagement and capacity building project which will involve an in-depth 8- to 10-week part-time engagement of a number of adolescents and youths, such a blogging training project Voices of Youth (to be determined in the assignment workplan).  (45 working days)

Completion: By end of December 2018.

Deliverable 12: Strong analytical final report detailing achievements around each work assignment including but not limited to: 1) list of contents produced, 2) compilation, reflection and analysis of digital and social media reach and engagement as well as lessons learned- for all utilized UNICEF digital platforms as well as those of the UN Joint Programme partners’, 3) reporting on implementation and impact of youth engagement and capacity building activities, 4) summary of discussions, meetings and coordination with UN joint programme partners, challenges and opportunities, and suggestions for way forward, among other activities completed. (7 working days)

Finalization: By end of December 2018.

Qualifications/Experience:

  • Bachelor Degree, ideally in digital marketing, communication, journalism, or other areas of social science.
  • Demonstrated experience developing and implementing social media strategies, digital marketing or editorial for an NGO, UN, advertisement, media, or publishing outlet.
  • Experience of blogging and knowledge of best practices is a plus. 
  • Experience of working with young people in Cambodia in one form or another (e.g. having created content for youth, or having trained youth in digital knowledge, etc).
  • Experience in project management.
  • Experience in social media reach and engagement monitoring and analysis, including reporting on quantitative and qualitative analytics.

Knowledge and Skills:

  • Proven skills in communication, networking, strategic thinking, advocacy, negotiation, and ability to relate to a young audience.
  • Proven ability to write flawless copy in English and Khmer on tight deadlines.
  • Proven ability to create compelling communication materials (photography, videography, as well as written)
  • Knowledge of using photo and video editing software is a requirement.
  • Professional quality photography and videography skills.
  • Adept at using a wide range of social media platforms including Facebook, Twitter, Instagram, Medium, Blogger, etc.  
  • Knowledge of social media monitoring technology and can use social media measurement and listening tools.

Competencies of Successful Candidate

  • Communication
  • Working with people
  • Drive for results
  • Relating and networking
  • Applying technical expertise
  • Formulating strategy and concepts

To view our competency framework, please click here

To view detail Terms of Reference for this assignment, please click here Download File ToR_final.pdf

Please indicate your ability, availability and daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable).  Applications submitted without a daily/monthly rate will not be considered.

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization.

This vacancy is now closed.
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