Chief of Communication (Advocacy), P4/FT, Islamabad, Pakistan # 21550, Req. 508955

Accountable for developing, managing, co-ordinating, networking, implementing and monitoring an advocacy and communication strategy and associated products and activities on an on-going basis with public audiences, with the objective of promoting awareness, understanding, support and respect for children’s and women’s rights, and support for UNICEF's mission, priorities and programmes in the country office/regional office/media hub, and at a global level and those of the UN Country Team.

UNICEF works in 190 countries and territories to protect the rights of every child. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's rights throughout their lives requires a global presence, aiming to produce results and understand their effects. UNICEF believes all children have a right to survive, thrive and fulfill their potential – to the benefit of a better world.

For every child, make a difference!

PURPOSE OF THE JOB

Accountable for developing, managing, co-ordinating, networking, implementing and monitoring an advocacy and communication strategy and associated products and activities on an on-going basis with public audiences, with the objective of promoting awareness, understanding, support and respect for children’s and women’s rights, and support for UNICEF's mission, priorities and programmes in the country office/regional office/media hub, and at a global level and those of the UN Country Team.

How can you make a difference?

KEY ACCOUNTABILITIES and DUTIES & TASKS for the position are as under:

1. Communication strategy

Ensure that the Regional/Country Office/Media Hub has a clear communication strategy and associated work plan to support the country programme objectives and get children’s issues into the public domain, strengthen political will in support of UNICEF's mission and objectives, and enhance the organization’s credibility and brand.

Develop, maintain and update the country advocacy and communication strategy and associated work plan. Strategy and work plan  include: an environmental and stakeholder assessment; objectives; target audiences; messages and media mix; resources; specific actions, activities and products; monitoring and evaluation of impact; success and opportunity for improvement; ongoing refinement of the strategy.

UNICEF’s rights- and results-based programming approach is appropriately reflected in the communication strategy, work plan and products.

Maintain close collaboration with Regional Communication Advisers and HQ Communication Officers for effective overall coordination.

2. Media relations

Ensure that the Regional/Country Office/Media Hub has a well maintained and continually developed contact list of journalists and media outlets covering all media – print, TV, radio, web etc. – and a successful process of communicating and maintaining regular contact and close collaboration with the media to communicate the story of UNICEF's cooperation to a wider audience.

Promote a better understanding of, respect and support for children's and women's rights and issues by carrying out media, information and education activities in support of UNICEF-assisted development programmes or humanitarian efforts in the country.

Develop, maintain and update media relations contact list/database.

Establish, document, review and refine process of communicating with media contacts, including press conferences and events, issuing of media materials etc.

Ensure rapid and accurate information dissemination to the media, National Committees, NGOs, the field and other appropriate audiences.

Identify, develop, distribute and evaluate variety of media materials in multiple, appropriate formats. Ensure or enhance the quality, appropriateness of country specific communication materials, activities, processes and messages transmitted to the press, partners and public.

Collaborate with mass media through activities such as organizing project site visits, facilitating photo coverage and TV footage and utilizing both web-based and traditional media as appropriate.

Monitor and evaluate the use and effectiveness of media materials and share results and findings.

Maintain close collaboration with Regional Communication Advisers and HQ Communication Officers for effective overall coordination.

3. Networking and partnerships

Ensure that the Regional/Country Office/Media Hub has a well maintained and continually developed contact list of individuals, groups, organizations and fora (including Government, UN, and bilateral counterparts), whose support is essential to/can assist in achieving the advocacy and communication objectives of the communication strategy.

Develop, maintain and update partners contact list/database.

Establish, document, review and refine process of working collaboratively with partners, including meetings, joint projects, information sharing etc.

Ensure or enhance the quality, consistency and appropriateness of country-specific communication materials, activities, processes and messages shared with partners.

Identify opportunities to strengthen the capacity of partners through appropriate advocacy and communication training, access to information, supplies and equipment and through knowledge sharing.

Monitor, evaluate and share results and findings with partners.

4.  Celebrities and special events

Ensure that the Regional/Country Office/Media Hub has a well maintained and continually developed contact list of appropriate, nationally-known personalities who have been identified, engaged and support UNICEF’s effort and who actively participate in special events and activities that support country programme goals.

Develop, maintain and update celebrities contact list/database.

Establish, document, review and refine process of working with celebrities, including special events, media opportunities, field trips etc.

Participate in global advocacy activities by planning visits of Goodwill Ambassadors, National Committee representatives, Executive Board members etc. including preparing information materials (e.g., press releases, programme summaries, country fact sheets and media kits), and necessary logistic arrangements. Highlight the achievements of the country programme. Maintain close collaboration with Regional Communication Advisers and HQ Communication Officers for effective overall coordination.

5.  Global priorities and campaigns

In addition to local/national campaigns, ensure that the Regional/Country Office/Media Hub has an effective process in place for integrating and taking action on UNICEF’s global communications priorities and campaigns, both disseminating these elements in a locally-appropriate way, as well as providing/enabling coverage of the work in the country for global use.

Support the UNICEF global communications objectives and strategies through development of complementary country specific and local community materials and activities. Work plan should anticipate the inclusion of work on global priorities and campaigns.

Develop and deploy country office communication capacity to gather/facilitate the content and coverage of relevant country efforts. Use the opportunity to identify/highlight effective  programme activities and results.

Ensure regular communication and co-ordination with relevant communication focal points in regional offices and headquarters divisions.

 6.  Resource mobilization support

Ensure that global and country level fund-raising activities are supported by effective advocacy and communication strategy and activities.

Mobilize country office communication capacity to support and gather/facilitate the gathering of content and coverage of relevant country efforts. Use the opportunity to identify/highlight  effective programme activities and results in support of fund-raising.

Mobilize resources for fund-raising support by regular communication and co-ordination with relevant communication focal points in regional offices and headquarters divisions.

7.  Management

Ensure that human resources (the communication team) and financial resources (budget planning, management and monitoring) are both effectively managed and optimally used.

Develop a work plan for communication activities, monitor compliance and provide support and guidance to ensure objectives are met.

Plan and monitor the use of communication budgetary resources. Approve and monitor the overall allocation and disbursement and liquidation of funds. Take appropriate actions to optimize use of funds.

Identify, recruit and supervise staff, technical resources and consultants as necessary. Conduct and Implement effective performance planning, monitoring, performance development programme as required.

Ensure communication effectiveness, efficiency and delivery as well as a rigorous and transparent approach to planning, monitoring and evaluation.

8. Monitoring and evaluation

Ensure that communication baselines are established against which the achievement of objectives of the communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy, approach and activities; results and reports are prepared and shared on a timely basis.

Provide technical support to ensure that a set of communication performance indicators is identified and adjusted as necessary, and these communication indicators are incorporated or fed forwarded in the Annual Management Plan, Annual Work Plan, etc.

Conduct timely and accurate monitoring and evaluation activities to ensure the communications objectives are met and the strategy is effective.

Undertake lessons learned review of successful and unsuccessful communication experiences and share observations/findings with country, regional and HQ communication colleagues so that best practices benefit UNICEF’s communication work.

9.  Capacity building and support

Ensure that the Representative/Senior or Regional Communication Officer and the country programme team are provided with professional expertise and advice on all aspects of external relations communication as required; opportunities are identified and addressed for building communication capacity among country communication team, media and other relevant partners.

Advise UNICEF management, colleagues and staff on media strategy and implications for action and policies proposed.

Support communication activities through knowledge management, information exchange and building capacity of the country communications team. Enable appropriate advocacy and communication training, access to information, supplies and equipment, and developing training and orientation material.

Assist the Programme Communication Officer in the development of communication tools and/or strategies.

Identify opportunities to strengthen the capacity of partners through appropriate advocacy and communication training.

 

To qualify as a champion for every child you will have…

1. Education

• Advanced university degree in Communication, Journalism, Public Relations.
• Or an undergraduate degree plus at least 12 years of demonstrated professional experience in the field of journalism, communications, external relations, public affairs, public relations or corporate communications.

2. Work Experience

• Eight years of progressively responsible and relevant professional work experience in communication, print, broadcast, and/or new media.

• International and national work experience. Background/familiarity with Emergency situations.

3. Language Proficiency 

Fluency in English and another UN language.

For every Child, you demonstrate…

Our core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

i)  Core Competencies (Required)

• Communication [III]
• Drive for Result  [II]
• Working With People [II]

 ii)  Functional Competencies (Required)

• Leading and Supervising [I]
• Formulating Strategies and Concept [II]
• Persuading and Influencing [II]
• Relating and Networking [II]
• Applying Technical Expertise [II]
• Entrepreneurial Thinking [II] 

To view our competency framework, please click here. 

Interested in finding out more?  

You will have a rewarding experience working with a dynamic, diverse and committed staff who are making a difference in saving lives and building a better future for Every Child in Pakistan.   

To know more about UNICEF’s work in Pakistan, visit the country website www.unicef.org/pakistan

Videos from Pakistan can be viewed on YouTube and Vimeo  

This position is classified as “rotational” which means the incumbent is expected to rotate to another duty station upon completion of their tour of duty.

Pakistan is a non-family duty station.

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified candidates from all backgrounds to apply.

NOTE: Only shortlisted candidates will be contacted