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Communication Officer (Digital and multimedia) for Burkina Faso Nationals only

Ouagadougou

  • Organization: UNICEF - United Nations Children’s Fund
  • Location: Ouagadougou
  • Grade: Mid/Senior level - Mid/Senior - Internationally recruited position
  • Occupational Groups:
    • Communication and Public Information
    • Information Technology and Computer Science
    • Communication / External Relations
  • Closing Date: Closed

Communication Officer (Digital and multimedia) for Burkina Faso Nationals only

 

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

 

Job organizational context

 

In Burkina Faso, young people are increasingly engaging with social media and digital tools - for recreation, education and empowerment. Because of this, UNICEF Burkina Faso is further reinforcing its role in the interactive dialogue with and for these audiences, including but not limited to engaging and innovating where UNICEF is committed to: giving children and young people a safe online space to learn, and join in global discussions; giving children and young people resources and digital tools with which they can advocate for change in their communities; understanding the risks presented by digital tools in new contexts; and promoting safe and responsible use of digital tools.

 

Under the supervision of the Communication Specialist and as a part of the External communication and advocacy section, the Communication Officer in-charge of multimedia and Digital Communication will support UNICEF Burkina Faso’s effort in strategically showcasing the organization’s work online through digital and social media as well as expanding its outreach to global audience and communities, including youth engagement.

Purpose for the job

The Communication officer will specifically focus on strengthening partnerships with key local digital and social media influencers, networks and individuals, and provide regular guidance to the Communication Unit and the Representative’s office on political, economic, social and developmental issues in support of UNICEF Burkina Faso’s communication & Advocacy through the media, digital and social media for the well-being of all children and youth in the country.

Summary of key functions/accountabilities:

 

Digital Communication and social media strategy:

The production of communication products and materials are timely executed and followed up to support country communication strategy, regional and global campaigns and priorities, and to support resource mobilization as set out in the work plan.

  • Plan and coordinate social media campaigns across several platforms including Facebook, Twitter, Medium, Instagram.
  • Develop informed digital strategies on ongoing content creation and priority campaigns. 
  • Develop a weekly and monthly social media content management plan.

 

Digital and social media relations:

  • Effective and timely professional assistance and support are provided in developing, drafting and maintaining contact information, materials and relationships with journalists and media outlets covering all digital version of media – print, TV, radio, web etc. – in the country, to communicate the story of UNICEF's cooperation to a wider audience.
  • Assist in developing and maintaining close collaboration with mass media (especially those with a strong digital presence), as well as with groups and organizations whose support is essential to the achievement of advocacy and communication objectives.
  • Maintain and update media relations contact list/database. Ensure rapid and accurate information dissemination to the media, social media and UNICEF digital platforms (at country office, regional office and HQ).
  • Foresee and analyze risk as it relates to digital engagement and protecting the UNICEF brand.

Support in identifying and recruiting influencers and create conversations around issues related to UNICEF Burkina Faso mandate, keeping its digital community engaged in dynamic, interactive and meaningful ways.

 

Monitoring and evaluation:

Regular monitoring and evaluation activities on social media and digital communication media are undertaken according to the work plan to ensure maximum impact and continuous improvement of country communication efforts. Results and reports are prepared and shared on a timely basis.

  • Keep track of efforts and activities from other UN agencies, nonprofits and competitors.
  • Track and report on all digital metrics, including website and social media

Youth engagement

  • Contribute to the strategic development of digital youth engagement

Promote safe and beneficial use of innovative digital technologies for youth engagement and empowerment

 

Innovation, capacity development and knowledge management

  • Keep current with emerging digital technologies through relevant blogs, listservs, webinars and community of practice events
  • Be an active participant of Digital Labs, UNICEF’s Community of Practice for Digital communications
  • Identify new opportunities and innovative approaches to continually improve our presence across digital platforms to deepen engagement with supporters.

 

 

Education:

 

·         University Degree in journalism, communications, multimedia, masters highly preferred.   

 

Experience:

·         At least two years’ experience in digital engagement, multimedia production, social media and communication.

 

Language Requirements:

 

French and English

 

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization. 

 

 

This vacancy is now closed.