UN Women: Media Specialist
New York City (United States of America)
Grounded in the vision of equality enshrined in the Charter of the United Nations, UN Women will work for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security. Placing women’s rights at the centre of all its efforts, UN Women will lead and coordinate United Nations System efforts to ensure that commitments on gender equality and gender mainstreaming translate into action throughout the world. It will provide strong and coherent leadership in support of Member States’ priorities and efforts, building effective partnerships with civil society and other relevant actors.
The Inter-Governmental Support and Strategic Partnership Bureau is responsible for proactively driving the strategic positioning of UN Women so that the size, sources and predictability of its resources help the organization achieve its strategic goals. A service center to UN Women HQ Sections and Field Offices, the Bureau’s Division of Strategic Partnerships, Advocacy Communications, and Resource Mobilization is organized into two functional clusters: Resource Mobilization, and Communications and Advocacy. Given the scope and interrelationships of Division’s functional responsibilities, the work of the Bureau is highly synergistic, involving constant and direct interaction and information-sharing among team members, to provide high-quality advice, services and support to UN Women.
This position is based within the Communications and Advocacy Section. Under the overall guidance of the Chief, Communications and Advocacy and the direct supervision of the Senior Communications and Media Specialist, and in collaboration with Division colleagues, the Media Specialist is responsible for supporting all media engagements undertaken by the organization, in developing and implementing media relations strategies and managing media/press coverage for UN Women for French speaking countries. As a key member of the Media Unit and as UN Women’s HQ media relations focal point for French-speaking media, the incumbent builds effective relationships with the media to promote and manage its coverage of UN Women and its strategic areas.
The Media Specialist collaborates with and supports the Senior Communications and Media Specialist and the Communications and Advocacy Section to ensure media strategies and outreach efforts are aligned with corporate communications strategies and initiatives, including support to global advocacy campaigns, important international conferences and events and for the launch of UN Women flagship publications. The incumbent also collaborates with Division colleagues to support outreach campaigns, and provide communications support to help drive resource mobilization and donor relations initiatives, mobilize support in conjunction with intergovernmental processes, and for the activities and special events organized for UN Women’s Goodwill Ambassadors.
The Media Specialist facilitates communications and media activities and press coverage in English and in French, for senior management and officials, as required, including during official missions. Under supervision of the Senior Communications and Media Specialist, serving as the HQ Communications focal point for UN Women’s French-speaking country offices, the incumbent works on media strategies to enhance the visibility of UN Women with donors, partners, constituencies and other stakeholders, and in intergovernmental processes. The incumbent provides support to HQ Sections and Field Offices on media initiatives and media relations, including in French, including activities in connection with global advocacy campaigns and the launch of flagship and other corporate publications.
Under supervision, the Media Specialist drafts a range of materials in English and French, including press releases & media advisories, briefing notes on media outlets, fact sheets, stories from the field, etc., for inclusion in media kits and further public outreach, e.g. through UN Women’s website. The incumbent supports press conferences for which s/he and drafts media materials and talking points for senior management, and other officials on an on-going basis.
The Media Specialist builds, expands, and maintains a network of contacts with the media. S/he regularly monitors media coverage and maintains an archive of articles as well as TV and radio coverage. The incumbent also liaises and maintains contacts with counterparts in the UN system to maximize outreach on issues and make efficient use of resources, including UNTV.
Under the supervision of the Senior Communications and Media Specialist, and in collaboration with the Section colleagues, the Media Specialist contributes actively to overall management of press relations, supports organizational outreach and media relations, and strengthens quality assurance in related communications work.
Duties and Responsibilities
Provides expertise and support in media/press relations for the organization, including with French-speaking media:
- Ensures effective media relations with the media (national, regional and international) to help position UN Women to achieve its strategic goals;
- Enhance media/press coverage of UN Women and its strategic areas, positions and issues by active media outreach, engagement and facilitation of interviews and stories;
- Plan, organize and implement effective media outreach and placement for Executive Director, Deputy Executive Director(s) and other senior officials, at HQ and during their travels, including media interviews and press conferences, with special focus on French-speaking media;
- Organize and coordinate press conferences; interviews with senior managers and thematic focal points;
- Organize and coordinate media planning to boost strategic positioning of UN Women, including with the French media, with a special focus on corporate advocacy campaigns; launching of UN Women flagship publications and travel and public appearances of UN Women Goodwill Ambassador(s);
- Identify creative opportunities for mediate awareness of UN Women to increase media awareness of UN Women, its programmes and projects, especially at the field office level;
- Ensure clear, consistent and timely responses to media inquiries; issuance of statement and corporate positions to media and other external audiences;
- Expand corporate contacts with media and print journalists, groups, organizations and media outlets (audio, visual, electronic); topics, background information, news-related developments and coverage of interest to each identified.
Serve as the communications focal point for French speaking UN Women offices, countries, and media; provides support to UN Women staff and build internal capacity for outreach and media relations, at all organizational levels:
- Working closely with the Senior Communications and Media Specialist, serve as the communications focal point at HQ for communications officers, including for French-speaking countries, and provide guidance on media planning and placement, developing media campaigns and initiatives; strategies for effective media relations;
- Provides expertise and inputs to communications planning, outreach and implementation of missions of senior management and officials of the organization, including to French-speaking countries;
- Advice HQ Sections and field offices on media and public outreach, in English and French, and also for global advocacy campaigns and launching of flagship and other corporate publications.
Develop high-quality public information materials and media-focused content in English, and also in French, along with support for UN Women website:
- Produce communications materials in a timely manner, including press releases, media advisories, press/media kits; updated information and stories drafted and disseminated to inform media, donors and general public of UN Women programming initiatives, results and successes, and other achievements in English, and when needed in French;
- Produce high-quality media talking points and briefing notes for senior management, in a timely manner on a regular basis in English and French;
- Document success field stories, in coordination with field offices, for effective outreach to donors, media and other audiences;
- Provide technical inputs to the writing of feature stories, incorporating multimedia elements – photos, audio and videos – which accurately reflect the work of the organization in all its programmatic and priority areas.
Coordinate and organize communications and media supports for high-profile organizational events, and supports Communications and Advocacy Team, as needed, including for social media, publications, website and related needs:
- Serve as the communication focal point for high-profile UN Women events at HQ and thematic priorities, ensuring adequate visibility and communications support is rendered;
- Edits and proofreads French translations for the UN Women corporate website and publications, ensuring quality control of French content;
- Collaborate with colleagues across Division, build a repository of stories on UN Women partnerships that foster gender equality, with special focus on French-speaking countries;
- Working with the Social Media Specialist, provide technical support on social media outreach in French through UN Women corporate accounts of Facebook and Twitter, and other social media platforms, as needed.
Key Performance Indicators:
The key results have an impact on the Organization’s positioning, media relations and outreach capacities and consequently the image and brand of UN Women. It is essential to ensure appropriate international/ national press coverage of UN Women programmes, initiatives and events, as well as high-quality stories on UN Women’s work in other channels such as UN Women website, through effective collaborations.
- Timely and accurate responses to media inquiries;
- Timely and accurate advice given on media and public outreach;
- Services as communication focal point;
- Press conferences and interviews are organized as per workplan and agreed timelines;
- Number and quality of contributions to global news media publications;
- The number and quality of UN women stories covered in French speaking media.
- Respect for Diversity;
- Awareness and Sensitivity Regarding Gender Issues;
- Creative Problem Solving;
- Effective Communication;
- Inclusive Collaboration;
- Stakeholder Engagement;
- Leading by Example.
Please visit this link for more information on UN Women’s Core Values and Competencies: http://www.unwomen.org/-/media/headquarters/attachments/sections/about%20us/employment/un-women-employment-values-and-competencies-definitions-en.pdf.
- Excellent knowledge of international media landscape and of media relations and outreach;
- Demonstrated ability to build and nurture strong relations with the media (national and international);
- Proven ability to develop and implement effective media strategies;
- Knowledge of gender equality issues is essential;
- knowledge of the UN system desirable;
- Excellent communications skills, both orally and in writing, in English and French;
- Ability to communicate sensitively, effectively and creatively across different constituencies;
- Proven networking skills, and ability to generate interest in UN Women;
- Good IT skills, including databases and office software packages.
Required Skills and Experience
- Master’s degree in communications, journalism, public relations, international relations, or a related field.
- A minimum of 5 years relevant experience (post-masters) in communications at the national or international level,
- Solid experience in media relations and outreach, including working with global media, correspondents covering UN, and Francophone media.
- Strong knowledge of gender and development issues, and working experience on these issues desired
- Demonstrated experience in working on media relations with senior officials,
- Experience in the UN System is an asset
- Fluency in English and French (written and oral).
- All applications must include (as an attachment) the completed UN Women Personal History form (P-11) which can be downloaded from?http://www.unwomen.org/about-us/employment?Kindly note that the system will only allow one attachment. Applications without the completed UN Women P-11 form will be treated as incomplete and will not be considered for further assessment.
In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact. It merges and builds on the important work of four previously distinct parts of the UN system (DAW, OSAGI, INSTRAW and UNIFEM), which focused exclusively on gender equality and women's empowerment.