Digital Communication Specialist - Senior Web Editor (P3)- #43486- NYHQ- UNICEF

Join our team to develop and oversee content for the UNICEF global website, with the goal of advancing and communicating UNICEF’s mandate and highlighting UNICEF’s work through children’s stories and voices across the globe. The role will be responsible for writing, editing, producing and distributing compelling web stories and campaign pages for consumption by the general public, worldwide opinion leaders, government officials, the media, UNICEF National Committees, as well as global UNICEF staff. The role will participate in the implementation, curation, monitoring and ongoing maintenance of a global web editorial strategy for UNICEF’s web properties, coupled with an integrated engagement plan to drive unique, repeat visitors to the site.

UNICEF works in 190 countries and territories to protect the rights of every child.  UNICEF has spent over 70 years working to improve the lives of children and their families.  Defending children’s rights throughout their lives requires a global presence, aiming to produce results and understand their effects.  UNICEF believes all children have a right to survive, thrive and fulfil their potential – to the benefit of a better world.

For every child, a voice

The Digital Strategy Section within the Division of Communication comprises Web, Social Media and Digital Governance and Platform teams working together to create compelling, public-facing content and to provide digital services within the organization. 

How you can make a difference

Join our team to develop and oversee content for the UNICEF global website, with the goal of advancing and communicating UNICEF’s mandate and highlighting UNICEF’s work through children’s stories and voices across the globe.  The role will be responsible for writing, editing, producing and distributing compelling web stories and campaign pages for consumption by the general public, worldwide opinion leaders, government officials, the media, UNICEF National Committees, as well as global UNICEF staff. The role will participate in the implementation, curation, monitoring and ongoing maintenance of a global web editorial strategy for UNICEF’s web properties, coupled with an integrated engagement plan to drive unique, repeat visitors to the site.

• Implement web editorial strategy that brings to life UNICEF’s mandate, programme work at the country level, humanitarian and emergency responses, children’s voices and children’s lives. 
• Work with content developers, programme colleagues, DOC, and country/regional staff to commission, create, develop, curate and/or edit content that meets the highest level of UNICEF editorial standards.
• Incorporate multimedia and social media content assets into the website ecosystem.
• Develop distribution strategy that drives increased web traffic and onsite engagement.  Partner with digital colleagues to create 2 way traffic between social and web channels to increase overall digital engagement metrics.
• Edit web stories and overall web content to ensure accuracy, clarity and consistency with UNICEF’s goals, strategies, messages and brand. Edit for continuity, logical arrangement, readability, clarity of expression, internal consistency.
• Contribute to the development and formulation of organization-wide web guidelines, procedures and standards. Provide normative guidance to Country and Regional colleagues on best in class web practices.
• Partner with DOC, Programme, Country and Regional colleagues to create compelling content, landing pages and microsites for campaigns, partnerships, reports and critical UNICEF initiatives.

To qualify as a champion for every child, you will have….

• Advanced university degree in Communication, Journalism, International Relations or related fields.  (Or an undergraduate degree plus at least 2 years of demonstrated professional experience in the field of journalism, communications or web editorial).
• Minimum five years of progressively responsible professional editorial work experience, of which at least two years involve online media and digital communication channels.  
• Experienced and current in digital content and audience trends.  Ability to relate to traditional and social media
• Strong ability to write and edit external communication materials, ability to express clearly and concisely ideas and concepts in written and oral form
• Experience using software and applications relevant to the position, including internet navigation, content management systems, email systems and web tracking tools.
• Knowledge of current best practices in digital communication strategy and engagement and knowledge of best in class digital media platforms.
• Good understanding of world affairs, current events and development issues.
• 2 years International and/or international field experience preferred. 
• Knowledge of United Nations or other international aid or NGOs highly desirable. 
• Fluency in English is required. Working knowledge of a second United Nations language (Arabic, Chinese, French, Russian or Spanish) is highly desirable

For every Child, you demonstrate…

• UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

Remarks:

• This position is classified as “rotational,” which means the incumbent is expected to rotate to another duty station upon completion of their tour of duty.
  
  UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified candidates from all backgrounds to apply.