Fundraising Specialist (Individual Giving), P3, #103463, PFP-Bangkok, Thailand

Are you a dynamic individual giving fundraiser with significant experience across the range of fundraising channels? Do you enjoy the variety of working in multiple markets supporting and coaching fundraisers from different cultures? If so, this role could be for you! Come and join the UNICEF Global Individual Giving Team and help our Asia Pacific offices double their income over the next four years. Based in Bangkok, this role will travel and work across the region delivering individual giving support to our passionate fundraising teams.

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated.

There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

For every child, a geographically mobile & diverse workforce

The Private Sector Fundraising (PSFR) section within PFP works with National Committees and UNICEF Country Offices to maximize income and drive income growth.  This post is part of the Individual Giving team; This position is part of the Fundraising Services unit in PFP Geneva as well as the Bangkok Regional Support Centre Team, driving income from individuals through cash, pledge and legacies.

As a member of both the Fundraising Services and Bangkok Regional Support Centre Teams, the position of Fundraising Specialist (Individual Giving) will primarily focus on supporting Country Offices and Asia-Pacific National Committees to maximize the value of Individual Giving, through the acquisition, retention and value maximization of UNICEF donors, benchmarking performance within the region and globally. The postholder will ensure effective knowledge transfer on all major acquisition channels, donor loyalty (including best practice donor journeys) – whilst securing and ensuring the timely and efficient input of PFP channels specialist support. The Fundraising Specialist: Individual Giving will help maximize strategic response to sudden onset emergencies and harnessing opportunities to convert single gift donors to Pledge and to Legacies, as well as contributing to wider efforts to explore innovative new technologies as a key driver of Regular Resources (RR) income. One of biggest opportunities for fundraising revenue potential lies in maximizing the value of Individual donors. In a region that is set to play a critical role in UNICEF’s overall revenue from Individual donors, it is critical that Country Offices have regular support in the development of their Individual Giving (IG) programs.

How can you make a difference?

Technical support and training

• Be the Individual fundraising focal within Asia Pacific for PSFR Country Offices and National Committees.
• Lead the specialist IG input and represent Fundraising Services within Asia-Pacific, providing guidance and negotiating additional technical support in relation to Face to Face, Digital, DRTV, SMS, Cash, Telemarketing and Legacies, through the sharing of best practice.
• Maintain knowledge of major macro and technical trends across IG within UNICEF and across the Not For Profit sector, to ensure best practice guidance remains current and maximum value can be added to regional programs
• Participate in the coordination, planning and delivery of training workshops to UNICEF staff and partners.
• Work together with the specialists in Country Offices. National Committees and PFP to ensure a seamless donor on-boarding experience.

Optimize and maximize opportunities for donor recruitment

• Work within the calendar of communications to identify periods with high donor acquisition potential and work to distribute appropriate content to focal points in UNICEF National Committees and Country Offices.
• Work with the Regional Communications colleagues where agreed to leverage celebrities for the purpose of donor acquisition.
• Work with the corporate fundraising team to identify new opportunities for employee giving, and Corporate Pathways to Pledge.
• Help identify and nurture new donor potential from within UNICEF’s existing pledge donor base in the area of Pledge and Legacy fundraising

Content production

• Liaise with Department of Communication (DoC), National Committees, Country Offices and relevant partners to source and produce exceptional content.
• Supply engaging results-driven acquisition content to SupportUNICEF.org

Emergency Fundraising

• Contribute to emergency best practice preparedness plans by analyzing the results achieved by top performing markets in sudden onset emergencies and supporting/advising on emergency FR content.
• Be the Asia-Pacific focal point for Individual Fundraising in sudden onset emergencies, ensuring the timely collection and distribution of images, stories, DRTV and appeals to make UNICEF number one in emergencies.
• As IG lead in the Regional Support Centre, lead role in supporting IG Emergency Fundraising in the event of a sudden-onset emergency.

To qualify as an advocate for every child you will have…

Education:

• Advanced university degree in Marketing, Communications, Humanities, Fundraising, Business Administration, Social Sciences, International Relations or their equivalent.
• A first level university degree in combination with qualifying experience may be accepted in lieu of the advanced degree.

Experience:

• A minimum of five years of professional work experience in direct marketing, Individual Giving, leading both acquisition and retention activity, with an extensive focus on monthly [pledge] giving.
• Strong experience of working in a complex multi-channel campaign environment that includes direct dialogue (F2F, D2D and TM) digital marketing, direct mail, and – ideally – DRTV, within a structured FR programme, in a results-driven organization.
• It would be an advantage if the person has gained experience working in both a front line fundraising environment and in an advertising or marketing agency.

Language Requirements:

Proficiency in English. Knowledge of any other official UN language (Arabic, Chinese, French, Russian or Spanish) would be an asset.

For every Child, you demonstrate…

Core Values

• Commitment
• Diversity and inclusion
• Integrity

Core competencies

- Drive for Results (Level III)
- Communication (Level III)
- Working with People (Level II)

Functional Competencies

- Applying Technical Expertise (Level II)
- Creating and Innovating (Level II)
- Entrepreneurial Thinking (Level II)
- Planning and Organizing (Level II)
- Relating and Networking (Level II)

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

To view our competency framework, please click here.

A majority of our positions are classified as “rotational,” which means the incumbent is expected to rotate to another duty station upon completion of their tour of duty.

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified candidates from all backgrounds to apply.