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Head of Marketing Consultant

Berlin

  • Organization: WFP - World Food Programme
  • Location: Berlin
  • Grade: Consultancy - International Consultant - Internationally recruited Contractors Agreement
  • Occupational Groups:
    • Communication and Public Information
    • Managerial positions
  • Closing Date: Closed

 

JOB TITLE:

Head of Marketing

TYPE OF CONTRACT:

CST -  WAE

UNIT/DIVISION:

INC

DUTY STATION (City, Country):

Berlin, Germany

DURATION:

5 months

BACKGROUND AND PURPOSE OF THE ASSIGNMENT:

The World Food Programme (WFP) is the world’s largest provider of humanitarian food assistance. On average, WFP reaches more than 80 million people with food assistance in 82 countries each year. Around 14,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.

ShareTheMeal is developed as the first pilot project of the WFP Innovation Accelerator, part of the Innovation and Change Management Division, which aims to combine start-up lean thinking with non-profit projects to reduce food insecurity and malnutrition. This division reports to the Chief of Staff of WFP and seeks to create value through prioritizing and better harnessing innovative ideas, as well as scaling up transformative projects to a global level.

The ShareTheMeal app was launched in 2015 and currently has more than one million users. The team, located in Berlin, is focused on growing the user base and increasing engagement of existing users through marketing and communication initiatives as well as further developing the app to include new and innovative features.

ACCOUNTABILITIES/RESPONSIBILITIES:

The Consultant, reporting to the Head of the ShareTheMeal initiative, is expected to:

  1. Develop ShareTheMeal’s marketing strategy and drive execution across key channels including digital advertising, mobile app, PR, social and events
    1. Develop a strategy together with the management team of the ShareTheMeal initiative and other relevant WFP stakeholders
    2. Prepare discussion documents as well as strategy documents
    3. Carry out discussions with relevant WFP and external counterparts to collect expert views
  2. Design and implement integrated marketing campaigns
    1. Identify campaign opportunities
    2. Develop and manage campaigns, ensure ongoing implementation of marketing activities
  3. Drive forward partnership initiatives between ShareTheMeal and other players in the mobile space
    1. Identify strategic leads and establish contact to potential partners using your network
    2. Grow existing relationships
  4. Manage paid user acquisition for ShareTheMeal
    1. Lead performance-based paid acquisition marketing efforts to reach acquisition goals
  5. Manage the marketing team
    1. Lead and grow a small team of marketing consultants
  6. Track, measure and analyse performance of marketing activities
    1. Work directly with our BI analyst as well as with Google Analytics and other tools
    2. Leverage user research to evolve marketing activities where appropriate
  7. Support other activities as required

DELIVERABLES AT THE END OF THE CONTRACT:

  • A cross-channel marketing strategy for ShareTheMeal is developed
  • Selected marketing activities are created and successfully implemented
  • Selected partnerships are established
  • ShareTheMeal’s marketing team is established and working effectively

QUALIFICATIONS & EXPERIENCE REQUIRED:

Education:

Bachelor’s degree, Master’s degree is preferred

Experience:

At least 5 years of digital marketing experience and at least 3 years of experience leading a marketing team with hands on management experience. Experience as marketing/growth manager in mobile sector is essential

Knowledge & Skills:
  • Experience and knowledge of the latest digital marketing tools and channels
  • Experience creating and executing marketing campaigns
  • A proven track record of managing and inspiring team members to develop successful marketing campaigns
  • Previous experience creating marketing strategies for a German audience and familiarity with the German market is a plus
  • Ability to successfully work with a lean marketing budget to accomplish your goals
  • Strong analytical abilities, both quantitative and qualitative; ability to produce high-quality written materials, including graphically-based PowerPoint presentations as well as text documents
  • Strong interpersonal skills and collaborative spirit able to liaise with a wide range of people at all levels and across different cultures and to act with credibility and diplomacy
  • Strong time management skills with an ability to plan ahead, anticipate requirements, problems and obstacles, and an ability to juggle competing priorities successfully, and to work to tight deadlines
  • Self-motivated and able to work with a high degree of autonomy
  • Fully committed and motivated to achieve the aims of the World Food Programme

Languages:

In addition to a high proficiency in written and spoken English, knowledge of a second UN language is a plus. High proficiency in German is a plus.

TERMS AND CONDITIONS

WFP offers a competitive compensation package which will be determined by the contract type and selected candidate’s qualifications and experience.

Please visit the following websites for detailed information on working with WFP. http://www.wfp.org Click on: “Our work” and “Countries” to learn more about WFP’s operations.

Qualified female applicants and qualified applicants from developing countries are especially encouraged to apply.

WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status.

DEADLINE FOR APPLICATIONS:  2 April 2018

REF: VA 77321

 
This vacancy is now closed.
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