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  • Organization: UNICEF - United Nations Children’s Fund
  • Location: New Delhi
  • Grade: International Consultant - Internationally recruited Contractors Agreement - Consultancy
  • Occupational Groups:
    • Communication and Public Information
    • Social Affairs
    • Women's Empowerment and Gender Mainstreaming
    • Development Cooperation and Sustainable Development Goals
    • Children's rights (health and protection)
  • Closing Date: 2018-05-14

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ROSTER Communication for Development (C4D) / Social Behaviour Change Communication (SBCC) Consultants to be engaged by UNICEF offices across different locations in India

New Delhi (India)

Consultancy Roster

LOCATION: New Delhi / any of the 13 UNICEF Field Offices (Bhopal, Bhubaneshwar, Chennai, Gandhinagar, Guwahati, Hyderabad/Telangana, Jaipur, Kolkata, Lucknow, Mumbai, Patna, Raipur and Ranchi)








In the current Country Programme 2018-2022, C4D is integrated within six outcome areas. The new arrangement provides a space for better convergence and collaborative planning while allowing sharing of resources, leading to more efficiency in achieving the outcomes. Social and Behaviour change communication is a key strategy to meet UNICEF’s new CP outcomes and also the objectives of sectoral and cross-sectoral programme outcomes that can support: 1) GOI national flagship programmes (NHM, ICDS, ICPS, SSA, SBM etc.) as well as the 2) Early Childhood Development (ECD) and adolescents programming - through its focus on influencing, changing and developing behaviours and social norms to achieving equitable results and rights for children.

The social and behavior change communication (SBCC) and gender strategy for the ICO Country Programme will comprise of six approaches that will be embedded within and applied across all the office programme flagships. These include:

  1. Establishment of long-term mega-partnerships (e.g. with FBOs, Tribal groups, Artist Federations, PRIs, Self Help Groups, farmer cooperatives, youth networks etc.) and trans-media platforms (Eg.TV, video, digital media, community radio and folk media/participatory theatre). These partnerships will be leveraged to expand opportunities for leveraging culturally appropriate forms, creating new social narratives and establishing on-going platforms for dialogue amongst families and communities towards influencing deep-rooted social norms and collective agreements to address identified behavioural and socio-cultural barriers.
  2. Targeted SBCC and campaigns will extend demand generation to the hard-to-reach, underserved and marginalized families and communities towards increasing their access to services and benefits. This will include promotion of Health and Nutrition Days, Adolescent days, Immunization and Back-to-school campaigns.
  3. Building social capital of communities, adolescents and youth will be achieved through social mobilization of local leaders, volunteer groups and networks; facilitating the creation of  spaces and mechanisms for strengthening connections and fostering trust within communities and a sense of unity, cooperation and social equity across tribes, caste and religion; breaking attitudes towards dependency and stimulating  community-led action; strengthening social accountability with community engagement in monitoring and feedback regarding quality of and access to services. 
  4. Institutionalization of systems for SBCC capacity development.  This includes improved interpersonal counselling and facilitation skills of service providers and frontline workers and their respective supervisors to ensure quality promotion of demand and utilization of services and adoption of recommended practices.
  5. System strengthening for SBCC governance and accountability will be supported by providing technical support, guidelines, quality standards and tools to national, state and district programme managers to improve the planning, budgeting, coordination, convergence, and monitoring of SBCC activities both within and across sectors particularly at decentralized level.
  6. SBCC evidence generation and knowledge exchange will be supported to improve strategic planning and collective advocacy for SBCC interventions, including specific approaches to address the role of gender norms. An example would be to integrate SBCC quality monitoring indicators within administrative reporting systems as well as key behavioural indicators within government population level data systems. In terms of research, partnerships and alliances with academic institutions will serve as hubs or think tanks for SBCC discourse and for generating evidence on Social Norms to inform SBCC interventions.

ICO has also committed to engage with the national and state governments for national priorities such as Poshan Abhiyaan, Beti Bachao Beti Padhao (BBBP) and Swachcha Bharat Mission (SBM) where SBCC and social movements are identified as primary strategies. 



UNICEF is trying to build a pool of pre-qualified high-caliber candidates to be hired as ‘C4D / SBCC Consultants’, from which UNICEF country office and different state offices can swiftly select and fill a requirement through a faster contracting process as soon as a need is identified.

Candidates who meet the required qualifications and experience are invited to apply following which a desk review of their skills and experience will be done to determine whether they qualify for the C4D / SBCC Roster. The process will ensure all candidates in a C4D / SBCC Roster Group are evaluated prior to recommendation for a specific consultancy opportunity. Successful candidates will be notified and placed in a C4D/ SBCC Roster Group for a four (4) year period. However, engagement of identified consultants for specific assignments would be as per the terms and conditions specified in the contract.

The vetted roster of C4D / SBCC Consultants, once in place, will allow the C4D network and programme colleagues to select three or more potential candidates from the approved long term roster for further appraisal and selection of one candidate, rather than going through a formal advertisement process for each consultancy assignment. 

This will expedite the placement of consultants (both short term and long term) and also provide the scope to choose from a vast pool of potential candidates with C4D / SBCC expertise and background. Consideration will be given to those with particular understanding and expertise in multi-sectoral programming and have worked on delivering programmes / projects that address cross-cutting issues and objectives. The intended flagship results are focused on neonatal and child survival, stunting reduction, elimination of open defecation, all children in school and learning and prevention of child marriage. 

The database will be managed centrally by Supply & Procurement (S&P) section, New Delhi. In this context, should the currently on-board consultants with UNICEF be interested in being considered for future opportunities with UNICEF, they need to apply to the roster.



 The position would be responsible for providing technical support to national / state / divisional / district level/ sub-district levels (in certain cases) C4D / SBCC programming in UNICEF supported states in India, with specific deliverables to be achieved for improved nutrition outcomes. The position would be based at Country Office or State or selected district HQs within the states.

Possible locations are: New Delhi, Bhopal, Bhubaneshwar, Chennai, Gandhinagar, Guwahati, Hyderabad/Telangana, Jaipur, Kolkata, Lucknow, Mumbai, Patna, Raipur and Ranchi.




The roster once established would be valid for a period of 4-years.



  • Education: Master’s or Diploma in Social and Behavioral Science / Development Communication/ Social Marketing/Sociology/ Anthropology/ International Development / Public health / Public policy or other relevant social science degree is required.
  • Technical knowledge: Excellent technical knowledge about social / communication development programming, planning, implementation and monitoring/evaluation, strategic communication, public advocacy related to policy influencing and implementation and/or related areas. Social sector programme experience can include public health, nutrition, WASH, women and child development, education programs especially in the context of India and/or South Asia.
  • Language: Fluency in English and Hindi is required. Knowledge of other local Indian language as relevant to the state is an asset. Good negotiation and influencing skills supported by excellent communication and presentation skills is desirable.
  • Computer literate and conversant with MS Office and its application, internet, e-mail
  • Knowledge/familiarity with the national flagship programs (NNM, NHM, BBBP, ICDS, MDM, Tribal Welfare, Livelihood Mission and others)
  • Demonstrated ability to work in a multi-disciplinary environment and to establish harmonious and effective working relationships with governmental, non-governmental and civil society organizations


HOW TO APPLY: Your application should contain the following 4 attachments:

Please submit your online application before COB 14 May 2018.

  1.  A Cover letter explaining the motivation for applying and also explaining how the qualifications and skill-set of the candidate are suitable for this position (to be uploaded online under cover letter)
  2. Curriculum Vitae (CV) (to be uploaded online under CV/resume)
  3. 2-3 Work Samples - Samples of relevant C4D strategies/campaigns/publications/ reports (in different thematic areas/sectors technical assistance).
  4. Technical Experience to be shared in the attached Template

 Download File C4D Technical Experience Template.docx


You will notice that scores have been assigned to the work sample and technical experience template. Hence, it is mandatory to upload these documents. Without these documents your application will be considered incomplete and will be invalidated.

 Evaluation Criteria

  1. Cover Letter                                     Min 07/Max 10
  2. Relevant Education Qualifications        Min 14/Max 20
  3. Relevant work/technical experience    Min 21/Max 30
  4. Work Samples -                                 Min 28/Max 40

Total                                                                           Min 70/Max 100


Candidates' who score 70 marks and above and also score the minimum points against each of the above sub-criteria will be considered for inclusion in the roster



Total points to qualify in overall technical evaluation     Min 70/Max 100



  • Any attempt to unduly influence UNICEF’s selection process will lead to automatic disqualification of the applicant.
  • Joint applications of two or more individuals are not accepted.
  • Please note, UNICEF does not charge any fee during any stage of the process.


For any clarifications, please contact:



Supply & Procurement Section

73, Lodi Estate, New Delhi 110003

Telephone # +91-11-24606516 (Direct)

Fax # +91-11-24391410; Email:

We do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.

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