Direct Marketing Senior Manager

In accordance with approved and agreed directions set by the Resource Development Director, the Direct Marketing Senior Manager will:

1. Lead the conceptualization, development and implementation of direct marketing fundraising strategies aimed at raising unrestricted funding for the organization including one-time and regular giving, online giving, cause related marketing (CRM) and other initiatives that solicits small and regular donations from individuals.
2. Lead and manage the Direct Marketing team in achieving the team and individual target from donor acquisition and engagement, database management, portfolio management, partnership pitches to strategy development.
3. Develop, oversee and manage new fundraising products, programs and campaigns to increase unrestricted individual giving from cash donors and ensure programs/products timely implementation, reporting and analysis.
4. Develop employee giving program and manage employee giving portfolio raising at least Php 4million annual.
5. Build the capacity of the Direct Marketing team to secure multi-year partnerships, meet individual key performance indicators, and ensure success and growth within the organization.

JOB SPECIFIC RESPONSIBILITIES

1. Direct Marketing strategy and development

· Lead the team in the development and implementation of strategies to identify and grow unrestricted income streams from direct marketing activities including: one-time giving; regular giving; cause related marketing; online giving; and other initiatives

· Create bespoke proposals for investment in growing Direct Marketing income streams from a range of potential sources

· Carry out testing and rollout of appropriate techniques, products and campaigns to deliver the Direct Marketing strategy · Create and implement annual direct marketing plans in coordination with the team and resource development director

2.Team management to achieve targets

· Lead the team in developing and implementing donor acquisition strategy and engagement by recruiting new donors and maximizing income from existing donors including lapsed reactivation, upgrades and conversion of warm and cold prospects.

· Identify and implement appropriate individual donor database management system

· Develop and monitor individual donor enrollment and stewardship, and produce appropriate on-going donor-focused communications to improve engagement and retention

· Assign, supervise and review individual team member’s portfolio and provide support to strengthen and sustainably grow the revenue stream

· Support the Direct Marketing team develop partnership proposals and pitches · Identify and manage external agencies who can be engaged to support direct marketing program from getting approval for contracts, ensuring legal compliance to performance monitoring and review

3. Develop and implement new fundraising products and initiatives

· Based on the individual giving landscape of the country and new fundraising tools/techniques/trends, identify new initiatives and products that will grow unrestricted revenue supporting the different direct marketing revenue streams

· Prioritize and test new products and initiatives in coordination with the resource development director and as approved by the management and provide timely report and analysis · Develop campaigns that will attract new donors, re-engage inactive donors and convert Habitat volunteers to individual givers

4. Develop employee giving program

· Develop strategy and plan to start employee giving program raising at least Php 4 million annually

· Work with the Corporate Team to maximize the potential of payroll giving by engaging existing corporate donors

· Develop employee giving pipeline · Sustainably grow the employee giving program with at least 15% annual revenue growth

5. Capacity Building

· Create a team environment that fosters honesty and open communication, which facilitate growth and innovation

· Work with direct reports to ensure that all fundraising activities are successful and consistent with the overall mission and philosophy of Habitat for Humanity

· Evaluate direct reports based on agreed performance standards and recommend capacity-building training as needed

· Keep abreast of relevant marketing, sales and fundraising trends and developments · Develop and deliver induction and on-going training to existing and newly hired staff on donation and donor care processes and procedures

6. Collaboration

· Collaborate with other Habitat Philippines resource development units and other departments, as well as regional counterparts to maximize individual and team output

· Collaborate with communications department in developing marketing materials, updating the website with direct marketing activities and campaign information and maximizing digital channels to recruit, retain and engage donors

Education: Bachelor’s Degree in Business Development, Management, Sales, Marketing or equivalent.

Work Experience: At least 8 years progressive experience in the field of Marketing, Sales and Resource Mobilization.

Special Skills, Training & Knowledge: Traditional and Digital/Social Media Marketing; Sales; CRM/Database Engagement & Management; Networking and Negotiation Skills; Effective Presentation and Sales Skills; Customer/Donor Engagement and Retention; Superior communication (written and verbal), interpersonal, negotiation and networking skills

Personal qualities: Possesses integrity, tenacity and flexibility; Results-Oriented; Collaborative; Self-driven

Please send in your application letter and CV to hr@habitat.org.ph and please indicate under Subject: Last Name, First Name and the position title – Direct Marketing Senior Manager

We look forward to receiving your application!