Temporary Appointment: Digital Communication Specialist (Supporter Engagement Marketing Strategist), P3, UNICEF NYHQ

This position resides within the Digital Strategy Section, as part of the Division of Communication and reports directly to the Head of Social Media Campaigns and Supporter Engagement. The Digital Strategy Section manages all UNICEF global digital channels and digital communications, in 5 languages, including unicef.org, global social media channels, and digital multimedia content creation. The Section is also responsible for the growth and engagement of 100 million UNICEF supporters worldwide. The DSS builds, manages and maintains global digital properties, including country and regional platforms, and provides support for digital transformation, digital governance and digital capacity building.

UNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, results

This position resides within the Digital Strategy Section, as part of the Division of Communication and reports directly to the Head of Social Media Campaigns and Supporter Engagement. The Digital Strategy Section manages all UNICEF global digital channels and digital communications, in 5 languages, including unicef.org, global social media channels, and digital multimedia content creation. The Section is also responsible for the growth and engagement of 100 million UNICEF supporters worldwide.  The DSS builds, manages and maintains global digital properties, including country and regional platforms, and provides support for digital transformation, digital governance and digital capacity building. 

How can you make a difference?

One of biggest opportunities for fundraising, advocacy and brand potential lies in enlisting and engaging 100 million individuals, through new and existing channels, to contribute their money, voice and time in support of UNICEF's goals for children. Key to this effort is the creation of an informed, integrated and implementable Supporter Engagement Marketing Strategy.

Under the general guidance of the Head of Social Media Campaigns and Supporter Engagement, the Supporter Engagement Marketing Strategist will be responsible for developing and implementing the strategy for digital marketing and supporter journey in accordance with the overarching Supporter Engagement Strategy. Engagement will be across a range of digital platforms and media for UNICEF's key audiences, with the objective of deepening existing supporters' level of engagement as well as identifying and targeting new audiences who are primed to support UNICEF's mission, priorities and programmes around the world.

Key functions/accountabilities:

Digital Marketing and Supporter Journey Strategy Development

• Support the establishment of a virtual marketing team, working seamlessly across the organization to roll out the Supporter Engagement Strategy and integrated supporter journeys.
• Develop overarching marketing strategy, integrated with existing marketing and audience plans, to identify new audiences and maximize the impact of Supporter Engagement Strategy objectives.
• Work as part of the Supporter Engagement team with relevant Cause Framework teams on the conceptualization, design, and planning of pilot supporter engagement marketing campaigns across digital platforms.
• Utilize tools across markets to establish a global digital audience that informs the Supporter Engagement Strategy and associated campaign marketing efforts.
• Provide insights for the relevant communication platforms and channels to improve supporter engagement across channels and touch points.
• In coordination with the Supporter Engagement Strategy Team, establish KPIs and market-appropriate metrics for the global Supporter Engagement Strategy and uses audience insights to inform campaign marketing efforts to report progress.
• In coordination with the Supporter Engagement Product Manager and Supporter Engagement Content Strategist, develop and manage the Supporter Engagement marketing strategy, pilot campaign calendar and work plan.

Digital Marketing and Supporter Journey Strategy Implementation

• Working with relevant Cause Framework teams, implement and evaluate campaigns across a range of digital platforms that trigger and sustain supporter engagement. Support the development of user-friendly key messages, social media assets, technical guidance, and/or requirements for website articulation of pilot campaigns.
• Work with the Supporter Engagement Team to establish KPIs and market appropriate metrics and targets for the global Supporter Engagement Strategy, working with relevant team to use audience insights and ongoing Supporter Engagement Campaigns to report on progress.
• Manage paid marketing planning and campaign optimization, including building DOC and country office capacity and overseeing social marketing budgets in close coordination with the Supporter Engagement team across NYHQ, PFP, relevant Country Offices and National Committees.
• Work with the Supporter Engagement team to build data-based insights on how different markets engage with supporters, with a view to positively impact supporter experiences.
• Share analytics, observations and findings with UNICEF network to ensure best practices are articulated to benefit UNICEF’s supporter engagement communications work.
• Management of Country Office paid marketing support framework, including onboarding and technical support with Facebook Business Manager and Twitter Ads Manager.
• Support implementation and roll-out of all paid marketing strategies and content to respective key initiatives, CF and Supporter Engagement campaigns.
• Oversee community engagement, including moderation of all paid ads that do not overlap with the ongoing editorial calendar managed by the social editors. As well as escalation of any issues identified within the community.
• Provide managerial support as needed to the Supporter Engagement Team.
• Perform other digital marketing and campaigning duties at the P3 level as required, as well as other communication officer duties as assigned by the supervisor.

Monitoring and evaluation

• Provide reports and insight into the performance of the Digital Supporter Engagement campaigns and marketing efforts; advise on future campaign spending as it relates to performance indicators set in coordination with the planning and monitoring & evaluation teams.

To qualify as an advocate for every child you will have...

• An advanced university degree in Communication, Journalism, Public Relations or Marketing.  (Or an undergraduate degree plus at least 3 additional years of demonstrated professional experience in the field of journalism, communications, external relations, public affairs, public relations, marketing or corporate communications.)
• A minimum of five years of progressively responsible and relevant professional work experience in communication, digital marketing, public relations, and/or digital strategy.
• Experienced and current in digital content, public engagement work and audience trends.
• Experience in lifecycle loyalty marketing within a non-profit setting, fundraising and/or campaigning environment.
• Experience sourcing and using complex analytics to inform marketing strategies.
• Experience creating long term support journeys for performance based marketing, including articulating effective CPA, ROI).
• Experience with stakeholder management across all levels including working with colleagues regionally and internationally is an advantage.
• Prior strategy/management experience working with a global organization, especially working on projects of similar scale, involving multiple users and groups.
• Ability to shape marketing campaigns from initial strategy to implementation and post-launch optimization, including establishing supporter/user journeys.
• 3 years direct experience managing integrated campaigns in online channels, especially Social Media channels.
• Knowledge of current best practices in digital engagement and communication strategy and knowledge of best-in-class digital media platforms.
• Knowledge of computer systems, including internet navigation, office applications, and specifically, interactive digital media.
• Two years International and/or international field experience preferred or at a local INGO and/or National Committee.
• Knowledge of United Nations or other international aid or NGOs highly desirable.
• Good understanding of world affairs, current events and development issues needed.
• Fluency in English is required. Proficiency in additional UN language (Arabic, Chinese, French, Russian or Spanish) preferred.

For every Child, you demonstrate...

UNICEF's core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

Core competencies

• Communication [II]
• Working with People [II]
• Drive for Results [II]

Functional Competencies:

• Leading and Supervising [II]
• Formulating Strategies and Concepts [II]
• Relating and Networking [I]
• Persuading and Influencing [II]
• Applying Technical Expertise [II]
• Entrepreneurial Thinking [I]

View our competency framework at

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.