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Consultancy for producing online content in support of the global media launch of Innocenti Report Card 15 – Inequality in Children’s Education in Rich Countries

Florence (Italy)

Report Card 15 will focus on education inequality for children in wealthy countries. In order to better disseminate the findings of Innocenti Report Card 15, the Communication Section of the Office of Research – Innocenti seeks a consultant to help provide powerful, adaptable video and data visualization components to assist actors in multiple countries to promote the report launch

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, knowledge

The UNICEF Office of Research – Innocenti, (OoR) based in Florence, Italy, occupies a unique position within UNICEF as the dedicated centre for research on children. OoR issues a flagship report on a semi-annual basis called the “Innocenti Report Card,” designed to monitor and compare the performance of OECD countries in securing the rights of their children. In 2018, the Innocenti Report Card will reach its 15th edition. This publication is very useful amongst different audiences, including the media and the 36 National Committees for UNICEF, the latter for advocacy purposes.
 
Report Card 15 will focus on education inequality for children in wealthy countries. In the world’s richest countries, some children do worse at school than others because of circumstances beyond their control. These children enter the education system at a disadvantage and can drop further behind if educational policies and practices reinforce rather than reduce the gap between them and their peers. There is a pressing need to tackle educational inequalities, i.e. the dispersion in scores between the lowest- and highest-scoring students. RC15 explores disparities both within and between rich countries, highlighting the part they play in the substantial gaps in children’s educational achievement. Using up-to-date data, RC15 looks at differences between individual children and between schools from early education through to secondary school. By using data to illustrate how countries compare across three educational stages and discussing various factors which can impact results, this report highlights the urgent need to ensure educational equality for children and society as a whole.
 
Innocenti Report Card is always among the most widely reported UNICEF global publications, and is perhaps the only regular UNICEF report specifically addressing the situation of vulnerable children in high income countries.
 
Description of visual products required
 
Report Card 15 is a data driven, analytical report and is used as an advocacy tool for improved policies to promote child well-being. Because the report is data-heavy, a set of visual and multi-media materials help to effectively inform all audiences on the key findings of the report. Ability to drive social media engagement and web traffic to the report download page will be of paramount importance.
In order to better disseminate the findings of Innocenti Report Card 15, the Communication Section of the Office of Research – Innocenti seeks to commission the following products:
 
1. Report Launch Video – 1 x 45 second video to convey the over-arching theme of RC15: “Equal education opportunities for ALL children, no matter who they are or where they live.” This video should raise awareness of and interest in RC15, with a CTA to download the report. The report looks at inequality - the difference between the top-performing 10% and the lowest-performing 10% - rather than national averages which can conceal extreme inequalities. This video should illustrate how different factors can create or perpetuate inequalities, impacting children’s futures. Using the hypothetical stories of two children (animated or real), the video will depict how these factors can compound inequalities, affecting a child’s educational achievement. For example, children with at least one parent working in a professional occupation score higher than children of non-professionals. The impact of various factors can be illustrated via these two children as they progress from early education through to secondary school. This video should have a high quality musical sound track and work primarily on the level of visual images and music with key titles which can be easily translated into other languages.
 
2. Report Launch Video – 1 x 45 second SDG video spot with musical/SFX soundtrack and blank text, titles and call to action for local language adaptation.
 
3. Data Motion graphics – 3 x 30 second motion graphic messages (GIF or other file format to be determined) on the key results of the three questions asked in the report:
a. How much educational inequality is there in rich countries?
b. To what extent do circumstances outside of a child’s control explain educational inequalities?
c. To what extent do educational systems and schools magnify or reduce inequalities?
 
4. Still Graphics/Infographics – 5/6 x still graphics/infographics viral frames/memes which powerfully attract attention and spark concern about key headline findings from the report. These should be optimized for social media, with interaction as the main goal. We welcome suggestions from applicants on the format of the graphics (text-based, image-based, graph-based, etc).
Purpose – a) To provide powerful, adaptable video and data visualization components to help actors in multiple countries promote the report launch; b) help key audiences better understand the significance of the key data points in Report Card 15; c) fuel dissemination and social media engagement around the report. The content should be created to optimize viewability and shareability on social media, e.g. engaging first 3 seconds, understandable without sound, optimized for autoplay.
 
Main audience – Journalists, policy makers and advocates who are not necessarily experts in development issues and international cooperation toward development goals.
 
Language – The language of the productions will be English; however, the products should support media and advocacy efforts for the Report in 41 countries. Hence, visuals should present text elements in layers and/or lay-out which can be very easily adapted into local languages.
 
Music/sound effects – The music/SFX sound track is expected to play a very important role in the overall impact of the video spot and motion graphics.
 
Specific actions to be completed to achieve the objectives:
 
• Become familiar with the over-arching and goal specific themes of RC15 and key messages, findings on relevant subjects;
• Consult with UNICEF experts and communication specialists to develop creative concepts that are compelling, engaging and accurate;
• Propose 2-3 creative scenarios for the video spot and/or data motion/still infographics;
• Propose 2-3 musical sound track options to consider for the video spot;
• Produce storyboards and/or visual treatment for discussion and refinement of video spot and/or motion/still infographics;
• Produce rough edit and/or skeletal artwork for the video spot and/or data motion/still infographics;
• Deliver final products by agreed upon deadline.
 
Final outputs:
a) 1 x 45 second Report Card Launch video with musical/SFX soundtrack and English text, titles and call to action
b) 1 x 45 second SDG video spot with musical/SFX soundtrack and blank text, titles and call to action for local language adaptation
c) 3 x 30 second data motion graphics with music and SFX
d) 5/6 x still graphics/infographics
 
The consultant should be prepared to interact with UNICEF Innocenti frequently in the editing/refinement process. The UNICEF Innocenti Communication Unit will sign-off on all ideas, concepts and data before production commences.
 
Specific outputs/products/results with specific delivery dates: 
Date Product/Deliverable
1 October 2018 1 x 45 second Report Card Launch video with musical/SFX soundtrack and English text, titles and call to action
1 October 2018 1 x 45 second SDG video spot with musical/SFX soundtrack and blank text, titles and call to action for local language adaptation
1 October 2018 3 x 30 second data motion graphics with music and SFX
1 October 2018 5/6 x still graphics/infographics

To qualify as an advocate for every child you will have…

Qualifications and/or specialized knowledge/experience required and desirable for undertaking the assignment

    • Undergraduate degree or above in a related field
    • At least 5 years experience in production and video/film editing
    • At least 5 years experience in motion graphics production and editing
    • At least 3 years experience in creating graphics/infographics, particularly for dissemination on social media
    • Familiarity with statistics and ability to translate complex research data and evidence into widely understandable concepts
    • Excellent English oral and writing skills

For every Child, you demonstrate…

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

View our competency framework at

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.
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  • Organization: UNICEF - United Nations Children’s Fund
  • Location: Florence (Italy)
  • Grade: International Consultant - Internationally recruited Contractors Agreement - Consultancy
  • Occupational Groups:
    • Education, Learning and Training
    • Communication and Public Information
    • Poverty Reduction
    • Children's rights (health and protection)
    • Documentation and Information Management
  • Closing Date: 2018-07-31

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