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Communication Officer, NOB; Cox's Bazar; Only for Bangladeshi

Cox's Bazaar (Bangladesh)

The Communication Officer is responsible for the timely development and production of social media campaigns and digital content products to advance UNICEF’s mandate and to best profile the story of children’s rights and international development to achieve child rights. Emphasis is on the development of an updated content strategy for UNICEF’s social media platforms, integrated with best-of-breed social media functionality.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

PURPOSE OF THE JOB

The Communication Officer is responsible for the timely development and production of social media campaigns and digital content products to advance UNICEF’s mandate and to best profile the story of children’s rights and international development to achieve child rights. Emphasis is on the development of an updated content strategy for UNICEF’s social media platforms, integrated with best-of-breed social media functionality.

How can you make a difference?

KEY ACCOUNTABILITIES and DUTIES & TASKS  

Within the delegated authority and the given organizational set-up, the incumbent may be accountable for all or assigned areas of the following major duties and end results.

  1. Social Media materials

    Ensure that production of content and materials are timely executed and followed up to support country social media strategy, regional and global campaigns and priorities, and to support resource mobilization as set out in the work plan.

    Duties & Tasks         

  • Implement the tasks in the country social media work plan and strategy as assigned.
  • Gather content and coverage of relevant country efforts to identify effective relevant country programme activities and results. Develop complementary, country specific and local community materials and activities.
  • Produce advocacy and social media content materials (e.g. briefing notes, images, video, web pages etc.) that meet the country and global standards as set out in the Communication Toolkit.
  • Assist in drafting and editing social media posts, human interest stories and other advocacy/information materials for both online and social media, as appropriate.
  • Follow up on the production of advocacy and communication materials (e.g., films, videos, audio-visuals, etc.), and oversee the qualitative aspects of production, (e.g., quality control, translations, reviews of layout and graphic design etc.) to meet standards as set out in the Communication Toolkit.
  • Establish or maintain an up-to-date documentation centre for communication materials including videos and clippings, photographs, audio-visual materials, web resources etc.
  • Recommend appropriate information and communication materials for use in social media, and other advocacy and communication activities; recommend the appropriateness, quality and dissemination of digital materials.
  • Recommend established contacts, networks, resources and processes to support communication activities.

2. Social Media Campaigns

 Manage the creation of social media content for key campaigns and events, working with relevant colleagues in the section and in other departments. –to communicate the story of UNICEF's cooperation to a wider audience.

Duties & Tasks

  • Manage social media engagement initiatives, propose ideas for and lead on engaging social media content and campaigns.
  • Liaise with colleagues to guide strategic approaches and work with graphic designers and agencies as needed, to produce visuals, infographics and apps for campaigns.
  • Design, develop and implement strategic, dynamic, interactive and meaningful social media content strategies applicable to daily community management as well as campaigns and live coverage on social media.
  • Drive the design, development and implementation of dynamic, interactive and meaningful social media content strategies.
  • Strategize on effectively reaching UNICEF’s target audiences, especially young people, through social media channels.
  • Support in improving UNICEF’s agility when it comes to reacting to and riding the waves of relevant media (or social media) moments that relate to UNICEF's mandate.
  • Provide analytics reports and suggest recommendations on tactics to improve UNICEF’s digital presence.

3. Monitoring and evaluation

Regular monitoring and evaluation activities are undertaken according to the work plan to ensure maximum impact and continuous improvement of country communication efforts. Ensure results and reports are prepared and shared on a timely basis.

Duties & Tasks

  • Contribute to developing a social media strategy by coordinating appropriate audience research and compiling and analysing relevant data.
  • Monitor and evaluate the appropriate and timely dissemination of advocacy and social media materials to target audiences, and participate in the evaluation of their impact. Monitor and evaluate the use and effectiveness of media materials. Maintain a library of content.
  • Monitor the public perception of UNICEF in the country and recommend appropriate action to maintain a positive image for the organization.
  • Assist in providing feedback to DOC on the use and appropriateness of global communication materials such as images and multimedia products.
  • Ensure good quality data collection, analysis and evaluation and reporting to ensure effective social media strategies, planning and effective and efficient advocacy.
  • Undertake lessons learned review of successful and unsuccessful social media experiences as directed by supervisor.

4. Celebrities, partners and special events

The Country Office’s contact list of individuals, groups, organizations and fora (including Government, UN, and bilateral counterparts), is maintained and further developed, whose support is essential to/can assist in achieving the advocacy and communication objectives and who support and are able to actively participate in social media campaigns, special events and activities that further the country programme goals.

Duties & Tasks

  • Help organize and generate public support through social media for special events and activities to promote country programme goals.
  • Assist in developing and maintaining close collaboration with social media, as well as with groups and organizations whose support is essential to the achievement of advocacy and communication objectives.
  • Maintain and update digital celebrity and partner contact lists/database for country office.
  • Monitor/document process and effectiveness of working with these individuals/organizations.
  • Prepare background communication and promotional materials for briefings and visits of Goodwill Ambassadors, donors, National Committee representatives and other special interest groups. The task includes preparing social media materials (e.g., social media posts, videos, Facebook LIVE), and assisting in the strategic planning and implementation.

 

To qualify as an advocate for every child you will have…

  • An advanced university degree (Master’s or higher) in Communications, Journalism, Business, Public Relations or a related field.
    *A first University Degree in a relevant field combined with 2 additional years of professional experience may be accepted in lieu of an Advanced University Degree.
  • A minimum of 2 years of relevant professional experience in in social media, digital marketing or interactive digital media.
  • Developing country work experience and/or familiarity with emergency is considered an asset.
  • Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.

For every Child, you demonstrate…

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

The technical competencies required for this post are….

Competency Profile:

Core Values (Required)

  • Commitment      
  • Diversity and Inclusion     
  • Integrity

Core Competencies (Required)

  • Communication  [ II ] 
  • Working with People  [ I ] 
  • Drive for Results  [ I ]

Functional Competencies (Required)

  • Formulating Strategies and Concepts  [ I ]   
  • Relating and Networking   [ I ]  
  • Persuading and Influencing    [ I ]                  
  • Applying Technical Expertise   [ I ]                      
  • Learning and Researching   [ II ]                    
  • Planning and Organizing  [ II ]             

View our competency framework at

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.
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  • Organization: UNICEF - United Nations Children’s Fund
  • Location: Cox's Bazaar (Bangladesh)
  • Grade: NO-B, National Professional Officer - Locally recruited position - Junior level
  • Occupational Groups:
    • Communication and Public Information
  • Closing Date: 2018-08-19

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