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Communication Specialist (Multimedia), P4, Temporary Appointment for 364 days, Kabul/Afghanistan

Kabul (Afghanistan)

This position will be located within the Polio Communication & Advocacy team in Kabul, reporting to the Head of Communication & Advocacy. Under the overall management of the Chief of Polio Eradication, the position will be fully coordinated with all key components of UNICEF’s PEI Programme in Afghanistan. Specifically, routine interaction will be required with the Polio Social Mobilization Specialists to ensure linkages with PEI Front Line Worker support and with the Polio M&E Specialist for measuring impact of interventions. Work will also be done in collaboration with partners at the WHO and the Ministry of Public Health. Linkages and interactions with other UNICEF units will be made in order to promote convergence. Some of this work will occur with the UNICEG office in Kabul but frequently the work will also be done at the Emergency Operations Center in Kabul with occasional visits to regional UNICEF offices in Afghanistan. The work of the communications office is varied, ranging from internal communications, to advocacy, to multimedia production, to collecting data for infographics, to advising the MoPH on best communications practices, to working with Afghan media outlets, to commissioning research on programming content, to research on behaviours among Afghan caregivers as well as numerous internal and external reporting assignments.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a health future

You can find more information here:

How can you make a difference?

The role of the Communications Specialist is to use communication facilitate polio eradication efforts in Afghanistan. The purpose of the job is to work with within the Polio section, with other UNICEF sections, and with external partners to devise and implement effective communications interventions in support of polio eradication.

The successful applicant will achieve this goal by using data to produce content and messages that decrease misinformation and rumours and increase polio vaccine demand as well as increase trust and credibility of the national polio eradication program. 

The Communications Specialist will create multimedia products and ensure video coverage of activities related to the PEI and facilitate research on the effectiveness of PEI PSA materials. This person will be responsible for all aspects of production of multimedia programs, including supervising the creation of public service announcements, video news stories, photography essays and social media products for local, regional and international use. They will develop and maintain key working relationships with media production companies, the media sector in Afghanistan, and with partner organizations used in advocacy products. They will assist or lead planning, scripting, editing and overseeing the production of complex communications campaigns (public information for a region, etc.). They will also play a role in shaping the Communications Strategy and ensuring that polio remains an important news story in the Afghan media. The role will require working closely with local reporters to create monthly messaging plans as well as following up with data collection on earned media.

As part of the Communication & Advocacy team, the Communication Specialist will coordinate with the Social Mobilization team and work with partner organizations to develop ways to implement campaign and to incorporate campaign messages and themes into all relevant events and products. He/she will help ensure that editorial focus of campaign messaging is integrated uses new digital media forms and opportunities as well as new methods, including linking with UNICEF digital platforms and tools. He/she will assist in planning / developing outreach activities with PEI partners and other civil society advocates. Create periodic status reports on multimedia strategy and outcomes. Make recommendations regarding planning needs. Evaluate results and impacts of communications activities. Conduct needs assessment trips to regions to review quality and applicability of material. Assist in the day to day operation of UNICEF polio communications efforts and of communications performed by EOC.

Key functions, accountabilities and related duties/tasks:

1. Manage the production of persuasive content that makes Afghans more receptive to vaccination 

A. Facilitate the production of locally relevant IEC materials by working with PEI partners in the regions:

  • In coordination with partners, the Communications & Advocacy lead and the C4D lead, regional polio officers and PEI partners, develop IEC materials that address knowledge gaps, including banners, leaflets, billboards, murals, etc.
  • Coordinate the testing of such materials with focus groups and local partners
  • Liaise with Monitoring and Evaluation to incorporate best practices into the production of new products
  • Attend regular meetings at EOC with Polio partners and strive to earn buy-in for new products.

B. Work closely with contractors to engage influencers and craft “paid” radio programming

  • Liaise regularly with WHO and UNICEF staff to identify messages and stories that dynamically tell the story of Polio to Afghan audiences.
  • Organize regular briefings and trainings throughout regions with Afghan media with whom UNICEF has contracts and agreements.
  • Collaborate on talking points, press releases and monthly communications matrix.

C. Take the lead in development and maintenance of the polio section’s social media strategy and outputs.

  • Finalize and implement a social media strategy.
  • Participate in development of scripts and shortlists for all new polio TV and radio ads, which will also be promoted on social media.
  • Ensure PSAs are in line with messaging and goals of PEI program.
  • Oversee hiring of talent who will feature in all PSAs, including with partners.
  • Ensure direction and recording of PSA material are creative and capable of speaking to key target groups including national audiences and caregivers in high risk regions.
  • Ensure implementation of the strategy by applying the best practices, techniques, technologies and approaches.
  • In consultation with Communications Specialist, propose program formats and innovations. Prepare standard operating procedures for social and digital media.
  • Ensure buy-in from EOC members.
  • Oversee focus group evaluations so that ad messages are as effective as possible and are capable of increasing knowledge and engaging caregivers in key high risk districts.
  • Provide guidance and supervision to general services and other junior staff of the unit. Oversee related expenditures and make sure that work has been completed as contracted. Provide other related duties as required.

D. Plan and monitor the multimedia work and deliverables in the context of the program’s Communication Action Plan and the PEI’s project commitments.

  • Create a social media calendar for roll out of multimedia products.
  • Supervise creation of all multimedia products, ensuring that deliverables are of high quality and on-message.
  • Devise an appropriate distribution system for national audiences and regional and international partners
  • Act as a focal point for multimedia production, monitoring and reporting on developments, responding to various inquires.

2. Produce UNICEF products for partners and donors to showcase the work of the PEI programme

A. Produce multimedia products for donors and partners that capture the complexity and accomplishments of the PEI program.

  • Collaborate with WHO to manage the production and dissemination of monthly snapshots, quarterly newsletters and annual reports.
  • Produce engaging feature stories, photo essays and videos for UNICEF, partner and donor websites and social media.
  • Collaborate with WHO, the Resource Mobilisation Manager and HQ to finalise and implement a donor relations strategy and content plan.
  • Organize and supervise missions to regions to create multimedia products that capture the work being done to eradicate polio in Afghanistan.
  • Script and edit (per suggestions of Communications Specialist and PEI partners) video and other multimedia outputs relating to work of PEI program which recognizes the contribution of donors.
  • Collect data for monthly infographics and for presentations to EOC meetings
  • Liaise with HQ and donors to produce material relevant for varied international audiences.

3. Contribute to PEI communications strategy and other tasks, as required

A. Contribute to the overall strategic direction of the work of the PEI, with appropriate strategic framing underpinned by a sustained innovation and grassroots research strategy that delivers the mandate of the section on the cutting edge of associated communication practices, techniques, channels, and approaches. 

  • Review proposed multimedia products with PEI communications working group and make amendments where appropriate
  • Conduct field missions to test new material with focus groups composed of PEI staff and balanced selections of local residents in order to improve quality of material.
  • Support UNICEF’s corporate communications division with relevant products.
  • Conduct multimedia training for staff, EOC and partners.

To qualify as an advocate for every child you will have…

  • An advanced university degree (Master’s or higher) or equivalent in communications, journalism, media studies, multimedia production
  • A minimum of eight years of relevant professional experience in the field of communications, journalism, multi-media production or marketing.
  • Proven expertise in the production of IEC materials (TV and radio ads, information leaflets, video storytelling), devising communications strategies and liaising with the media.  
  • Proven expertise in video editing, scripting. Proven expertise in managing vendors.
  • Familiarity in leading focus group discussions.
  • Proven expertise orchestrating focused, multi-pronged earned media campaigns.
  • Proven experience working on tight deadlines in multi-media production in Afghanistan would be an asset.
  • Experience with UNICEF would be an asset.
  • Developing country work experience and/or familiarity with emergency is considered an asset.
  • Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.

For every Child, you demonstrate…

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

The functional competencies for this role are:

  • Strong analytical and communication skills
  • Highly skilled visual design with a background in visual communication and strong skills in Adobe Creative Suiteto produce high quality multimedia products.
  • Highly developed communications skills. Background in health communication theories strongly desired.
  • Ability to adapt and innovate as new communications challenges emerge.
  • Technology awareness: fully conversant with rapidly evolving technologies and their application to public health information campaigns.  Strong background in social media including gray social media/web considered a plus.
  • Ability to write engagingly for TV and radio.
  • Demonstrated understanding of communications for behavioral change and using media as a tool for local development.
  • Familiarity with global health issues.
  • Committed to the goal of gender equality in the hiring of local contractors and support staff.
  • Ability to function in a collaborative team environment.
  • Ability to travel throughout Afghanistan.
  • Productive and efficient worker, highly motivated.
  • Excellent organizational skills and ability to prioritize tasks.
  • Strong initiative and is comfortable to pro-actively reach out to new and existing external partners.
  • Performance-oriented and focused on results.
  • Persistence and willingness to follow through; Strong interpersonal skills and flexibility.

View our competency framework at

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.


Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.

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  • Organization: UNICEF - United Nations Children’s Fund
  • Location: Kabul (Afghanistan)
  • Grade: P-4, International Professional - Internationally recruited position - Mid level
  • Occupational Groups:
    • Communication and Public Information
  • Closing Date: 2018-09-23

What does it mean?

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