Fundraising Coordinator for Programme and Marketing Services
Panama City (Panama)
Under the guidance of the Corporate Alliances Manager, and in close collaboration with the Philanthropy, Individual Giving and Children’s Rights and Business specialists in LACRO, the consultant will be responsible to develop communication materials supporting the fundraising efforts in the following channels: - High Value (Corporates, High Net Worth Individuals/HNWIs, Foundations) - Individual giving - Child Rights and Business
THE UNITED NATIONS CHILDREN’S FUND (UNICEF)
TERMS OF REFERENCE
INTERNATIONAL CONSULTANCY FOR Fundraising Coordinator for Programme and Marketing Services
Level of experience: Junior [ ] 1-3yrs Medium [ x ] 4-10yrs Senior [ ] more than 10yrs
Location: Regional Office for Latin America and the Caribbean [LACRO]
Language(s) required: English and Spanish fluency required. Portuguese, an asset.
Closing date for applying to this consultancy: 23 January 2019
Duration: 11.5 months
Estimated start date of this consultancy: 01-Feb-2019 Estimated end date: 31-Jan-2020
The private sector plays a crucial role in the ability of UNICEF to deliver results for children, both by raising vital revenue and by supporting advocacy and delivery of the child rights agenda. UNICEF defines the private sector as the general public, civil society, businesses, private foundations and other social groups that can individually or collectively contribute to positive changes in the lives of children.
Financial and non-financial contribution from the private sector (Individual, Corporates and Philanthropic partners) has consistently grown in Latin America and the Caribbean in the past few years, becoming the most important source of funding for UNICEF programmes in the region and helping to achieve results at scale for children.
To enhance UNICEF fundraising efforts in the Region, appropriate communication products will need to be developed to help donors and partners understanding the issues and the impact of their support on the lives of millions of children.
Under the guidance of the Corporate Alliances Manager, and in close collaboration with the Philanthropy, Individual Giving and Children’s Rights and Business specialists in LACRO, the consultant will be responsible to develop communication materials supporting the fundraising efforts in the following channels:
- High Value (Corporates, High Net Worth Individuals/HNWIs, Foundations)
- Individual giving
Child Rights and Business
EXPECTED RESULTS (measurable results):
The Consultant will be expected to:
Produce programmatic overviews aimed at High-Value channels (Corporate and foundations). PFP estimates to produce about 11 programmatic overviews in the following focus areas in 2019:
- Deinstitutionalization: Support actions to avoid children under 5 are send to institutions instead of prioritizing foster families. Scope: LAC (at least 5 countries)
- Corporal Punishment: support actions to eradicate corporal punishment (0 to 14 years old) as an appropriate discipline method both at formal education and at home. Scope: Caribbean countries since they still have corporal punishment as “accepted” discipline method at all levels and it is not forbidden by law
- Education - Early learning: Support the development of skills for parents and caregivers to stimulate learning on children 0 to 3 years old at home. It also considers promoting home schooling mechanisms. Support actions to expand preschool coverage for children 3 to 5 years old in the region (since it is not mandatory in whole the region yet).
- Education in migration contexts: (south-south) (not Central America to USA)
- Develop mechanisms to ensure countries have “equivalences” on formal education between country of origin, transit and country of destination; So that migrant children can continue their learning process without significant gaps.
- Address Xenophobia at schools in receiving / transit countries
- Develop and promote accelerating learning opportunities for children on the move, both on transit and at destination country / Adaptation of existing accelerating learning mechanisms.
- Innovative experiences for learning digital /non-digital
- Primary education (quality and completion rate)
- Eradication of Open Defecation (ODF): Support initiatives to stop open defecation practices (ODF) in the region. Still 18 million people are practicing it in LAC. Could be interesting to propose regional or sub regional projects considering specific communities but with a regional coverage (Central America for example)
- Establish a formal curriculum on emergency preparedness and response in the region: Promote the development of a formal curriculum (diploma/certificate) in LAC countries, to train people on skills to respond to emergencies. The deliverable of the project will be to count progressively on new cohorts of professionals in LAC countries, able to integrate/lead emergency operations in LAC. (Exist in WCARO)
- Violence prevention and C4D (as of Q2, 2019)
- ECD and C4D (as of Q2, 2019)
- Ending child marriage, particularly in countries that have prioritized the topic: Colombia, Dominican Republic, El Salvador, Guatemala, Mexico, (possible Belize and Paraguay)
- Interdisciplinary – Amazonia
Interdisciplinary – Climate Change: Need for structured information, specific requests and claims (coming from programmes) around climate change
Produce or amend guides to be used as Value Exchange products in Digital. Lead generation campaigns and telemarketing conversion with the purpose of recruiting pledge (regular monthly) donors.
- The guides should contain tips, recommendations, advices, explanations, situation/behaviour description useful for the target audience - most of the times parents - in order to face different situations (i.e. breastfeeding guide, good nutrition for children guide, road safety guides etc…).
- Those guides should be visually impactful, clear, easy to understand, supporter/user friendly, emotional, supporter-centric, engaging and appealing to read.
- The potential supporter will be asked to download the guide by leaving personal details such as email and phone number so that UNICEF can contact them just after that and convert them into donors. Therefore, the guides should be designed taking into consideration a double objective: firstly, being useful to the target audience to understand how to behave in different situations to ensure the best for children and adolescents; secondly, it is a pathway to donate so target audience should feel the added value of these guides and engage with UNICEF work.
- Together with each guide, the contractor has to produce 1 short emotional story, linked to its theme, to be used in the telemarketing script that should motivate potential donor to convert into pledge.
**The payment schedule is as follows: Payment shall be made against deliverables upon submission of monthly invoices specifying the number of working days spent on each deliverable. **
KEY QUALIFICATIONS, TECHNICAL BACKGROUND, AND EXPERIENCE REQUIRED:
- An advanced university degree in Public Relations, Marketing, Communications, Journalism or equivalent professional work experience. A first degree with commensurate work experience would also qualify an applicant for the consultancy.
- A minimum of five years working in the field of communications or marketing including experience with private sector companies on communications and public relations.
- Experience working in a UNICEF office and familiarity with the work of UNICEF National Committees would be an asset.
- Demonstrated proposal and consumer-friendly writing skills, boosting in each one of the reports UNICEF credibility
- Excellent inter-personal and networking skills (ability to build engagement and commitment)
- Proven track record of working to meet deadlines
- Ability to guide the work of a graphic designer to bring the full product to life
- Ability to use publisher or other software to quickly create specific investment cases for donors on demand is an asset
Oral & written fluency in English and Spanish required. Working knowledge of Portuguese would be considered an asset.
The Contractor will work under the guidance of the Corporate Alliances Manager, and in close collaboration with the Philanthropy, Individual Giving and Children’s Rights and Business specialists in LACRO
INDIVIDUAL CONTRACTOR’S WORKPLACE:
The hired individual contractor will work primarily from home office but will need to be present every week to meet with programmes and fundraising/CRB regional team in the Panama office. No commuting expenses reimbursement is foreseen. No business travel is foreseen either.
TRAVEL (IF APPLICABLE):
No business travel is foreseen.
While travel is not foreseen for this consultancy, any unexpected travel will be covered by UNICEF as per policy. Travel costs will be estimated and added to the contract once they are determined based on UNICEF Financial Rules and Regulations. unexpected
Please note, for travel to countries - it will be decided based on agreements with UNICEF and contractor/consultant. For agreed country visits, the contractor/consultant will be responsible in administering its own travel. UNICEF will reimburse travel related expenses based on actual costs or on the below criteria whichever is lower and upon presentation of receipts.
Any travel involved should be budgeted according to UN Travel Standards as a ceiling.
-Travel: http://www.un.org/ga/search/view_doc.asp?symbol=ST/AI/2013/3 Sect. 4, para. 4.2, numerals (d) and (e)
-Accommodation (Daily Subsistence Allowance, DSA): http://icsc.un.org/ (all countries and destinations can be found by navigating on the map)
Due to the mixed and on-going nature of deliverables, payment shall be made against deliverables upon submission of monthly invoices specifying the number of working days spent on each deliverable.
Candidates are requested to submit a financial proposal based on working days needed to produce the deliverables mentioned above. Please specify also the working days you need to produce above mentioned products according to the examples provided.
Application must include CV and Personal History Form - P11
Only application with a financial proposal on expected fees for each of the type of products:
- Programmatic Summaries (1-5 summaries, 6 and more)
Value exchange products
- Amends of existing: 1-5, 6-10, 11 and more
- Short guide production = Per guide and for 5 guides
- Medium guide production = Per guide and for 5 guides
Long guide production = Per guide and for 2 guides
Please note that UNICEF does not commit to buy any specific quantity of products. Production will be committed based on needs and budget availability.
Indicate Consulting Fee to undertake the terms of reference above. Fee must be an all-inclusive daily fee (based on an 8-hour working day and estimated 21.75 days per month. Applications submitted without a daily/monthly rate will not be considered.
UNICEF's policy is to pay for the performance of contractual services rendered or to effect payment upon the achievement of specific milestones described in the contract. UNICEF's policy is not to grant advance payments except in unusual situations where the potential contractor, whether an Individual consultant, private firm, NGO or a government or other entity, specifies in the bid that there are special circumstances warranting an advance payment. UNICEF will normally require a bank guarantee or other suitable security arrangement.
Payments will be made upon delivery and approval of deliverables by UNICEF. UNICEF reserves the right to withhold all or a portion of payment if performance is unsatisfactory, if outputs are incomplete, not delivered of for failure to meet deadlines.
Details of payments will be agreed in advance and individually between the consultant and UNICEF.
EVALUATION METHOD AND CRITERIA:
Consultants and/or Individual Contractors (CIC) will be evaluated based on a cumulative methodology, being the award of the contract made to the CIC whose offer has been evaluated and determined as:
- Responsive/compliant/acceptable, and;
- Having received the highest score out of a pre-determined set of weighted technical and financial criteria specific to the solicitation.
Only candidates obtaining a minimum of 50 points (of the total technical points) would be considered for the Financial Evaluation.
The technical proposal should include: cover letter referring to the required qualifications, sample of work, timeline to produce products (days), proposed methodology, and 3 contact references from previous work experience.
In addition, separately from the technical proposal (as in another document), a financial proposal detailing the total costs of the assignment (not including costs for travel yet) must be submitted
The total amount of points allocated for the economic component is 30. The maximum number of points will be allotted to the lowest price proposal and compared among those consultants which obtain the threshold points in the evaluation of the technical component. All other price proposals will receive points in inverse proportion to the lowest price; e.g:
Max. Score for Financial proposal * Price of lowest priced proposal
Score for price proposal X = ---------------------------------------------------------------------------
Price of proposal X
HOW TO APPLY
To apply, click on the Apply link found either at the beginning or at the end (see example below)
- Technical proposal: The technical proposal should include: cover letter referring to the required qualifications, sample of work, timeline to produce products (days), proposed methodology, and 3 contact references from previous work experience.
- Financial proposal
If any questions, they can be sent to email@example.com with the subject: Programme coordination and Marketing Services at least 3 working days before the deadline.
The deadline to receive applications 23 January 2019, 11.59 pm Panama time. The pre-selection of candidates will be done after closing date. Please note only selected candidates will be contacted.
UNICEF reserve the right to make additional assessment of the pre-selected candidates, if needed, based on the following competencies:
Important: In the selection of its consultants, UNICEF is committed to gender equality and diversity, without distinction as to race, sex, or religion, and without discrimination to people with disabilities.
- Organization: UNICEF - United Nations Children’s Fund
- Location: Panama City (Panama)
- Grade: Consultant - Contractors Agreement - Consultancy
- External Relations, Partnerships and Resource mobilization
- Communication and Public Information
- Project and Programme Management
- Managerial positions
- Sales and Marketing
- Closing Date: 2019-01-24