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  • Organization: UNICEF - United Nations Children’s Fund
  • Location: Geneva
  • Grade: P-2, International Professional - Internationally recruited position - Junior level
  • Occupational Groups:
    • External Relations, Partnerships and Resource mobilization
    • Public, Private Partnership
    • Information Technology and Computer Science
    • Design (digital, product, graphics or visual design)
  • Closing Date: 2019-02-18

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Temporary Appointment (364 days): Fundraising Officer (Digital), P2, Private Fundraising and Partnerships, Geneva, Switzerland

Geneva (Switzerland)

To enable UNICEF to deliver programmatic results for children, the organization needs to maximize income potential from the Private Sector. Latin America is a fast-growing region with high fundraising expectations. Unlocking the full potential of digital is key to realizing growth of Individuals fundraising in the region.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope.

To enable UNICEF to deliver programmatic results for children, the organization needs to maximize income potential from the Private Sector. Latin America is a fast-growing region with high fundraising expectations. Unlocking the full potential of digital is key to realizing growth of Individuals fundraising in the region.

How can you make a difference?

UNICEF seeks a Fundraising Officer (Digital) to work with the Private Fundraising and Partnerships (PFP) in Geneva to provide support to teams across UNICEF.

The main purpose of the job is to support markets with delivery of fundraising campaigns, with a specific focus on testing, analytics, and paid digital media in campaigns.

To achieve these results, the professional will support the digital teams from the markets to increase their digital fundraising activities and maximize results, providing additional capacity and capability. The incumbent will provide technical fundraising expertise, guidance on optimizing acquisition and testing to maximize revenue.


Analytics and Conversion Rate Optimization

  • Manage and implement digital analytics, attribution and A/B testing solutions as required, working with agencies where appropriate.
  • Support the Global Giving Platform to improve performance in conversion and journeys.
  • Collaborate with PFP teams, UNICEF offices and ICT for strategic projects such as the Digital Transformation Project and CRM Project.
  • Support UNICEF offices with digital analytics and CRO projects.


  • Support new innovative fundraising projects in National Committees and country offices with expert digital knowledge e.g. testing of machine learning.
  • Support digital tests working with key markets to pilot new techniques and roll out learnings globally.
  • Work closely with Division of Communications to ensure a streamlined and optimized experience for visitors from and social media properties to the platform.
  • Assist National Committees and country offices in acquiring and enhancing specific digital knowledge or providing technical support on implementation of digital fundraising campaigns.

Campaign support and implementation

  • Work with agencies and suppliers related to paid digital media, digital content, creative and user experience as well as technology implementation.
  • Collaborate with the Creative Team to manage digital campaigns (website content, SEM advertising and email communications, a/b testing) for global campaigns.
  • Be part of the implementation team on the roadmap for global digital technology solutions including the global online fundraising platform, email platform, analytics platform, etc.

Fundraising Consultancy

  • Provide specialist digital marketing and fundraising knowledge to PFP staff in Fundraising Services, Market Development (and wider).
  • Input into PFP's overall strategic planning with digital strategy and support this strategy with National Committees and country offices.
  • Provide specialist digital knowledge to UNICEF National Committees and country offices as required.
  • Support markets in maximizing offline opportunities through leveraging digital.


  • Support the development of investment plans, business cases and opportunities as required.
  • Lead UNICEF digital brand protection initiatives as necessary, particularly for SEM.
  • Advice on global investment allocation and support the development of investment applications, as well as the subsequent implementation and monitoring of these programs.
  • Support for emergency fundraising in addition to these duties, the incumbent will also provide support to markets in the event of a significant media-driven emergency.
  • Risk management the incumbent will remain sensitive to risk in the programs that he/she is supporting and escalate as necessary.
  • Work with external vendors in support of the above objectives.


  • Donation flows are optimized through testing.
  • Managing fundraising reporting through Google Analytics
  • Technical support to fundraising specialists.
  • Support provided in the implementation of digital workplans per market.
  • Best practices are identified and shared in between markets.
  • Lead acquisition and nurturing is boosted thanks to optimizing processes.
  • Integration is promoted throughout channels and departments.
  • Activities for income generation are launched into non-fundraising markets.
  • New payment methods and integrated payment hubs are analyzed with recommendations for implementation.
  • Relevant team members are trained and upskilled.
  • Digital webinars are created and offered to markets on a regular basis.
  • Digital agencies are researched and input provided into the hiring of agencies.


The estimated duration of the contract is 364 days, starting on the second quarter of 2019.


The position will depend on the PFP Digital Unit in Geneva, and will work under the supervision of the Head of Digital in Individual Giving.


Geneva, Switzerland.
The professional will be based in Geneva, with some travel and extended stays within the countries a possibility. In exceptional circumstances, we will consider basing the position in other countries upon agreement.

To qualify as an advocate for every child you will have


A University Degree in Marketing, Advertising, Digital Fundraising, or other relevant filed is required. Any other additional training in a related field is an asset.


At least two years of progressively responsible work experience in international digital campaigns, marketing and digital fundraising areas, with specific focus on areas such as digital acquisition, cultivation and retention of pledge donors, integrated media planning, and marketing communications and multi-channel campaign management. It would be an advantage if the person had gained the above experience in both agency and charity environments.

Technical areas:

Required: analytics and tracking, A/B testing, CRO, SEO, SEM, online paid media, web and donation forms development, UX.
Desirable: experience of Donor Perfect and Salesforce, coding, content management systems, search engine marketing, marketing automation tools and e-mail broadcasting tools.


Fluency in English is required. Other languages are desirable but not essential.

For every Child, you demonstrate…

UNICEF’s core values of Commitment, Diversity and Integrity.

Core Values

  • Commitment
  • Diversity and inclusion
  • Integrity

Core competencies

  • Drive for Results (II)
  • Communication (II)
  • Working with People (II)

Functional Competencies:

  • Analyzing (II)
  • Relating and Networking (I)
  • Persuading and Influencing (II)
  • Planning and Organizing (I)
  • Entrepreneurial Thinking (I)
  • Applying Technical Expertise (II)

View our competency framework at


Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.


We do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.

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