National Consultant to advocate for major campaigns using key messages; to influence target audiences to act in the best interest of children (for six months).

Looking for national consultant to advocate for major campaigns using key messages to influence target audiences to act in the best interest of children

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, www.unicef.org

Sudan, surrounded by the Central African Republic, Chad, Egypt, Ethiopia, Eritrea, Libya and South Sudan, positioned next to East, West, South and North Africa, is surrounded by complex conflicts in an unpredictable, volatile and rapidly evolving region. Sudan is by size the third biggest country in Africa, with a diverse population of around 42 million people. Sudan’s children make up half of the total population, and the past two decades have seen their lives significantly improve: fewer girls and boys are dying before their fifth birthday, primary school attendance is increasing, immunization coverage is high and the country remains polio free. Still, millions of children continue to suffer from protracted conflict in Darfur, the Kordofans, and Blue Nile, from seasonal natural disasters, malnutrition and disease outbreaks, and from under-investment in basic social services. More than three million of Sudan’s school aged children are not in the classroom. UNICEF has been in Sudan since 1952 and continues with a presence in 12 of Sudan’s 18 states.

How can you make a difference?

Basic objectives of consultancy

• Establish UNICEF as a credible source of information through different media outlets
• Advocate for major campaigns using key messages – to influence target audiences to act in the best interest of children
• Increase children and adolescent engagement through arts activities to advocate for Child Right Convention (CRC) 

Key Activities/Tasks

1. Establish UNICEF as a credible source of information 

• Collate facts, figures, statistics, studies and information for SUN initiative, ODF Campaign, Children on the move and End Violence in Schools into public advocacy materials
• Develop innovative approaches to produce advocacy materials 

• Media Relations 

2. Support the Cause Framework-advocacy, public advocacy initiatives

• Assist in the development of advocacy briefs for programme
• Assist in the development of content and advocacy strategy for programme campaigns such as SUN initiative, ODF Campaign, Children on the Move and End Violence in Schools 

• Training field offices on communication and advocacy tools

 3.  Support child participation and child rights through art- Sudan’s adolescents

• Develop innovative approaches through which adolescents and children can produce their own materials and share with UNICEF pages/platforms through art, film, poetry, short stories.
• Work directly with Filmmaking for Children Initiative 

Outputs/Deliverables

Establish UNICEF as a credible source of information

• Establish fact sheets Human Interest Stories, Press releases, media advisories infographics, graphic novels, short social media videos

• Establish media relations with journalists, radio and television both nationally and internationally to share key messages and advocacy content and provide them with training by informing them about the CRC related to the above-mentioned campaigns and gender equities.

   

Support the Cause Framework-advocacy, public advocacy initiatives

• Briefing notes, images, video. Web pages, key messages, success stories etc. that meet the country and global standards as set out in the Communication Toolkit.

• Establish communication platform to share human interest stories, photos from the field. Train field officers in basic in photo ethics, photo-taking skills and anatomy of human interest stories 

Support child participation and child rights through art- Sudan’s adolescents

• Media engagement and creative content – film festivals, workshops
• Create a fictional character that will represent and advocate for the CRC. Which will then be created into different media platform such as an animation, graphic novel or a children’s story.

To qualify as an advocate for every child you will have…

• Education: University degree, ideally in the field of communications / public relations / journalism
• Work experience: Minimum of 1-year relevant work experience [communication/ development / journalism / film].  Arabic and English writing skills.
• Dynamic communicator with strong presentation skills, good interpersonal skills, a team player with the ability to work cross-sections to achieve results. 
• Languages: Arabic / English

Computer skills; Word / excel / PowerPoint / knowledge in graphic design, web design an asset.

For every Child, you demonstrate…

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

The competencies required for this post are….

View our competency framework at

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.