Consultancy: Communications - Content Marketing Officer, Office of Innovation, New York, USA, 11.5 months
New York City (United States of America)
The Office of Innovation is seeking an experienced communications professional who wants to work with a dynamic team in a global context and tell a story of global change. In particular, you will be responsible for managing communications projects (with a focus on story development and packaging) for some of Innovation’s most high profile work areas and partners. Duty Station: New York Duration: 11.5 months
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, innovate....
UNICEF has a 70-year history of innovating for children. We believe that new approaches, partnerships and technologies that support realizing children’s rights are critical to improving their lives. The Office of Innovation is a creative, interactive, and agile team in UNICEF. We sit at a unique intersection, where an organization that works on huge global issues meets the startup thinking, the technology, and the partners that turn this energy into scalable solutions.
UNICEF's Office of Innovation creates opportunities for the world's children by focusing on where new markets can meet their vital needs. We do this by:
- Connecting youth communities (or more broadly -- anyone disconnected or under-served) to decision-makers, and to each other, to deliver informed, relevant and sustained programmes that build better, stronger futures for children.
- Provoking change for children through an entrepreneurial approach -- in a traditionally risk-averse field -- to harness rapidly moving innovations and apply them to serve the needs of all children.
- Creating new models of partnership that leverage core business values across the public, private and academic sectors in order to deliver fast, and lasting results for children.
The Office of Innovation specifically looks to form partnerships around frontier technologies (like drones and UAVs, blockchain, 21st century skills, urban technologies, new banking tools, wearables and sensors, or 3D-Printing) that exist at the intersection of $100 billion business markets and 1 billion person needs – and to identify how they can grow and scale profitably and inclusively.
We're an interdisciplinary team around the world tasked with identifying, prototyping, and scaling new technologies and practices. With our partners, we focus on convening and collaborating on new and different solutions, low- and high-tech, by:
- Looking at the 2-5 year horizon to evaluate emerging and trending technologies and to see how UNICEF can work with the private sector on doing better business while improving essential services for children;
- Investing in early stage solutions that show great potential to positively impact children in the 0-2 year future including the Venture Fund that invests in open source technology solutions from start-ups based in UNICEF’s programme countries;
- Identifying proven solutions that can be implemented at national scale in multiple countries – taking the ideas that help thousands in one country, bringing them to dozens of countries across multiple sectors, and impacting the lives of millions of children.
How can you make a difference?
We are seeking an experienced communications professional who wants to work with a dynamic team in a global context and tell a story of global change. In particular, you will be responsible for managing communications projects (with a focus on story development and packaging) for some of Innovation’s most high profile work areas and partners. Some of your duties will include:
- External: You will help raise the profile of UNICEF Ventures’ 2019 priority work areas by highlighting key stories emerging from these projects and related partnerships. You will develop content and communications strategies that support the success of these relationships -- and raise awareness of the technologies and applications they explore -- through digital and media channels.
Coordination: You will ensure that departments within UNICEF, including the Division of Communications, UNICEF National Committees, and the wider Office of Innovation alongside our partners, have the appropriate key messages and resources to communicate about these priority projects effectively. You will help them distill complex ideas and approaches into easy to understand stories and related content for internal and external audiences.
ABOUT THE PRIORITY WORK AREAS
- Drones: UNICEF Ventures and partners are exploring and assessing the industry capabilities, dynamics and economic viability of using drones to reach previously unreachable populations. UNICEF’s drones programme aims to better understand these opportunities, address key considerations in the use of drones, and craft a practical way forward for UNICEF to globally leverage this technology to protect and advance the rights of children.
- Blockchain: UNICEF Ventures is exploring blockchain technologies with the potential to impact children. The team sees blockchain technology as having benefits in 3 main ways: 1) new ways of donating money; 2) creating better transparency in internal processes; and 3) leveraging tokenisation to reduce friction in transactions, as well as create new opportunities.
- Project Connect: UNICEF Ventures is building a tool using high-resolution satellite imagery and applying Deep Learning techniques to map every school in the world. The data generated and visualized through an online platform will help identify where the gaps and information needs are, serve as evidence when advocating for connectivity and help national governments optimize their education systems. It will also allow us to measure vulnerabilities and improve our emergency response and resilience against natural disasters and crisis.
Main responsibilities will be:
The candidate must be a strategic thinker who understands the range of communications tools and channels available to the Office of Innovation, and how best to reach key audiences. The candidate will be the primary coordinator for UNICEF Ventures content development, packaging and promotion for the priority projects outlined. In addition, the role requires someone with strong awareness of digital and news outlets (traditional and tech media); the ability to work with a range of partners; and working knowledge of both UNICEF and the technology sector’s communications environments.
Coordination and management of content development and delivery for UNICEF Ventures priority work areas, including key objectives:
- Increase awareness and understanding of how UNICEF innovates for children – to strengthen support (including partnerships) for UNICEF’s innovation work and impact.
- Tell the story of how innovative partnerships support UNICEF’s goals, and serve as a core strategy for reaching the world’s most marginalized children and improving their lives.
And key results:
- Delivering our messages through tech and mainstream media (news, digital and social), demonstrating that UNICEF is a global leader in using technology to deliver results for children.
- Improving UNICEF’s standing as a go-to partner in high-growth, high-impact areas of the technology industry.
- Strategic advice to senior management on communications opportunities and key messages.
- Creating opportunities for relevant stories and projects to feature in campaigns, events and channels managed by priority partners (internal to UNICEF and external).
- Lead content development and workflow management for UNICEF Ventures priority work areas (this can include: story ideas and drafting; interviewing colleagues around the world about their experiences with priority projects and technologies; packaging content for digital and social channels; suggesting external media angles and channels for promotion; working with partners to tell stories of collaboration and impact.)
- Provide overall communications support, expertise, and advice to people, and projects across the UNICEF Ventures team and externally with our partners.
- Develop assets to support implementation of Communications plans.
- Work closely with the our team’s Communications Lead, Digital and Social Media Strategist, UNICEF’s Division of Communications and UNICEF National Committees to manage and maximize activity on UNICEF owned channels.
To qualify as an advocate for every child, you will have…
- A university degree (Bachelor’s or higher) in a relevant field (Communication, Journalism, Public Relations or related areas)
- At least 2 years of professional experience in a relevant field.
- A strong track record of developing and delivering content marketing plans and assets
- Experience working with digital and social media, preferably with a tech/innovation perspective
- Solid understanding of the role technology plays in the development and humanitarian sectors, as well as the UN system
- Good understanding of the media landscape and the multiple ways we can engage content and media partners
- Ability to see the big picture and connect multiple story threads into one greater narrative
- Capacity to prioritize and manage a diverse range of partners, projects and activities
- Great interpersonal skills and the ability to unite fragmented, and occasionally opposing, teams and ideas
- Project management skills including task prioritization, workflow coordination, and results-driven strategies
- Demonstrated strong writing skills
- Strong experience developing content for traditional and new media (and a range of publications and outlets, especially in the tech and development sectors)
- Adept at turning complex projects and concepts into easy-to-understand, accessible and topical stories (with related multimedia content)
- Understanding of UNICEF Innovation operating environment and priority partners
- Good management skills and the ability to deliver against multiple priorities and deadlines
- Knowledge of UNICEF Ventures key messaging and focus areas
- Ability to work with a diverse team in a rapidly-changing work environment and adapt to unforeseen changes
- Excellent written and verbal communication skills
- Experience working in the social impact space
- Ability to quickly create reports/presentations in standard office software (Microsoft Office suite, Google docs, Keynote, etc)
- Fluency in English. Competence in another UN language (Arabic, Chinese, French, Russian, Spanish) preferred.
Payment details and further considerations
- Monthly payment, based on monthly tasks and progress reports, approved upon monthly review with supervisor.
- Consultant is responsible for his/her own health insurance
- Consultant is eligible for standard DSA for all work-related travel
Applications must include:
- Cover letter
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Duty Station: New York
Duration: 11.5 months