Communication Specialist (Supporter Content), P-3, PFP, Geneva, Switzerland, Post # 70043
Under the overall supervision of the Communication Manager (Supporter Content), the purpose of this role is to work closely with the Individual Giving Content team, Cause Campaign teams, Division of Communication (DOC) in New York Headquarters, and relevant PFP units to coordinate with UNICEF offices to plan, produce, repurpose, and monitor compelling content that will engage UNICEF supporters in private sector markets on digital and traditional media platforms. In the Supporter Content team, the role will work with agencies and freelancers to ensure that the content strengthens trust in UNICEF’s brand and shows the impact of UNICEF’s work.
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
UNICEF’s Division of Private Fundraising and Partnerships (PFP) has ambitious goals to deliver on income, influence and brand recognition. A key driver of increased income is a strong brand and a key strategy to deliver that is through engaging content, to both build the brand and engender support.
The Supporter Content team within PFP’s Communication and Marketing Section aims to produce engaging content that contributes to achieving the goals set out in PFP’s new strategic plan – the Private Sector IMPACT Plan 2018 to 2021 -- aiming to deliver on income, influence and brand recognition for the organization.
For every child, Hope
Under the overall supervision of the Communication Manager (Supporter Content), the purpose of this role is to work closely with the Individual Giving Content team, Cause Campaign teams, Division of Communication (DOC) in New York Headquarters, and relevant PFP units to coordinate with UNICEF offices to plan, produce, repurpose, and monitor compelling content that will engage UNICEF supporters in private sector markets on digital and traditional media platforms.
In the Supporter Content team, the role will work with agencies and freelancers to ensure that the content strengthens trust in UNICEF’s brand and shows the impact of UNICEF’s work.
How can you make a difference?
1.Communication Materials (Supporter Content):
Conceptualize, plan, produce, and repurpose compelling content that will engage private sector audiences including individual and business supporters and garner new supporters. By working with agencies, freelancers and inhouse resources, ensure that the content is aligned with the goals set out in PFP’s IMPACT plan, UNICEF’s global and cause campaigns, emergencies, and evergreen stories about UNICEF’s work and the impact on the lives of children.
Work with agencies, freelancers, and in house resources in the conceptualizing, briefing and often lead content gathering missions to UNICEF country offices to show UNICEF’s impact and produce content that will resonate in private sector markets and garner support.
Work closely with the Individual Giving Content team on strategic content projects to engage supporters in multiple ways.
Work closely with the inhouse multimedia specialist to script, repurpose and edit new content to create regular multimedia packages based on news cycles, trends.
Write and edit human interest stories, social media material as applicable.
Ensure all qualitative aspects of audio visual, print, digital material production produced by the team meet UNICEF technical, ethical, and brand guidelines and are suited for digital and traditional media channels
Where necessary can film, edit and take photographs in the field of good quality and that can be used on private sector channels.
2. Trends Analysis:
Regularly monitor trends in content production in digital and traditional media and incorporate these into the team’s content strategy and production.
Follow content production trends and advise the communication manager of new ways of story-telling and multimedia production.
Contribute to the content working group activities.
Assist in testing of content and analysis thereof.
3. Monitoring and Evaluation:
Assist in ensuring baselines against which the achievement of team’s content production is regularly evaluated, and that analysis is undertaken to continuously improve the effectiveness of the team’s strategy, approach and activities and reports are prepared and shared on a timely basis.
Provide technical support to ensure that a set of communication performance indicators is identified and adjusted as necessary, and these communication indicators are incorporated in the team’s strategy.
Assist in conducting timely and accurate monitoring and evaluation activities to ensure the team’s objectives are met and the strategy is effective.
4. Capacity Building and Support
Assist national committees and other private sector fundraising country offices with aspects of content support, and opportunities are identified and addressed for building capacity among country teams and other relevant partners.
Support content and activities through knowledge management, information exchange, develop training and orientation material, and conduct regular training sessions, webinars and onsite training.
Assist the communication manager with the development and updating of content production tools and/or strategies.
Contribute and complete tasks necessary to achieve the targets in the team’s work plan and strategy as assigned.
To qualify as a champion for every child you will have…
- An advanced university degree in one of the following fields is required: Communication, Journalism, Public Relations or another relevant technical field.
- *A first level university degree in a relevant field combined with 7 years of demonstrated professional experience may be accepted in lieu of the advanced university degree.
- A minimum of five years of progressively responsible and relevant professional work experience, preferably in communication, print, broadcast, and/or new media is required.
- Work experience at the international level is desirable.
- Fluency in English is required. Knowledge of another official UN language (Arab, Chinese, French, Russia, Spanish) is considered as an asset.
For every Child, you demonstrate…
UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.
The competencies required for this post are….
- Communication (III)
- Working with People (II)
- Drive for Results (III)
- Formulating Strategies and Concepts (II)
- Analyzing (II)
- Relating and Networking (II)
- Persuading and Influencing (III)
- Applying Technical Expertise (II)
- Entrepreneurial Thinking (II)
- Creating and Innovating (II)
View our competency framework at
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.