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  • Organization: UNICEF - United Nations Children’s Fund
  • Location: Bangkok
  • Grade: Consultant - Contractors Agreement - Consultancy
  • Occupational Groups:
    • Children's rights (health and protection)
  • Closing Date: 2019-08-08

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Consultancy – Celebrity Engagement, UNICEF Thailand, Bangkok

Bangkok (Thailand)

The Communication Section, UNICEF Thailand Country Office (TCO) is seeking an individual consultant to provide technical support to the communication section’s celebrity engagement effort working closely with celebrity engagement and advocacy team and UNICEF Thailand as a whole, on key activities in the implementation of the celebrity engagement plan, particularly on engaging and managing relations with non-Friend of UNICEF celebrity supporters, the implementation of celebrity engagement journey, the FRIEND OF UNICEF profile development and support in networking activities. The assignment would also include data gathering, research and information support for celebrity engagement strategy development and update.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfil their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

 

For every child, a better future

UNICEF Thailand Country Office (TCO) works to ensure the rights of all children in Thailand.  This means the rights of every child living in this country, irrespective of their nationality, gender, religion or ethnicity, to:

  • survival – to basic healthcare, peace and security;
  • development – to a good education, a loving home and adequate nutrition;
  • protection – from abuse, neglect, trafficking, child labour and other forms of exploitation; and
  • participation – to express opinions, be listened to and take part in making any decisions that affect them

 

Background:

UNICEF – the United Nations Children’s Fund – was established in 1946 to provide life-saving support to the world’s most vulnerable children. More than 70 years since its establishment, UNICEF still works with a wide range of partners to promote the rights of children, through programme delivery and advocacy, across the world. UNICEF works with partners to provide health services, nutrition, water and sanitation, education, protection, and empowerment, for the youngest citizens of the world as guaranteed and enshrined in the Convention on the Rights of the Child.

UNICEF began its work in Thailand in 1948. Over the past seven decades, the well-being of children in Thailand has significantly improved. Yet, disparities have also increased drastically, spurring new challenges for children. As the conditions have changed, UNICEF’s work has changed. Our activities have expanded to also include the importance of early childhood development, adolescent health and participation, quality education and the protection of every child.

As UNICEF Thailand continues its effort to mobilise support for advocacy and fundraising purposes, the celebrity engagement portfolio serves as a key piece in achieving the desirable results including amplifying the messages, drawing media and public attention to child rights issues, and driving audiences to take action in support of children. As such, the celebrity engagement piece has become increasingly and rapidly crucial to the work of TCO with the scope of responsibilities and activities expanding much more than what has been initially envisioned when the function first set up.

A number of planned big-ticket campaigns and communication and fundraising activities are planned for 2019/2020 aiming to engage large number of celebrities- both existing partners and new relationships. In addition, the implementation of celebrity engagement journey for selected high-profile celebrities planned to be taken place this year would require high availability and additional capacity to handle both content design, logistical arrangement and internal and external coordination. Last but not least, all of the engaged and to be engaged celebrities would require substantial work on building and managing relations to ensure long-term and productive professional relations that play a key role in future cooperation and commitment from the celebrities.

 

How can you make a difference?

The Communication Section, UNICEF Thailand Country Office (TCO) is seeking an individual consultant to provide technical support to the communication section’s celebrity engagement effort working closely with celebrity engagement and advocacy team and UNICEF Thailand as a whole, on key activities in the implementation of the celebrity engagement plan, particularly on engaging and managing relations with non-Friend of UNICEF celebrity supporters, the implementation of celebrity engagement journey, the FRIEND OF UNICEF profile development and support in networking activities.  The assignment would also include data gathering, research and information support for celebrity engagement strategy development and update.

 

Work Assignment:

Under the overall supervision and guidance of the Chief of Communication, and direct supervision of the Communication Officer (Advocacy), the consultant will work closely with brand and Celebrity Engagement Communication Associate, and other sections including programme sections, fundraising, and supporter engagement as well as senior management.  The consultant is expected to fulfill the following:

 

A. To take the responsibilities in engaging non-Friend of UNICEF celebrity supporters and to provide support on overall celebrity engagement effort.

  1. Coordinate with and secure cooperation from non-Friend of UNICEF celebrity supporters.
  2. Manage relations and provide professional recommendations on the approach to work with celebrities while accommodating the targets of campaigns and activities.
  3. Organize various celebrity engagement activities including field visit and other content production and engagement through social media.
  4. Ensure effective post-campaign/activity appreciation and recognition as part of relationship management with celebrities, their managers and/or affiliations.
  5. Contribute and support in producing briefing, necessary content for celebrities.
  6. Responsible for data gathering, research and information support for strategy and engagement planning as well as progress update of UNICEF’s activities for the engaged celebrities.

 

B.  To assist celebrity profile development

  • Provide strong support in the implementation phase of profile development for the Friends of UNICEF.
  • Contribute to the design and the actual implementation of celebrity engagement journey for prospective celebrity partners.

 

C. Support to celebrity engagement plan execution for flagship initiatives:

  • Develop celebrity engagement plan for specific projects and initiatives/campaigns as agreed with the supervisor, including projects such as the Blue Carpet Show for UNICEF, a live TV programme and its promotion campaign, among other upcoming key projects.
  • Implement the plan for the campaign/initiative, in coordination with other communication colleagues and supervisor.

 

D. Other assignments:

  • Manage relations with media outlet partners including ensuring appreciation and recognition of the media outlet partners as part of relationship management.

*Friends of UNICEF (FOU) are high-profile individuals who represent UNICEF and are committed on non-financial basis to UNICEF’s work.

 

End Product:

The following outputs are listed below but may change subject to the evolving situations and needs.

  • Work plan for non-Friend of UNICEF celebrity supporter engagement.
  • Record of engagement activities and support given by celebrity supporters
    • Summary of celebrity engagement implementation for the Blue Carpet Show, and other key campaigns/projects per agreed work plan.
  • Record of pre-campaign/activity briefing prepared for celebrity supporters.
  • Record of post-campaign/ activity summary for celebrity supporters.
  • Evidence of recognition prepared for all celebrity supporters and media partners.
  • Summary of implementation activities for Friend of UNICEF profile development per agreed.
  • Work plan for prospective celebrity engagement journey and report of the implementation according to agreed communication plan.

 

Estimated Duration of Contract:  11.5 months during 1 September 2019 – 15 August 2020

 

Official Travel: The consultant will work at UNICEF Thailand Country Office, Bangkok.  The consultant may be required to travel to perform the assigned tasks in discussion and agreement with supervisor during the assignment.                                                                                                                                               

 

Qualifications or Specialized Knowledge/Experience Required:

  • Graduate university degree (bachelor’s or higher) in areas related to marketing, communications, public relations and related field.
  • Proven experience of at least 3 years in successfully handle celebrity management, public relations targeting high-profile clients, project management and/or elite clients dedicated service.
  • Thai national with good command of spoken and written English.
  • Possess in-depth understanding on working with celebrities with contextual insight.
  • Excellent project management and coordination skills.
  • Strong creativity and analytical skill.
  • Solid Background in celebrity/artist relationship development and management is highly desirable.
  • Outstanding negotiation and people skills.
  • Experience working in non-profit setting or project is a plus.
  • Team player, problem-solving, attentive and self-motivated with can-do attitude.

 

Interested candidates are requested to submit CV or P-11, full contact information of minimum 2 references, availability, and proposed monthly professional fee in THB by 8 August 2019.

Download File FORM P11.doc

 

For every Child, you demonstrate…

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

View our competency framework at

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

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UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.

We do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.
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