1)Plans and facilitates strategy advocacy and programme communications in support of the UNPDF
Provides substantive support to RC and UNCT in designing, implementing and monitoring the UN joint advocacy and communication strategy, promoting the UNPDF as the primary instrument for the planning and implementation of UN development activities in the country, in support of the implementation of the 2030 Agenda for Sustainable Development;
Researches, analyzes and presents inputs to the RC and UNCT on strategic advocacy and programme communications for the 2030 Agenda and to boost impact of programmatic objectives under the UNPDF;
Plans and facilitates the promotion of advocacy and communications as a tool for a participatory approach to UNPDF implementation and monitoring, reflecting the views and priorities of people, including those left farthest behind;
Monitors and analyzes the media in the areas related to the UN’s mandates and programmes in the country, as well as other issues relevant to the UN brand and positioning;
Provides substantive support to the RC and UNCT on public messaging and media outreach, and assists in managing reputational risks or crises around sensitive issues;
Identifies and assesses potential issues, concerns and risks related to communications and advocacy, and suggests corrective actions to the RC and UNCT, Programme Management Team (PMT) and Results Groups;
Plans and facilitates the work of the UN Communications Group (UNCG) throughout the stages of the UNPDF cycle;
In collaboration with the UNCG and the PMT, and in coordination with the RCO colleagues responsible for data management and results reporting, prepares the annual communication plan to publicize and communicate results with a focus on the UN’s development impact;
Assists the RC and UNCT in projecting UN’s image effectively and accurately as well as promoting transparency and accountability;
Provides substantive support to ensure that communication performance indicators are identified, incorporated, monitored and reported on throughout the UNPDF cycle.
2)Contributes to partnership building and media relations
Plans and facilitates the engagement of key traditional and non-traditional partners, including government, civil society, private sector, development partners and others new as well as traditional actors on the collective 2030 Agenda and the related role and impact of the UN’s work in country;
Provides substantive support to the RC and UNCT in significantly expanding public outreach on the 2030 Agenda and the UN’s role and impact in country;
Plans and facilitates public engagement on the UN’s role and work in country, including through programme visits showcasing the UN’s development impact;
Undertakes regular liaison with other partners for content development, information exchange, collaborative communication efforts, and innovative communication and advocacy tools;
Compiles and analyzes communication experiences and shares findings with country, regional and HQ communication colleagues so that best practices benefit UN’s communication work;
Develops and maintains close working relationships with the media, including editors and journalists in key national and international news outlets; develops, maintains and updates media relations contact list/database;
Prepares official briefing materials, talking points, speeches, statements, op-eds and presentations as necessary.
3)Plans and facilitates digital communications
Develops and maintains digital external platforms such as the UN country team website as well as UN social media presence (Facebook, Twitter account etc.);
Plans and facilitates the development and implementation of a digital content strategy and contributes to the development of key communication products (e.g. human-interest stories, photography, video, animations, etc.).
Conducts exercises exploring the applicability of new and emerging tools and techniques to digital communications and advocacy activities to reach a wider, younger audience.
4)Provides substantive support for publications and branding management
Provides substantive support to the RC and UNCT on joint UN publications ensuring high quality standards and the correct application of the UN branding guidelines and the UN publishing standards;
Prepares inputs for the RC and UNCT on the use of the UN joint brand at country level across UN content and products, both offline and online.
Plans and organizes launch events for joint UN publications, coordinating with author entities in the UN country team and relevant local partners, including host country authorities, media representatives, members of academia, etc. to ensure high visibility and impact.