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Associate Director, Digital Marketing

New York City (United States of America)

  • Organization: IRC - International Rescue Committee
  • Location: New York City (United States of America)
  • Grade: Senior Executive - Internationally recruited position - Senior Executive level
  • Occupational Groups:
    • Communication and Public Information
    • Managerial positions
    • Information Technology and Computer Science
    • Design (digital, product, graphics or visual design)
    • Sales and Marketing
    • Sustainable Business Development
    • Marketing (Digital, Advertisement, Brand, Promotion)
  • Closing Date:

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Requisition ID: req8058

Job Title: Associate Director, Digital Marketing

Sector: Marketing

Employment Category: Regular

Employment Type: Full-Time

Open to Expatriates: No

Location: New York, NY HQ USA

Job Description

IRC's Global Partnerships & Philanthropy (GPP) department is responsible for the global delivery of the International Rescue Committee’s financial resources and plays an important strategic role in the creation of its brand, awareness and support for its advocacy goals. The IRC's strategy centers on its ambition to continue to improve the scale and effectiveness of IRC programs worldwide with evidence of what works best to impact people’s lives in conflict and fragile settings. GPP comprises colleagues and teams delivering government funding, marketing, account management, leadership gifts, board liaison, and corporate & foundation partnerships to support this work. Primarily these colleagues are located in the USA – but IRC plans to significantly expand its global Revenue footprint in the coming years.

The purpose of the IRC’s Direct Marketing USA unit within the Marketing Department is to help the IRC maximize revenue from individuals who have demonstrated an interest in supporting our mission. Our focus is to engage, cultivate, retain and upgrade individuals whose highest contribution is under $10,000 in order to build a solid base of committed supporters around the world. Whether they make donations, subscribe to our email list, sign a petition or join our community through any other marketing activity, our aim is to give all our supporters a unique, thoughtful and enjoyable experience with the IRC so that they stay with us for the long term.

The Associate Director of Digital Marketing is an exceptional opportunity for an experienced individual to successfully deploy both the science and art of nonprofit fundraising and marketing across mass-market online and digital channels. S/he will be responsible for the development and execution of a comprehensive, digital channel strategy to assure the continued growth of revenue through acquisition, retention, cultivation and upgrading of donors through emails, online advertising, peer-to-peer fundraising and Do-It-Yourself (DIY) fundraising. S/he also will showcase excellence in and commitment to a collaborative, integrated approach to maximize department-wide fundraising, marketing, and advertising efforts.

Reporting to the Senior Director, Direct Marketing USA, the Associate Director of Digital Marketing will manage a team of four, overseeing email, digital advertising and peer-to-peer/DIY fundraising, as well as key consultants and vendors. S/he will also work closely with all Marketing units as well as colleagues in GPP and Communications to achieve revenue and other organizational goals and proper tracking and reporting of digital campaigns.

Major Responsibilities:

  • Collaborate with the Sr. Director to formulate strategic plans and budgets and develop short- and long-term plans for Digital Marketing to ensure that they reflect the broader objectives of the Marketing Department as well as the overarching strategic plan for IRC.
  • Oversee DMUSA’s Digital Marketing program including online acquisition, renewal, reinstatement, retention and upgrading efforts with an emphasis on monthly giving and mid-level gifts but also including lead generation, rescue gifts, cash and emergency donation campaigns.
  • Oversee the management and evaluation of the Digital Marketing team assuring a high level of performance and effective coordination.
  • Oversee online acquisition, renewal, reinstatement, retention and upgrading efforts with an emphasis on monthly giving and mid-level gifts ($500-$10K).
  • Ensure that messaging is consistent in tone, quality and appearance and on brand.
  • Manage the internal copy and creative review process assuring timely input from all necessary internal IRC stakeholders.
  • Continually monitor and evaluate the effectiveness of Digital Marketing initiatives in generating desired level of performance from targeted donor populations.
  • Create and deploy robust testing, segmentation, and optimization to maximize performance.
  • Manage relationships with consultants and vendors, making certain that our programs receive excellent service and attention. Work with General Counsel’s office in reviewing and approving contracts.
  • Coordinate messaging and communication schedules with direct mail efforts to ensure consistency across both channels to donors.
  • Drive IRCs digital sustainer (regular donor) acquisition and retention programs.

Qualifications

Job Qualifications: Education:

Minimum: Bachelor’s Degree

Work: Minimum: 5-8 years’ nonprofit fundraising, digital marketing, and analytics experience.

Demonstrated Skills and Competencies:

Minimum: Experience with direct response fundraising and digital marketing platforms and models (email, SEM/SEO, mobile, social, re-targeting, automated marketing) and data driven marketing, testing, and optimization techniques. Strong interpersonal, supervisory, and communications skills, and the ability to collaborate effectively in a cross-channel environment. Demonstrated ability to effectively coordinate and execute complex projects in a fast-paced environment.

Preferred: Salesforce, ECRM, Silverpop, experience in sustainers (regular donor) programs

Licenses or Certifications: None

Language Skills: English essential, Spanish in addition would be an advantage

#LI-GR1



 

We do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.
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