Local Consultancy - Design of a Media and Public Relation Campaign on Road Safety for Children

The purpose of the consultancy is to develop a road safety awareness media and public relations campaign to raise public awareness about the X Marks the Spot project, educate children and the general public on good road safety practices and influence decision-making on road safety policy, specifically to advocate for Jamaica’s signing of the UN’s Road Safety Conventions.

Location of Consultancy:  Kingston, Jamaica

Duration:  9 Months

Anticipated Start Date:   July  2020

Anticipated End Date:     April 2021

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

How can you make a difference?

 TOR_Media and Public Relations Campaign on Road Safety.pdf

The Consultant will complete the following tasks:-

KEY ASSIGNMENTS

• Develop a creative media campaign concept;
• Develop specific campaign communication objectives and key messages for primary and secondary target audiences;
• Produce a range of print and digital media assets to be used in the media campaign and related PR strategy to be placed/shared on traditional and social media; 
• Develop a proposal for optimal media placement of campaign assets, including free-to-air placement and negotiated costs for paid placement in traditional media, as well as scheduling of media interviews and engagement in media activities for PR purposes;
• Outline tools and indicators to measure the effectiveness of the implementation of the campaign against agreed communication objectives.

To qualify as an advocate for every child you will have:-

EDUCATION 

• Bachelor’s degree in communication/marketing/public relations or related fields.

 KNOWLEDGE, SKILLS AND EXPERIENCE:

• Minimum eight (8) progressive years of experience and proven capacities in communication/marketing/public relations or related fields.
• Demonstrable experience in production of high-quality video, print and photo assets considered a strong asset.
• Demonstrable experience in designing campaigns to advocate on development issues through private or public sector considered a strong asset.
• Ability to effectively manage significant projects, producing agreed deliverables within specified deadlines.
• Excellent written, oral and inter-personal communication skills.

For every Child, you demonstrate…

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

CONDITIONS OF SERVICE:

Before commencing work, a consultant or individual contractor shall submit a statement of good health and take full responsibility for the accuracy of that statement, including confirmation that he or she has been informed of the inoculations required for the country or countries to which travel is authorized. Consultants and individual contractors shall assume all costs that may occur in relation to the statement of good health.

Consultants and individual contractors are required to certify that they are covered by medical/health insurance.

RECOURSE:

UNICEF reserves the right to withhold all or a portion of payment if performance is unsatisfactory, if work/outputs is incomplete, not delivered or for failure to meet deadlines and completion of all mandatory trainings. Performance indicators against which the satisfactory conclusion of this contract will be assessed include: timeliness/quality of submission and responsiveness to UNICEF and counterpart feedback.

PROPERTY RIGHTS:

UNICEF shall hold all property rights, such as copyright, patents and registered trademarks, on matter directly related to, or derived from, the work carried out through this contract with UNICEF.

TRAININGS:

Consultants and Individual contractors, even those working from home, must complete the following online courses prior to signature of contract.  All certificates should be presented as part of the contract.

• Ethics and Integrity at UNICEF https://agora.unicef.org/course/info.php?id=1289 
• Prevention of Sexual Harassment and Abuse of Authority https://agora.unicef.org/course/info.php?id=114
• Sexual Exploitation Abuse (PSEA) https://agora.unicef.org/course/info.php?id=7380 

Consultants and Individual Contractors must complete the following course before commencement of any travel on behalf of UNICEF. 

• BSAFE Security Training https://agora.unicef.org/course/info.php?id=17891      

Any consultant or individual contractor who is issued a UNICEF email address must complete the following courses no later than 30 days after signature of contract. 

• UN Human Rights and Responsibilities https://agora.unicef.org/course/info.php?id=2128 
• UNICEF Information Security Awareness Course https://agora.unicef.org/course/info.php?id=12037 
• Fraud Awareness https://agora.unicef.org/course/info.php?id=18439

HOW TO APPLY:

To apply, click on the Apply link found either at the beginning or at the end. The application package should include the following:

1.  A cover letter and detailed curriculum vitae including three (3) relevant references 

2.  A technical proposal, including:                                                                                                                                                               i.   Professional portfolio, including work samples and list of references.

             ii.  Composition of the team to be assigned, including the experience and qualifications of each member and the team                                  leader/focal point.

3.  A financial proposal, including:

             i. Detailed cost estimate for all deliverables outlined in the TOR in Jamaican dollars.

            ii. Indication of any possible cost-saving opportunities that can be leveraged by the organization.

NB. Separate  technical and financial proposals for this  consultancy 

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.