Brand Design Consultant
The branding designer will help create a brand for our violence prevention program: The Real Man Challenge (RMC). RMC aims to create small behavioral and social norm changes across many men through the use of conversational WhatsApp groups. The RMC targets the root causes of intimate partner violence by affirming healthy male identity and encouraging men to practice positive behaviors with their partners across the following topics: emotional regulation, communication, consensual sex and shared financial control. Beyond WhatsApp messages, hosts will also share video, audio and other multimedia content that may provide opportunities to generate conversation among group participants that produce behavioral or social norms change. These characteristics—especially the group nature, social accountability and its interactivity— are the reason why the WhatsApp intervention offers the potential to generate larger impact.
RMC is a proven and tested intervention, it has been tested in Liberia and Uganda. This next phase of work will bring the RMC to Latin America, specifically Peru.
●The branding designer will be working along the Airbel Impact Lab, the IRC’s Research and Innovation arm, with their Product Design lead to create an appropriate branding strategy for RMC.
●The work will include brand testing with users and brand creation
The brand design consultant will be an integral part of our team in helping give life to our program
●Brand testing: The design consultant will be responsible for creating draft brand concepts and testing them with our users to identify the correct brand to use for the program to ensure high uptake and acceptability.
●Brand Design: The design consultant will create RMC identity and all assets for the branding including but not limited to: logo, banners, graphics, templates, image treatments.
●Final Documentation: The design consultant will be responsible for creating the final brand style guide for RMC.
-Branding experience of 3-5 years
-Graphic design experience of 3-5 years
Demonstrated Skills and Competencies:
-English (intermediary okay)
Preferred experience & skills:
●Excellent verbal, written and visual communication skills as well as, an overall ability to be clear and concise in all communications
●Strong organizational and time-management skills; proven ability to prioritize and deliver on time
●Strong problem-solving skills
●Ability to work both independently and in a dynamic, cross-functional global team structure
●Highly proficient in Adobe Suite
Important note: Please include links to a portfolio, website or work samples when submitting your application.
●Full time remote work - Applicants must have a home or alternate workspace they can effectively complete their work from during regularly scheduled work hours.
The IRC and IRC workers must adhere to the values and principles outlined in IRC Way - Standards for Professional Conduct. These are Integrity, Equality, Service, and Accountability. In accordance with these values, the IRC operates and enforces policies on Beneficiary Protection from Exploitation and Abuse, Child Safeguarding, Anti Workplace Harassment, Fiscal Integrity, and Anti-Retaliation.