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Consultancy (6 months): Frontier Markets Consultant, Country Office Development and Support (CODAS), Division of Private Fundraising and Partnerships (PFP)

Geneva (Switzerland)

  • Organization: UNICEF - United Nations Children’s Fund
  • Location: Geneva (Switzerland)
  • Grade: Consultant - Contractors Agreement - Consultancy
  • Occupational Groups:
    • External Relations, Partnerships and Resource mobilization
    • Public, Private Partnership
  • Closing Date: 2020-10-27

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In the past decade, UNICEF has built and continues to grow its private sector fundraising (PSFR) capac-ity in around 20 middle income - and emerging high income – countries where it maintains pro-grammes (‘programme countries’). These countries are where a fast-growing private sector (especial-ly a booming middle class) provides an opportunity for generating new funding streams to support UNICEF’s work with children. As a result, several UNICEF country offices are now substantially or wholly funded by revenue generated from businesses, trusts/foundations and donations from indi-vidual donors within their own countries. This approach reduces dependency on UNICEF’s global re-sources. It enables the organization to apply flexible resources where the needs of children are the greatest. Within the context of UNICEF’s broader engagement with the private sector to leverage resources and support for children, the opportunity exists to explore private sector fundraising in over 100 pro-gramme countries globally in which UNICEF operates. Many of these UNICEF country offices are new to private sector fundraising with few suppliers in-country as well as varying levels of availability of fundraising platforms with procedures or policies yet to be navigated. Many countries are in different stages of development and readiness to engage the private sector. These countries, as a collective, are referred to as “Frontier Markets”. With a creative, innovative and market-responsive approach to frontier markets, these UNICEF country offices can become self-sustaining to ensure results for children in the respective countries in which they operate. The purpose of this assignment is to identify and propose fundraising solutions which are impactful, sustainable and cost-efficient for UNICEF.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

In the past decade, UNICEF has built and continues to grow its private sector fundraising (PSFR) capacity in around 20 middle income - and emerging high income – countries where it maintains programmes (‘programme countries’). These countries are where a fast-growing private sector (especially a booming middle class) provides an opportunity for generating new funding streams to support UNICEF’s work with children. As a result, several UNICEF country offices are now substantially or wholly funded by revenue generated from businesses, trusts/foundations and donations from individual donors within their own countries. This approach reduces dependency on UNICEF’s global resources. It enables the organization to apply flexible resources where the needs of children are the greatest.

Within the context of UNICEF’s broader engagement with the private sector to leverage resources and support for children, the opportunity exists to explore private sector fundraising in over 100 programme countries globally in which UNICEF operates. Many of these UNICEF country offices are new to private sector fundraising with few suppliers in-country as well as varying levels of availability of fundraising platforms with procedures or policies yet to be navigated. Many countries are in different stages of development and readiness to engage the private sector. These countries, as a collective, are referred to as “Frontier Markets”.

With a creative, innovative and market-responsive approach to frontier markets, these UNICEF country offices can become self-sustaining to ensure results for children in the respective countries in which they operate.

How can you make a difference?

The purpose of this assignment is to identify and propose fundraising solutions which are impactful, sustainable and cost-efficient for UNICEF. The proposed solutions and business models must factor in the following considerations:

  1. Relevant and fit for purpose in frontier markets, taking into consideration the unique culture of charitable giving and consumer habits in these markets as well as the local enabling environment;
  2. The three private sector audiences UNICEF works with: (1) individuals; (2) key influencers; and (3) businesses;
  3. Three-tiered solutions focused on cultivating (1) low; (2) medium; and (3) high-value contributions; and
  4. The resources available in frontier markets to support growth. Resources include but are not limited to human capacity, funds, systems or software as well as knowledge or expertise.

MAIN TASKS

The Frontier Consultant will be required to perform the following tasks making use of virtual interviews, surveys and telephone calls:

Desktop Research and Secondary Analysis

  • Review and consolidate existing market development knowledge and data available for frontier markets;
  • Identify gaps in information or data and source the relevant information required to inform decision making;
  • Based on available data and information as well as the realities on the ground, propose a list of low, medium and high-value opportunities for engaging UNICEF’s private sector audiences in these markets across the various regions.
  • Identify and propose primary and secondary markets for an “always-on” presence to receiving donations anywhere and everywhere.

Review Existing Business Models

  • Identify frontier markets engaged in fundraising activities and document existing business models, noting learnings, success factors, areas for development as well as failures, if any.
  • Review the readiness and identify critical gaps in frontier markets to engage the private sector effectively focusing on the three audiences (individuals, business and key influencers).
  • Identify and propose interventions to provide full coverage in frontier markets to nurture and grow fundraising initiatives.

Propose Optimal Business Models

  • Propose and recommend optimal business models based on the review and informed by fundraising best practice relevant to these markets.
  • Business models proposed should be in harmony with existing UNICEF guidance and policy and international data protection laws.
  • Recommendations and actions must include but is not limited to:
    1. Revenue models, activities and costs;
    2. Funding activities and alternative mechanisms;
    3. Potential partners and suppliers active in these markets;
    4. Fundraising products and value propositions including how to engage the three private sector audiences;
    5. Key performance indicators (KPIs):
    6. Establishment of banking systems and payment processing; and
    7. Integrating and deploying Customer Relationship Management (CRM) systems,

Scoping New and Local Fundraising Opportunities

  • The increasing shift to digital subscription services such as streaming media presents an opportunity for UNICEF to work in partnership to deliver results for children positively. Many of these services are currently operating in or establishing a presence in several frontier markets.
  • Building on existing UNICEF evidence/data the consultant will utilize their knowledge and networks, to map, identify and propose creative and innovative fundraising mechanisms to increase revenue in frontier markets at scale (i.e. digital and streaming subscription services, mobile money or any other possible platforms or services widely used in frontier markets).

Social Listening

  • Social listening is a powerful tool that can deliver real-time insights into what audiences are saying in the digital space. Social listening could be a tool to understand audiences in frontier markets and effectively communicate UNICEF’s work for children in these countries.
  • The consultant should understand the value of social listening, identify and propose how this tool could be adopted to know where to target fundraising efforts as well as develop content which resonates with audiences.

DELIVERABLES

No.

Deliverable

Due Date/Frequency

1

Inception report (outlining the work plan for the consultancy)

A week from the start of the consultancy.

2

Update calls (done via video conferencing platform)

Overview of update and critical outcomes documented; presentations or documents provided to UNICEF; with video recordings of meetings stored for reference purposes.

Bi-monthly for the duration of consultancy.

3

An interim progress report with initial/early findings.

Mid-point in the consultancy

4

Presentation and discussion of findings

4 – 6 video calls to update/discuss results with various internal audiences.

To be presented along with the first draft of the final report.

 

 

4

A final written report

  • The report must address the items listed under “main tasks” with clear, actionable and cost-efficient outcomes.
  • Recommendations and proposals informed by qualitative and quantitative data with detailed solutions and operating models.

 

  • First draft

Two weeks before the end of the consultancy

  • Final version with UNICEF feedback

By the end of the consultancy

ESTIMATED DURATION OF THE CONTRACT

6-month full-time consultancy

REPORTING TO

The incumbent will report to Project Specialist, Country Office Development and Support, Private Fundraising and Partnerships.

Regular consultation and guidance (by remote means) will be as required. Products to be approved by the contract supervisor within three days.

WORKPLACE

Teleworking. It is assumed that all tasks can be completed via desk research and remote outreach. No support will be required from UNICEF in terms of facilities. There is no expectation of travel.

To qualify as an advocate for every child you will have…

  • Advanced university degree in Business Administration, Strategy, International Business, Marketing or related fields is required. A first-level university degree, in combination with qualifying experience, may be accepted in lieu of an advanced university degree.
  • A minimum of five years of professional work experience in market development/startups (entering and establishing new markets) or business model innovation in fundraising or the subscription services industry is required.
  • Work experience in frontier markets or lower/upper-middle-income countries is considered an asset.
  • English fluency is a requirement with experience and demonstrable skills in report writing.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

View our competency framework at

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

Remarks: Please indicate your ability, availability and gross daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable).  Applications submitted without a daily/monthly rate will not be considered. Also, please mention the earliest date you can start.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein . Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

We do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.
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