Communications Analyst
Nairobi
- Organization: UNV - United Nations Volunteers
- Location: Nairobi
- Grade: Junior level - NO-B, National Professional Officer - Locally recruited position
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Occupational Groups:
- Operations and Administrations
- Communication and Public Information
- Closing Date: Closed
Background
The UNV Regional Offices (RO) provide oversight and strategic guidance to the UNV Field Units in their respective geographical assignments and are mainly accountable for the placement of UN Volunteers mobilized for UN Agencies, Funds, and Programmes focused on peace, development and humanitarian needs. Furthermore, the Regional Offices represent, and strategically position, UNV and bring UNV’s services and solutions closer to its partners from governments, UN entities, civil society and private sector. The Regional Offices also lead in scoping and delivering UNV’s advisory service offer on volunteer infrastructure.
Reporting to the Manager, Regional Office, and with the technical guidance and supervision of the Communications Specialist, the Communications Analyst is responsible for content research and production in the regional context, development and maintenance of online presence, and contributes to outreach efforts and campaigns in the Field Units assigned to the Regional Office. He/she closely coordinates his/her work with the Communications team at UNV headquarters.
Duties and Responsibilities
Content research and production
- Research volunteer initiatives and experiences in the region for all communications purposes, in coordination with the Field Units;
- Coordinate and write content production and development of communications tools with the Communications team at UNV headquarters;
- Prepare up-to-date information, articles, and publishing content based on corporate, regional and field unit’s priorities;
- Develop consistent brand awareness, maintaining style and editorial standards in online and print materials, multimedia, social platforms and other communications tools;
- Manage content for social media platforms in the region, monitor conversations and comments, and keep track of social media analytics;
- Edit and publish online content and covey key messages to target audiences on the web;
- Collect and coordinate up-to-date visual assets (photography, infographics), along with production of video for regional initiatives, along with supporting for corporate use;
- Measure results on a regular basis and conduct media content audits to understand audience preference and the impact of different approaches;
- Identify and measure key performance indicators such as audience growth, audience profile, audience engagement, ser acquisition, content reach, engagement by content type, response rate and quality.
Plan, design and implement regional external strategies for communications and outreach, based on the corporate strategic direction
- Prepare and conduct communications needs assessments for all Field Units in the region;
- Draft/edit regional communications and outreach tools for partnerships, based on the corporate communications strategy;
- Prepare analytics and reporting on communications;
- Analyze requirements and synthesis of proposals on ways to integrate advocacy and communication strategies into all aspects of UNV’s efforts of mobilization and promoting of volunteerism.
Content quality and coordination for all communication tools
- Expand the online and offline visibility of UNV Regional Office initiatives and increase knowledge sharing across Field Units;
- Scale up existing social media presence and strategies for increased coverage and reach;
- Provide leadership in the implementation of tools and processes for Field Units to submit content for corporate communications purposes;
- Work with partner UN agencies and other partners at the regional level for the publishing of information on UNV to ensure consistency of content and editorial products;
- Identify opportunities for strategic partnerships, innovation and coverage of the Regional Office activities;
- Arrange for the translation of materials when required, ensuring brand and quality of such materials;
- Guide personnel in the Regional Office and Field Units on communications formats, design, photography, video and promotional items.
Online and print marketing, outreach and campaigns
- Lead Field Units in the region in the preparation of media tools and messaging in preparation of the International Volunteers Day (IVD);
- Coordinate with Field Units and external partners to ensure continued support during the International Volunteers Day (IVD) and other corporate events;
- Manage IVD event for the Regional Office;
- Collect and analyze data and feedback for final reporting on events;
- Develop online and print materials for the promotion of outreach events and campaigns in Field Units;
- Reply to public inquiries and refer queries, comments and contributions for appropriate action; channel queries/comments/contributions to relevant staff members for processing;
- Contribute to outreach initiatives to raise visibility and media interest in the work of UNV and the contributions made by UN Volunteers.
Competencies
Core competencies
Innovation
- Ability to make new and useful ideas work
Leadership
- Ability to persuade others to follow
People Management
- Ability to improve performance and satisfaction
Communication
- Ability to listen, adapt, persuade and transform
Delivery
- Ability to get things done while exercising good judgement
Technical/Functional competencies
Research
- Knowledge of analytical tools, market research and methods for undertaking substantive research on various policy related issues
Marketing
- Ability to communicate the value of a product or service
Web Design
- Ability to create and design web content
Public Relations
- Ability to manage the spread of information between UNV and the public
Multimedia writing/editing
- Originating and/or editing written content for media and the general public to be disseminated through press or other online outlets
Relationship Management
- Ability to engage and foster strategic partnerships with other parties, Inter-Agency Coordination and forge productive working relationships
Quality Assurance
- Ability to perform administrative and procedural activities to ensure that quality requirements and goals are fulfilled
Required Skills and Experience
Education
- Master’s degree in journalism or communication.
Experience
- 2 years of relevant experience, including at least one year in web content editing/publishing;
- A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the Master's degree.
Language requirement
- Fluency in English
- Proficiency in another official UN language is desirable.
Others
- Proficiency in the use of content management systems, HTML coding, photo editing tools and other web publishing tools;
- Good knowledge of internet communications, marketing and outreach activities.
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