National Consultant to Develop Communication Messages for the Social Media Campaign on Women and Girls with Disabilities

Background

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

UN Women in Georgia supports state and non-state partners towards the achievement of substantive gender equality in Georgia. In line with international and national commitments, UN Women works on the levels of policies and legislation, institutions and grassroots, in order to achieve transformative results for increased gender equality and greater protection of the rights of women and girls. To deliver on leave no one behind (LNOB) – the central and transformative promise of the 2030 Agenda for Sustainable Development, UN Women pays special attention to inclusion and participation of marginalized groups or women and/ or women and girls at risk of social exclusion. Guided by the UN Women global Strategy “The Empowerment of Women and Girls with Disabilities: Towards Full and Effective Participation and Gender Equality (” (UN Women, The Empowerment of Women and Girls with Disabilities: Towards Full and Effective Participation and Gender Equality. 2018. Available at: https://www.unwomen.org/en/digital-library/publications/2018/12/the-empowerment-of-women-and-girls-with-disabilities)), UN Women supports national partners to implement their commitments to women and girls with disability under CEDAW, BPfA, UPR, CRPD, 2030 Agenda (SDGs) and other relevant human rights and gender equality and women empowerment (GEWE) normative frameworks.

UN Women Georgia Country Office with the generous support of the Joint SDG Fund and in partnership with UNICEF, UNDP, OHCHR, UNFPA and WHO is implementing a Joint Programme (JP) “Transforming Social Protection for Persons with Disabilities in Georgia”. Within the framework of the JP, UN Women contributes to achieving gender equality and empowerment of women and girls with disabilities and ensuring their full and effective participation in life on an equal basis with others. To achieve this goal, UN Women, inter alia, works to enhance visibility of women and girls with disabilities, raise awareness about intersecting forms of discrimination they face based on gender and disability and combat harmful stereotypes and prejudice relating to women and girls with disabilities, including those based on age, race, ethnicity, gender expression class, and type of impairment, in all areas of life.

In line with these efforts, UN Women plans to support a social media awareness raising campaign. The campaign will aim to shed light on the nature of harmful stereotypes against women and girls with disabilities and provide citizens with information on how to replace these with attitudes/behaviors that are respectful and informed. The ultimate goal of the campaign is to promote rights and needs of women and girls with disabilities by contributing to desensitizing general public towards their problems and changing the existing culture of disrespectful treatment towards women and girls with disabilities with a more respective, inclusive and empowering culture in which women and girls with disabilities can realize their full potential. The proposed campaign is largely inspired and informed by the ’16 Days of Activism against Gender-Based Violence’ Campaign conducted by the Women with Disabilities Victoria in 2019 ( https://www.wdv.org.au/16dayscampaign/).

The campaign messages will be developed and substantiated based on consultations with a number of women with disabilities and will be reflective of their personal experiences. In this connection, UN Women is seeking to hire a National Consultant to develop campaign messages for the Social Media Campaign on Women and Girls with Disabilities. The national consultant will work in close partnership with a network of CSOs working on gender and disability issues in Georgia and under the overall coordination from UN Women.

Duties and Responsibilities

Under the supervision of the UN Women Programme Analyst, selected consultant will be responsible for the implementation of the following tasks:

• Draft and submit a workplan with a brief description of the activities to be undertaken, methodologies to be used, and timeframes for each activity.
• Conduct a desk review (including stories produced by Women of Georgia) and consultation meetings with at least 10 women and girls with disabilities and their caregivers to identify  at least 10 topics for communication messages to be developed further;
• As per the agreed workplan produce at least 10 communication messages (In Georgian and in English). Each message should include:

1.  A statement or action in a popular language which is commonly used by public and is deemed as disrespectful by women with disabilities in Georgia
2. The meaning behind these statements and actions: how they are perceived by women and girls with disabilities including the reasons why women with disabilities think they are disrespectful to them.
3. A recommended action or guidance for general public on whether and how this expression can be replaced with another, more respectful and helpful behavior.

• Based on the messages develop a list of principles of respectful communication and treatment with women and girls with disabilities ( https://www.wdv.org.au/wp-content/uploads/2019/12/WDV-communication-A4-poster_P1.pdf);
• Validate the messages and principles before finalizing with women and girls with disabilities and their caregivers;
• Visualize the messages and principles in line with UN women branding guidelines in a way that they are social media friendly and visually appealing and prepare files for posting on social media and for printing.

Deliverables:

• A workplan with a brief description of the activities to be undertaken, methodologies to be used and timeframes for each activity developed and submitted to UN Women (2 working days) - by 12 December 2020.
• Desk review and consultation meetings with at least 10 women and girls with disabilities and their caregivers conducted and topics of at least 10 key communication messages submitted to UN Women (10 working days) – by 20 December 2020
• At least 10 communication messages involving all three essential parts (statements, meaning and recommended action) designed, validated with women with disabilities and submitted to UN Women (6 working days) – by 30 January 2021
• A list of principles of respectful communication and treatment with women and girls with disabilities prepared, validated with women with disabilities and submitted to UN Women (7 working days) - by 14 February 2021
• Visualized messages and principles in English and Georgian submitted to UN Women in jpg and print files (6 working days) - by 28 February, 2021.

Competencies

Core Values:

• Respect for Diversity
• Integrity
• Professionalism

Core Competencies:

• Awareness and Sensitivity Regarding Gender Issues
• Accountability
• Creative Problem Solving
• Effective Communication
• Inclusive Collaboration
• Stakeholder Engagement
• Leading by Example

Technical/Functional Competencies:

• Excellent analytical and research skills;
• Strong understanding of and commitment to gender equality and women's empowerment
• Excellent writing skills;
• Excellent organizational skills;
• Proficiency in IT skills demonstrated;

Please visit this link for more information on UN Women’s Core Values and Competencies: https://www.unwomen.org/-/media/headquarters/attachments/sections/about%20us/employment/un-women-values-and-competencies-framework-en.pdf?la=en&vs=637

Required Skills and Experience

Education:

• University degree (at least Bachelor’s) in Journalism, Media Studies, Human Rights, Social Sciences or related studies.

Experience:

• At least two years of proven experience in developing and conducting communication campaigns, including strategic messaging for the Georgian audience (please include relevant examples of your previous work in the application);
• At least two years of experience on social inclusion issues, gender equality and women’s empowerment
• Experience working on the rights of women and girls with disabilities is a strong asset;
• Previous professional experience with development agencies and/or the United Nations is a strong asset.

Language:

• Excellent command of written and spoken Georgian and working knowledge of English

Evaluation Procedure

The candidates will be evaluated in three stages: according to minimum qualification criteria; technical and financial evaluation.

The candidates must possess following minimum qualification criteria to be eligible for further technical evaluation:

• University degree (at least Bachelor’s) in Journalism, Media Studies, Human Rights, Social Sciences or related studies
• At least two years of proven experience in developing and conducting communication campaigns for Georgian audience
• At least two years of experience on social inclusion issues, gender equality and women’s empowerment

The candidates will be evaluated in three stages: according to minimum qualification criteria followed by technical and financial evaluation.

Technical evaluation criteria (including minimum qualifications):

• University degree (at least Bachelor’s) in Journalism, Media Studies, Human Rights, Social Sciences or related studies. (max 70 points);
• At least two years of proven experience in developing and conducting communication campaigns for the Georgian audience (max 100 points);
• At least two years of experience on social inclusion issues, gender equality and women’s empowerment (max 90 points)
• Experience working on the rights of women and girls with disabilities is a strong asset (max 60 points)
• Previous professional experience with development agencies and/or the United Nations is a strong asset (max 30 points)

Maximum total technical score amounts to 350 points. Only candidates who have passed over the minimum qualification criteria and have accumulated at least 245 points out of maximum 350 under technical evaluation will qualify for the next stage i.e. evaluation of their financial proposals.

Evaluation of submitted financial offers will be done based on the following formula: S = Fmin / F * 150

S – score received on financial evaluation;

Fmin – the lowest financial offer out of all the submitted offers qualified over the technical evaluation round;

F – financial offer under consideration.

The winning candidate will be the candidate, who has accumulated the highest aggregated score (technical scoring + financial scoring).

Management arrangements:

The contractor will report to and work under direct supervision of the UN Women GG4GEG Programme Analyst and overall guidance of the UN Women Deputy Country Representative in Georgia.

Financial arrangements:

Payment will be disbursed upon submission and approval of deliverables and certification by UN Women National Programme Officer that the services have been satisfactorily performed as specified below:

• Deliverable 1, 2 – 40%
• Deliverable  3,4,5 – 60%

Application submission package:

• Duly filled in Personal History Form PHF11 that can be downloaded from https://www.unwomen.org/-/media/headquarters/attachments/sections/about%20us/employment/un-women-p11-personal-history-form.doc?la=en&vs=558
• CV including examples of the previous work.
• Financial Proposal - lump sum proposal/offer* in USD (including breakdown of this lump sum amount indicating all necessary costs to complete this assignment).

* The applicants are required to submit an aggregated financial offer: “aggregated financial offer” is the total sum of all financial claims of the candidate for accomplishment of all tasks spelled out in this ToR. Travel costs (ticket, DSA etc.)  should not be included and will be paid for separately by UN Women

How to Submit the Application:

• Download and complete the UN Women Personal History Form (P11)- https://www.unwomen.org/-/media/headquarters/attachments/sections/about%20us/employment/un-women-p11-personal-history-form.doc?la=en&vs=558
• Merge your UN Women Personal History Form (P11), CV and the Financial Proposal into a single file. The system does not allow for more than one attachment to be uploaded.
• Click on the Job Title (job vacancy announcement).
• Click 'Apply Now' button, fill in necessary information on the first page, and then click 'Submit Application;'
• Upload your application/single file as indicated above with the merged documents (underlined above).
• You will receive an automatic response to your email confirming receipt of your application by the system.

Notes:

• UN Women retains the right to contact references directly. Due to the large numbers of applications we receive, we are able to inform only the successful candidates about the outcome or status of the selection process.
• Applications without the financial offer will be treated as incomplete and will not be considered for further assessment.
• The individual consultants should take the mandatory learning security course prior to commencement of assignment– details will follow before the issuance of contract.