Consultancy: Consultant, Digital Communications and Advocacy Coordinator UNGEI - Education Section/UNGEI, PD, NYHQ/Home based - Req # 536232

Under the guidance of the Head of the UNGEI Secretariat, the consultant produce compelling high-quality policy advocacy and communications material based on complex themes that meet advocacy objectives and messages for UNGEI digital platforms.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope.

Consultancy Title: Consultant – Digital Communications and Advocacy Coordinator UNGEI

Section/Division/Duty Station: Education/UNGEI Education Section/ PD/ NYHQ (Home Based).

Duration: January 5 2021 – December 14^th 2021 (Number of working Days: 250).

About UNICEF

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you. For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. UNICEF has over 12,000 staff in more than 145 countries.

BACKGROUND

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates the commitment of children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfil their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

In line with Every Child Learns, the 2020-2030 education strategy, UNICEF is investing more improved learning and skills development for boys and girls from early childhood to adolescence, in particular for the most marginalized and those affected by humanitarian situations. UNICEF is doing more to promote equity and inclusion through specific efforts to reach the most vulnerable and via support to children in humanitarian and fragile contexts to access quality education opportunities.

Within this framework, UNICEF is committed to inter-agency cooperation and strengthening global goods that contribute to evidence-based programming.

Terms of Reference / Deliverables

Under the guidance of the Head of the UNGEI Secretariat, the consultant will complete the following tasks/milestones for the deliverables:

•             UNGEI’s Policy Advocacy, Evidence and Partnership efforts are strengthened through effective communications

•             UNGEI’s Digital and Communications Platform Strengthened

•             Digital Strategy and Partnerships Management

Work Assignment Overview

Tasks/Milestone:              Deliverables/Outputs:     Timeline              

UNGEI’s Policy Advocacy, Evidence and Partnership efforts are strengthened through effective communications

•             Policy advocacy and communications material produced;

•             Audio and visual content produced;

•             All text and audio and visual content quality assured; Standards and systems for digital content creation, distribution and repurposing maintained;

•             Design and delivery of face to face and on-line events supported.               Ongoing, 14 December 2021

UNGEI’s Digital and Communications Platform Strengthened

•             UNGEI website and knowledge hubs strengthened and managed; 

•             Communications and Advocacy team supported n their various roles related to web-platform management;

•             Current and emerging trends in digital marketing, content and fundraising monitored;

•             Monitoring and analysis social media and web content metrics supported;

•             A cross-channel digital editorial calendar updated and managed;

•             Advocacy campaigns across multiple communication channels promoted.               Ongoing, 14 December 2021

Digital Strategy and Partnerships Management

•             Social media and digital communications strategy updated, strengthened and implemented, and all material quality assured;

•             Communications analytics and outreach benchmarks and KPIs defined and reported on;

•             New growth strategies and campaign ideas developed;

•             Key influencers within and external to the UNGEI partnership identified and cultivated;

•             Communication opportunities to best leverage UNGEI’s voice developed and secured;

•             UNGEI represented in a variety of fora and channels.       Ongoing, 14 December 2021

Qualifications

• Advanced degree in international development, education, journalism or digital media production.
• Five to eight years of mid-level professional work experience at the national and international levels in digital communications content development, campaigns and strategic planning.
• Knowledge of education and gender equality issues in the context of international development.
• Editorial experience producing written and visual/audio social media and web communications content in a relevant field - including story identification, planning coverage, strong copywriting and copy editing.
• Experience as a strategist, planner and content creator with a proven track record of developing creative ideas and campaigns, including a focus on profile-raising.
• Superior communications skills in professional writing and a demonstrated ability to develop, pitch and secure feature coverage in top-tier media.
• Proven experience in team management, coordination and partnerships.
• Extensive experience with digital platforms, including organizing and managing and developing online blogs, consultations, outreach and social media.
• Proven experience developing and embedding content into WIX, Wordpress and other content management systems .
• Proven skills in the use of Adobe Suite (Publisher, Premier Pro, Photoshop etc) to develop and publish multimedia content.
• Fluency in another UN language an asset.
• Ability to work independently as well as part of a team.

Requirements:

• Completed profile in UNICEF's e-Recruitment system and provide Personal History Form (P11) Upload copy of academic credentials
• Financial proposal that will include:
• your daily/monthly rate (in US$) to undertake the terms of reference (can be downloaded here: https://www.unicef.org/about/employ/index_consultancy_assignments.html 
  • Any other estimated costs: visa, health insurance, and living costs as applicable.
  • Indicate your availability
• Any emergent / unforeseen duty travel and related expenses will be covered by UNICEF.
• At the time the contract is awarded, the selected candidate must have in place current health insurance coverage.
• Payment of professional fees will be based on submission of agreed satisfactory deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process

For every Child, you demonstrate…

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results. View our competency framework at: Here

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.