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Media Consultancy

Jerusalem (Israel)

  • Organization: DCA
  • Location: Jerusalem (Israel)
  • Grade: Consultant - Contractors Agreement - Consultancy
  • Occupational Groups:
    • Communication and Public Information
  • Closing Date: 2021-01-20

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Date of issue:


RFP no.:

DCA reference: 1010306-68

EU reference: ENI/2018/397-552

Contract title:

Media Consultancy

Closing date:

January 20th, 2021 @ 4:00 p.m.

Contracting Authority:


Contact person: Nadine Bannourah

Tel: 0546193310

Fax: 02-5825638


DanChurchAid is an independent, faith-based non-missionary humanitarian and development non-governmental organization (NGO). As part of the project activities, DCA invites you to submit a proposal for Media Consultancy.

Dear Sir/Madam,

The Service is required for A Media Consultancy under the project entitled “East Jerusalem Youth: Agents of Change”. This intervention funded by European Union.

Please find enclosed the following documents which constitute the Request for Proposal: **

A – Instructions

B – Draft Contract including annexes

Annex 1: Terms of Reference

Annex 2: Proposal Submission Form (to be completed by the Candidate)

Annex 3: General Terms and Conditions for Service Contracts – Ver2 2012

Annex 4: Code of Conduct for Contractors

A. Instructions

In submitting a proposal, the Candidate accepts in full and without restriction the special and general conditions including annexes governing this Contract as the sole basis of this procedure, whatever his own conditions of services may be, which the Candidate hereby waives. The Candidates are expected to examine carefully and comply with all instructions, forms, contract provisions and specifications contained in this Request for Proposal.

A.1. Scope of services

The Services required by the Contracting Authority are described in the Terms of Reference in Annex 1.

The Candidate shall offer the totality of the Services described in the Terms of Reference. Candidates offering only part of the required Services will be rejected.

A.2. Cost of proposal

The Candidate shall bear all costs associated with the preparation and submission of his proposal and the Contracting Authority is not responsible or liable for these costs, regardless of the conduct or outcome of the process.

A.3. Eligibility and qualification requirements

Candidates are not eligible to participate in this procedure if they are in one of the situations listed in article 33 of the General Terms and Conditions for Service Contracts – Ver2 2012.

Candidates shall in the Proposal Submission Form attest that they meet the above eligibility criteria. If required by the Contracting Authority, the Candidate whose proposal is accepted shall further provide evidence satisfactory to the Contracting Authority of its eligibility.

As a rule, the arrival of a proposal in due time is always the candidates responsibility. Late proposals refer to any proposal arriving after the Closing date for submitting proposals, and any proposals arriving late due to a delay, for instance, in the delivery of mail or due to a technical problem related to electronic data transmission.

Candidates are also requested to certify that they comply with the Code of Conduct for Contractors.

A.4. Exclusion from award of contracts

Contracts may not be awarded to Candidates who, during this procedure:

(a) are subject to conflict of interest

(b) are guilty of misrepresentation in supplying the information required by the Contracting Authority as a condition of participation in the Contract procedure or fail to supply this information

A.5. Documents comprising the Request for Proposal

The Candidate shall complete and submit the following documents with his proposal:

  1. Proposal Submission Form (Annex 2) duly completed and signed by the Candidate
  2. CV. highlighting the Candidate’s experience in the specific field of the Services and his/her specific experience in the country/region where the Services are to be performed.

The proposal and all correspondence and documents related to the Request for Proposal exchanged by the Candidate and the Contracting Authority must be written in the language of the procedure, which is English.

A.6. Financial proposal

The Financial Proposal shall be presented as an amount in Euro in the Proposal Submission Form in Annex 2. The remuneration of the Candidate under the Contract shall be determined as follows: **

The Candidate shall indicate in his/her proposal his/her proposed global remuneration for the performance of the Services. The Candidate shall be deemed to have satisfied himself as to the sufficiency of his/her proposed global remuneration, to cover both his/her fee rate, including overhead, profit, all his/her obligations, sick leave, overtime and holiday pay, taxes, social charges, etc. and all expenses (such as transport, accommodation, food, office, etc.) to be incurred for the performance of the Contract. The proposed global remuneration shall cover all obligations of the successful Candidate under the Contract (without depending on actual time spent on the assignment) and all matters and things necessary for the proper execution and completion of the Services and the remedying of any deficiencies therein.

The Project is VAT Exempt, and the successful Candidate must provide a Zero VAT Invoice (payment request for Individuals) attached with a valid deduction at source certificate, otherwise, the contracting authority will deduct 5% of the total amount or per rate set by law at time of payment.

A.7. Validity

Proposals shall remain valid and open for acceptance for 30 days after the closing date.**

A.8. Submission of proposals and closing date

Proposals must be received by email not later than the closing date and time specified on the front page.

A.9. Evaluation of Proposals

The evaluation method will be the quality and cost based selection. A two-stage procedure shall be utilised in evaluating the Proposals; a technical evaluation and a financial evaluation.

Proposals will be ranked according to their combined technical (St) and financial (Sf) scores using the weights of 60% for the Technical Proposal; and 40% for the offered price. Each proposal’s overall score shall therefore be: St X 70% + Sf X 30%.

Technical evaluation

For the evaluation of the technical proposals, the Contracting Authority shall take the following criteria into consideration, with the indicated weights:


The evaluation of the applicants will be based on 70 % technical and 30 % financial scoring.

Any technical offer collecting less than 80 points will be considered not compatible with the technical criteria of the contract and thus be excluded.

Candidate no.:



Maximum points


Score after interview (if amended)


Score after interview (if amended)

Degree in Public Policy, administration, International Humanitarian law or Media studies **


Experience in conducting media research in particular audience profiling /an or media evaluations


Experience and understanding of the context and the Israeli society


Good reporting, writing, and communication skills, with specific reference to analytical reports and studies


Subtotal on expertise


Proposed methodology that fully understands the TOR, including plan for methods for delivering the tasks expected


Candidate’s strong understanding on Governance, Right to Participation, gender mainstreaming, social and political empowerment, youth participation and women empowerment in Palestine.


Subtotal on Methodology





The Contracting Authority reserves the right to call to interview the Candidates having submitted proposals determined to be substantially responsive.

Financial evaluation

Each proposal shall be given a financial score. The lowest Financial Proposal (Fm) will be given a financial score (Sf) of 100 points. The formula for determining the financial scores shall be the following:

Sf = 100 x Fm/F, in which

Sf is the financial score

Fm is the lowest price and

F is the price of the proposal under evaluation


The Contracting Authority reserves the right to contact the Candidates having submitted proposals determined to be substantially and technically responsive, in order to propose a negotiation of the terms of such proposals. Negotiations will not entail any substantial deviation to the terms and conditions of the Request for Proposal, but shall have the purpose of obtaining from the Candidates better conditions in terms of technical quality, implementation periods, payment conditions, etc.

Negotiations may however have the purpose of reducing the scope of the services or revising other terms of the Contract in order to reduce the proposed remuneration when the proposed remunerations exceed the available budget.

A.12. Award criteria**

The Contracting Authority will award the Contract to the candidate whose proposal has been determined to be substantially responsive to the documents of the Request for Proposal and which has obtained the highest overall ranked scores.

A.13. Signature and entry into force of the Contract

Prior to the expiration of the period of the validity of the proposal, the Contracting Authority will inform the successful Candidate in writing that its proposal has been accepted and inform the unsuccessful Candidates in writing about the result of the evaluation process.

Within 5 days of receipt of the Contract, not yet signed by the Contracting Authority, the successful Candidate must sign and date the Contract and return it to the Contracting Authority. On signing the Contract, the successful Candidate will become the Contractor and the Contract will enter into force once signed by the Contracting Authority.

If the successful Candidate fails to sign and return the Contract within the days stipulated, the Contracting Authority may consider the acceptance of the proposal to be cancelled without prejudice to the Contracting Authority's right to claim compensation or pursue any other remedy in respect of such failure, and the successful Candidate will have no claim whatsoever on the Contracting Authority.

A.14. Cancellation for convenience

The Contracting Authority may for its own convenience and without charge or liability cancel the procedure at any stage.

Special conditions

B.1. Scope of services

The subject of the Contract is Media Consultancy. The “Services” are described in the Terms of Reference.

B.2. Commencement Date

The Contract shall commence after signing the contract.

B.3. Period of implementation

The period of implementation of the services is between 2020-2022

B.4. Terms and Termination

The Contract is valid for a period of 24 months and commences on the commencement date and expires at midnight on the expiry date, unless earlier termination in accordance with the General Terms and Conditions of this contract.

The Contracting Authority shall be entitled to renegotiate the contract for a further period of 26 months on similar terms and conditions, by giving the Contractor written notice of its intention to renegotiate the contract not less than 30 days prior to the expiry date, provided however that in the event of a breach of the Agreement by one of the Parties, the other party may for valid cause terminate the Contract as per General Terms and Conditions article 26 and 27.

B.5. Delivery of Services

The Contractor agrees to deliver Services to the Contracting Authority pursuant to the Contract, which shall conform with the Terms of References, Annex 1, and the price specified in this Contract.

In the event of the Contracting Authority placing a contract, which the Contractor considers it cannot substantially meet because of unavailability of staff or inability to meet the Terms of References, before proceeding to make a partial delivery of the services, the Contractor shall seek further written instructions from the Contracting Authority.

The Contractor shall cover all costs related to the remedy of an unacceptable Service.

The Contractor shall be responsible for providing all the necessary personnel, equipment, materials and supplies and for making all necessary arrangement for the performance of its obligations under this Contract.

B.6. Remuneration

In consideration for his/her services, the Contractor shall receive a global remuneration of . This global remuneration covers the Contractor’s fee rate, including overhead, profit, all his/her obligations, leave, sick leave, overtime and holiday pay, taxes, social charges, etc. and all expenses (such as transport, accommodation, food, office expenses, etc) to be incurred for the performance of the Contract. The global remuneration covers all obligations of the Contractor under the Contract (without depending on actual time spent on the assignment) and all matters and things necessary for the proper execution and completion of the services and the remedying of any deficiencies therein.

B.7. Reporting

The Contractor shall submit reports as specified in the Terms of Reference, Annex 1. The Contractor shall keep the Contracting Authority updated on contract progress on a regular basis.

B.8. Payment

Payments shall be made in Euro by bank transfer to the following account:

Account Number:

Name of Bank:

Address of Bank:

Account name:

Swift Code:**

Both parties will agree on the payment schedule later on.

B.9. Tax and social contributions

The Contracting Authority shall have no obligation or responsibility in connection with taxes or levies payable by the Contractor in its country of establishment or in the beneficiary country in connection with its performance of this Contract.

This contract is VAT Exempt.

B.10. Order of precedence of contract documents

The Contract is made up of the following documents, in order of precedence:

  1. This Contract
  2. Terms of Reference (Annex 1)
  3. CV. of Contractor and/or key expert(s)
  4. Proposal Submission Form (Annex 2)
  5. General Terms and Conditions for Service Contracts - Ver2 2012 (Annex 3)
  6. Code of Conduct for Contractors Annex 4

The various documents making up the Contract shall be deemed to be mutually explanatory; in cases of ambiguity or divergence, they should be read in the order in which they appear above.

B.11. Language

The language of this Contract, and of all written communications between the Contractor and the Contracting Authority shall be English.

B.12. Entry into force and duration

The Contract shall enter into force and effect after signature by both parties of this Contract. The Contract shall remain into force and effect until the end of the liability period as defined in the General Terms and Conditions for Service Contracts - Ver2 2012.

B.13. Notices

Any written communication relating to this contract between the Contracting Authority and the Contractor must state the Contract title and Contract number, and must be sent by post, fax, email or by hand to the addresses identified in this Contract.

Annex 1: Terms of reference**


DanChurchAid is an independent, faith-based non-missionary humanitarian and development non-governmental organization (NGO) with headquarter based in Copenhagen, Denmark.

DanChurchAid is rooted in the Danish National Evangelical Lutheran Church, but is active wherever we find the need is highest, regardless of religion, gender, political beliefs, race, and national or ethnic origins, handicaps or sexual orientation. Our work is based on a Christian view of humanity with respect for every individual’s rights and equal worth. DanChurchAid carries out its work within the objective: "To help and be advocates of oppressed, neglected and marginalized groups in poor countries and to strengthen their possibilities of a life in dignity”. DanChurchAid’s aim is to strengthen the world’s poorest people in their struggle for a life in dignity. For more information about DCA, please refer to our homepage

In 2016, DanChurchAid and Norwegian Church Aid started a joint program in Palestine. The project in focus is one of the projects under this program.

Name of project: East Jerusalem Youth: Agents of Change

Project duration: 3.5 years\42 months starting June 1, 2019

Project funding sources: European Union and DanChu DCA**

Description of project:

Component # 1 (C1) is a youth-led intervention that will contribute towards preserving the Palestinian character of East Jerusalem (EJ). The project will empower young Palestinian women and men to promote increased understanding of EJ’s social, economic, cultural life , and heritage to generate action that addresses International Humanitarian Law (IHL) and International Human Rights Law (IHRL) violations. The project aims to do this through creating innovative and inclusive online platforms that Jerusalem youth will use to report on breaches of IHRL and IHL.

*The overall objective of this project (C1):* To contribute to preserving the Palestinian character of East Jerusalem (EJ) through empowering young Palestinian women and men to promote increased understanding about EJ’s social, economic cultural life and heritage, and generate action to counter IHL and IHRL violations.

*The specific objectives of this project: (C1) SO 1:* The social and political spaces for youth in EJ improved. SO 2: Palestinians, and targeted Palestinian and international duty-bearers/opinion-formers (DBs) and international public are informed about political, economic, social, and cultural rights in EJ and engage in promoting specific action to counter IHL and IHRL violations in EJ and the rest of the oPt.

Target beneficiaries (C1): 170 young men and women from EJ, 40 Palestinian/international personalities and influential figures, 350[2] Palestinian community members from EJ, 1300 international university students and other grassroots groups, 99 international duty Bearers/opinion-formers (MPs/MEPs, officials, advisors, other opinion-makers, 24 Palestinian duty bearers, and 150 international organizations and diplomatic missions in all Jerusalem, Ramallah City and Bethlehem City

Target area (C1): Occupied Palestinian Territory- East Jerusalem. (Old City, At Tur, Ezaryah/east of EJ and Biddou, Qbeiba, Beit Anan, Beit doqqu, Beit Sourik/northwest of EJ.***[3]*** Radio station reaches Jerusalem, Ramallah, and Bethlehem cities. Advocacy work will be done internationally focusing on Europe.***[4]***

Expected result (C1): R1.1. Innovative and inclusive online media platforms that Jerusalemite youth are using to report on breaches of IHRL and IHL is created and promoted R 1.2. Capacity of the ML interns in operating the ML is built and technical media support is established R 2.2. Palestinians, Palestinian and International duty-bearers, opinion-makers and the public engage virtually, in media and political debates and support/initiate specific action to raise awareness about current East Jerusalem political, social, cultural and economic issues and counter violations of IHL and IHRL in the oPt, particularly in EJ. R 2.3. Dialogue on breaches of IHL and IHRL in oPt particularly EJ created.


Today, due to the globalization of services, information, and labour — the media holds a powerful and much-depended upon role in communication. In the arena of communication it is journalists who serve as the main actors in reporting the world’s events and conveying valuable information. Journalists hold the power to determine what news is and to construct stories and select words in ways that affect people. Journalists carry the ability to inform the public, to connect remote worlds, and to shape an individual’s knowledge and understanding of the world live in. Journalist also have the opportunity to increase public awareness, to educate the public on their rights, and, above all, to help in monitoring human rights. Through analysis and the bringing together of multiple perspectives, journalists create the potential for a more knowledgeable, well-rounded and aware public. Journalists can and must promote a stronger civil society , and a more active population

Establishing the Radio station should be accompanied with a strong understanding of the audience as well as active monitoring of the content disseminated in the radio. Establishing a successful radio requires evidence based understanding the target audience through a process of research and documentation. To ensure the sustainability of the radio station’ it requires precautions to protect, staff, interns and partner organization that protect the radio due to the sensitive political situation and potential risks that it could encounter. We will ensure sustaibility by monitoring the work of the radio station in terms of content and numebr of productions on a quarterly basis.

Background about the radio:

The radio station is an English/Hebrew speaking independent Palestinian radio station. The station is a FM radio and online news agency. The station was established as part of the “East Jerusalem Youth Agents of Change”. The radio reflects the Palestinian daily life, cultural, political, societal, and creative scenes in occupied Palestine. With special focus on Jerusalem issues.

The radio is committed to human rights, democracy, and freedom of information. The radio does not represent any outside organization, political party, or agenda.


The focus of the consultancy is into two folds. Consultants can apply for one or both of them:

I- Analysis of the Radio station target audience (audience profiling)

The radio station will broadcast mostly in English but also in Hebrew (approxmiately 90% in English and the rest in Hebrew) target audience is the audeinece that is most relevant to our media platform vision. Our approach is to narrow down our target audience before we launch the radio.The main target audience of the radio station are both Israelies and Internationals. Establishing a successful radio requires evidence based understanding of the target audience through a process of research and documentation. It is expected that the research will provide a qualitative data profile to better understand their interests, behavior, and behavior traits.

. Audience profiling allow us to narrow down our audience and determine the specific target audience and satisfy their interests.

Factors to be considered include but not limited to:

Age, Gender, Religion, Education, Interest, Annual income, Habits, Willingness to listen to Palestinian media, Loyality to special media outlets.

The consutlant is expected to conduct a formative target listener research that will help identify which methods are being used by different radio stations to stimulate the participation of the listeners in the radio programs. And also methods used to simulate dialogue amongst a multiplicity and diversity of voices in communities, especially those of the youth and women.

II- Monitoring of the radio station

1- Content monitoring that includes the technical and language content of the radio productions. The consutlant will check if the language fits the editorial policy of the radio station and the standards of EU/DCA

2- The consutlant will verify if the content has a special focus on Jerusalem

3- The consultant will monitor the number of broadcasting each one of the agreed production

a- Breaking news in English,

b- Breaking news in Hebrew

c- Debate programs in English

d- News reports in English

e- News reports in Hebrew

f- English radio spots

g- Join english debate programs (with guests)

The consultant will be responsible for providing 10 days of monitoring of the work of the radio on a quaretly basis (live transmission and the online platform content) in English and Hebrew

The consutlant will be provided access for all the materials broadcasted on the radio on a timely manner. A server recoding the radio broadcasts 24/7 will contain all productions of the radio.


It is expected that the consultant team will further develop the methodology and the material of the research study as well as the monitoring plan. The methodologies must include as a minimum detailed action plans as well as the following:

I- Research study of target audience (audience profiling)

a) Analysis of existing literature on Israeli society and media outlets.

b) Analysis of the target audience of existing media outlets (radios) in Israel/other competitors.

c) Send out online and in person survey for international and Israeli audience and ensure a minimum sample of 200 participants. Telephone surveys for Israeli audience are also recommended.

d) Use social insights to analyze Israeli audience and to apply the use of Keywords to gather Demographics Data

II- Monitoring of the radio station

a) A ten-day monitoring plan in the end of every quarter of broadcasting until the end of the project. Broadcasting starts December 2020 and ends by November 2022

b) A description of the standards that will be used to monitor the content of the radio programs and news.

c) A description of the methodology that will be used to monitor the content with details on how the consultant will verify the focus on Jerusalem, as well as the accurate number of broadcasting each program as per the scope section.



The final research study should be completed and submitted to DCA by December 31st, 2022.

The monitoring will be for 10 days on a quarterly basis starting in the 4th quarter of the project lifetime of the radio station. The project lifetime of the radio station starts on December 1st, 2020 until the end of the November 2022. **


1) A draft research study report analyzing the target audience of the radio including Israeli and International for comments from DCA to be submitted by February 15th, 2021.

2) A final approved research study report analyzing the target audience of the radio including Israeli and International to be received by February 28th, 2021.

3) Eight monitoring report of the radio station covering broadcasting on quarterly basis summarizing the results of the process. Each report must be submitted 20 days after the monitored quartered.

4) All reports and communications will be in English.

Composition/Expected Profile of the Consultancy Team

The consultant is expected to fulfill the following requirements:

Required qualifications

  • Preferably a degree in Human rights law, media or IHL.
  • Experience in media study and research, in particular audience profiling.
  • Strong understanding of the context as well as the Israeli society.
  • Proven track record in undertaking similar tasks.

Preferred qualifications

  • Proven monitoring skills of radio stations.
  • Proven report writing skills
  • Knowledge of CHS standards and experience in the participatory approach.

Structure of the Proposal and Submission Guidelines

The proposal of the evaluation should be in two folds: the technical proposal that includes the CV of the consultant\s, previous experience in the area of the consultancy, a detailed evaluation methodology that includes all of the requirements mentioned in this ToR, and an action plan for the implementation. The second part includes the financial offer. Please include three references in the proposal.

Consultants are entitled to apply for one of the jobs or both of them.

Annex 2: proposal submission form

To be completed by candidates:



Proposal submitted by:



Telephone number:

Fax number:

E-mail address:

Date of proposal:

Financial proposal

My proposal for remuneration of my services is as follows:

Please submit the proposal in EURO.**


Amount **

Global Remuneration (fees only) Research study of target audience


Global Remuneration (fees only) Monitoring of the radio station

Other Expenses


VAT or other professional tax on services



Total amount excluding VAT


This contract is VAT exempt and the contractor is not allowed to charge the contracting authority for any VAT cost.


Name and country of customer

Type of contract


Contact name

Phone/fax and email

Include details of the experience and past performance on contracts of a similar nature within the past five years and information on other contracts in hand and/or future commitments including details of the actual and effective participation in each of such contracts, description of the Candidate’s assignments and periods of engagement. Additional documents can be attached to the above form.

The proposal is valid for a period of 30 days after the closing date in accordance with the article A.7. Validity. **

After having read your Request for Proposal no. 18.2020 for Media Consultancy dated December 15th 2020, and after having examined the Request for Proposal, I/we hereby offer to execute and complete the services in conformity with all conditions in the Request for Proposal for the sum indicated in our financial proposal.

Further, I/we hereby:

  • Accept, without restrictions, all the provisions in the Request for Proposal including the General Terms and Conditions for Service Contracts - Ver2 2012 and the draft Service Contract including all annexes.

  • Provided that a contract is issued by the Contracting Authority I/we hereby commit to perform all services described in the Terms of Reference, Annex 1.

  • Certify and attest compliance with eligibility criteria of article 33 of the General Terms and Conditions for Service - Ver2 2012.

  • Certify and attest compliance with the Code of Conduct for Contractors in Annex 4.

The above declarations will become an integrated part of the Contract and misrepresentation will be regarded as grounds for termination.

Signature and stamp:

Signed by:

The Candidate

Name of the company


Telephone no.


Name of contact person


Contact person: Nadine Bannourah

Tel: 0546193310

Fax: 02-5825638


kindly contact us in order to have the full RFP

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