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TA - Social Media Officer in Tokyo, Japan

Tokyo (Japan)

  • Organization: UNHCR - United Nations High Commissioner for Refugees
  • Location: Tokyo (Japan)
  • Grade: Level not specified
  • Occupational Groups:
    • Communication and Public Information
    • Sales and Marketing
    • Marketing (Digital, Advertisement, Brand, Promotion)
  • Closing Date: 2021-01-28

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Terms of Reference
Social Media Officer
DER/Global Communications Service

UNHCR, the UN Refugee Agency, is offering a Temporary Assignment (TA) as a Social Media Officer (P3) within its global Social Media team, which is a remote team spread across different time zones. The incumbent will be based in Tokyo, Japan.

The TA will be within UNHCR¿s Global Communications Service (GCS), which sits within the Department of External Relations (DER). It will serve both GCS and the Office of the UNHCR Representation in Japan. This is an exciting opportunity to play a leading role in strategizing and delivering social media content and storytelling about refugee athletes and their participation at the Olympic and Paralympic Games in Tokyo, summer 2021, in order to continue to build awareness and support for people who have been forcibly displaced from their homes because of war, violence or persecution.

UNHCR is a global organization dedicated to saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people. Every year, millions of men, women and children are forced to flee their homes to escape conflict and persecution. We are in over 125 countries, using our expertise to protect and care for millions.

Title: Social Media Officer
Duty Station: Tokyo, Japan
Duration: February/ASAP to 30 September 2021
Organizational context

Social Media is one of UNHCR's most important channels of public communications. UNHCR's global Facebook, Twitter, Instagram, LinkedIn, Snapchat and TikTok channels have millions of followers worldwide. Expert management of social media ¿ including UNHCR's own global social media accounts ¿ is essential to meeting the objectives of the Global Communications Strategy and UNHCR's broader objectives.

The Tokyo Olympics provides a unique opportunity to engage and inspire audiences in Japan and abroad on the refugee cause, and to significantly increase UNHCR¿s brand awareness and understanding of the vital role we play as an organization in refugee protection. The story of the first-ever refugee Olympic team at Rio 2016 Olympics saw the highest media coverage that UNHCR has ever recorded. Over 400,000 Brazilians joined UNHCR¿s social media platforms, and to this day this is a motivated audience that engages and shares UNHCR¿s storytelling.
Recognizing the global importance of the Tokyo Olympics, and the potential opportunities for raising awareness about issues of forced displacement worldwide, the Social Media Officer will work towards engaging Japanese and global audiences in supporting the wider global communications strategy for Tokyo 2020. This will include educating audiences on the power of sport for refugees and mobilizing audiences to empathize and cheer for the refugee athletes in the IOC Refugee Olympic Team and the IPC Refugee Paralympic Team.

The position
Based in Tokyo, Japan, the incumbent will report to UNHCR¿s Head of Social Media with day-to-day supervision from the Senior Communications Officer in the Representation Office in Tokyo. The incumbent will be a member of the global Social Media Team and working with the office of the UNHCR Representation in Japan. The global Social Media Team is responsible for developing and delivering the organization¿s social media strategy and managing its global accounts. It nurtures a diverse refugee-supporting community of tens of millions of people worldwide, leads on social media content partnerships, and provides strategic and operational support to UNHCR¿s leadership, national account managers, regional bureaus and partners.
The role will focus on social media strategy and planning, social and digital partnerships-building, capacity building and content production on refugee athletes and para-athletes in the context of the Olympic and Paralympic Games. This will include content creation for UNHCR social media channels, including social video, drafting bespoke messaging and social copy and working in coordination with focal points for influencer engagement and the global Goodwill Ambassador team to support social media planning for UNHCR¿s celebrity supporters (in Japan and globally), in order to meet the objectives of UNHCR¿s Olympics strategy. The incumbent will also participate in the Global Communications Service Olympics working group which will require working with teams across different regions and time zones,  including UNHCR focal points responsible for coordination with the International Olympic Committee (IOC) and International Paralympic Committee (IPC). 

Duties and responsibilities
1. Strategy, Audience Targeting, Growth and Engagement
Focusing on the UNHCR-related social media accounts in Japan:
· Develop proposals for maximizing their potential, after conducting a SWOT analysis of these accounts and a high-level comparative exercise with the social media presence of peer organizations. Engage in a similar SWOT analysis of UNHCR¿s website as needed.
· In line with the UNHCR Japan Strategy, the Communications Strategy for Tokyo 2020, UNHCR¿s Global Communications Strategy and the Audience Research for UNHCR¿s communications in Japan: (a) narrow-down the target audiences for each UNHCR social media platform in Japan; and (b) create a dedicated plan to increase their following, reach and engagement, using the latest tools and content trends, including targeting posts, and paid as well as organic content.
· Document and analyze social media metrics for the Japan accounts, working closely with the communications team in the UNHCR Representation Office in Japan and with UNHCR¿s Corporate Communications Section on reporting, and feed learnings back to the social media team(s) in a timely manner to ensure the relevant work plan can adapt.
2. Social Media and Digital Partnerships
· Support the global Head of Social Media and the Senior Communications Officer in Tokyo to nurture and manage UNHCR's partnerships with social media and digital companies that have a presence in Japan, including but not limited to Line, Twitter, Facebook, Instagram, YouTube, LinkedIn and TikTok.
· Identify upcoming opportunities and best practices for strategic placement of UNHCR content on third-party platforms in Japan, including social and digital media companies, and in particular non-traditional UNHCR partners.
· Collaborate with the global Social Media Officer leading on influencer engagement and the Global Goodwill Ambassador Team to plan the best use of online voices, accounts, networks and fanbases of UNHCR¿s celebrity supporters (in Japan and globally), in order to meet the objectives of UNHCR¿s Olympics strategy.
3. Capacity building
· Analyze capacity gaps in the use of social media by key UNHCR staff and partners in Japan.
· Develop and conduct training sessions in Tokyo to strengthen the capacity of UNHCR and partner staff, and ensure that the output created for the Japan official and leadership accounts is in line with strategic priorities, the evolving nature of the social media world and UNHCR¿s communications needs.
· Develop and share guidelines and good practices, tailored to the work of UNHCR Japan.
4. Social Content Production and Publishing
· Produce original content for UNHCR¿s official and leadership accounts (in Japan and globally), including social video, working as part of a wider team for platforms which may include Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube and Line.
· Create and suggest compelling social media copy and provide bespoke messaging for social platforms that align with the broader communications strategy and objectives for the Olympic and Paralympic Communications strategy.

Essential minimum qualifications and professional experience required
The ideal candidate will have:
¿ A university degree in social media, digital journalism, communications, digital marketing, media or a related field. A Master¿s degree is desirable.
¿ Minimum of six years¿ experience working in communications, of which three years¿ should be in social media.
¿ Fluency in Japanese ¿ written and oral with excellent copy-writing skills for social media-required
¿ Fluency in English ¿ written and oral with excellent copy-writing skills for social media-required
¿ Experience managing branded accounts with one million or more followers
¿ Experience working with diverse platforms including Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube and Line
¿ Experience producing social media content around major events with a global reach, in particular sporting events
¿ Experience in analyzing social media analytics and metrics
¿ Knowledge and demonstrated experience in original video content creation; experience in filming on smartphones and light editing knowledge
¿ Demonstrated knowledge of social media best practices and the willingness to keep up to date on emerging platforms and trends
¿ Experience working in a multicultural environment and working with teams across different regions and time zones
¿ An understanding of working with Goodwill Ambassadors, celebrities or influencers and with global sports and corporate partners
¿ Experience developing and conducting training workshops on social media and speaking about social media in relevant public forums-desirable
¿ Experience in or demonstrated knowledge of using paid advertising on social media platforms ¿ desirable
¿ Experience working in an international non-profit context, and some knowledge of the UN system and the humanitarian community ¿ desirable

The successful candidate will be based within the UNHCR Representation in Tokyo, Japan.

UNHCR closely tracks the performance of all social media content and identifies effective messaging, formats and strategies. Material developed by the Social Media Officer will be measured for impact and efficacy.
The incumbent will attend regular editorial meetings and other meetings as required and confer regularly with team members, including the Head of Social Media.
Performance will be assessed on an ongoing basis, with established goals, regular informal feedback, and a formal assessment at the end of the contract period.

The UNHCR workforce consists of many diverse nationalities, cultures, languages and opinions. UNHCR seeks to sustain and strengthen this diversity to ensure equal opportunities as well as an inclusive working environment for its entire workforce. Applications are encouraged from all qualified candidates without distinction on grounds of race, color, sex, national origin, age, religion, disability, sexual orientation and gender identity.

Please note that UNHCR does not charge a fee at any stage of its recruitment process (application, interview, meeting, traveling, processing, training or any other fees). Please note that the closing date for this TA advertisement is Thursday 28 January 2021 (midnight Geneva time).
We do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.

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