Photo Editor + Archivist
New York City (United States of America)
Marketing & Mobilization (M&M), a part of External Relations (ER) is a dynamic team, tasked with overseeing and executing communications and marketing, building the IRC’s global profile and brand, increasing private revenue from deeper donor engagement and partnerships, and influencing our target audiences. In alignment with our Strategy100 commitments, M&M has launched ambitious multi-year campaigns that raise funding, profile and influence and will improve our share of voice and resonance in key geographies and globally.
The Content and Creative team, a part of M&M, consists of award-winning creative specialists and idea partners, developing powerful communications and experiences to really engage audiences and ultimately to deliver on ER ambitions and objectives. Using creative mediums such as visual design, video, stunts, events, and storytelling, they tap into the expertise and talents of colleagues across the organization
As Photo Editor + Archivist you will drive imagery curation, assist the multi-media producer in directing program shoots, help shape and produce visual pieces; and maintain a robust digital asset management system and metadata governance.
The ideal candidate is an effective collaborator, with excellent judgement. In addition to understanding brand requirements, the photo editor will grasp and deliver on the imagery needs of internal stakeholders including direct response fundraising, marketing, communications, corporate partners. You will support the content and creative studio team in producing unique streams of compelling material that effectively brings our work and our mission to life. If you thrive in a fast-paced and complex environment, this role is for you!
You will lead on IRC’s Digital Asset Management system, be responsible for proper organization, workflow of visual assets, asset management and all communications to teams regarding this content. In this role, you will lead on content curation for dedicated collections that are accessible to staff and partners. Collaborating closely with the content asset manager, you will research imagery from the wire, particularly during emergencies.
Photography sourcing; creative production
•Help establish a distinctive brand voice through the creation, selection and use of strong visual imagery.
•Source and/or develop images for variety of needs - from fast-breaking crises to thematic campaigns – through wire services or photo assignments.
•Partner with field comms staff to shape field assignments; develop a roster of local freelancers.
•Manage multimedia content development and production; support creative staff in shaping and developing visual stories.
Photo Operations & Asset Management
•Manage our digital asset management system that house our assets - including multi-media assets (photo, video, graphics, brand identity and case studies)
•Define permissions and design metadata schemas and appropriate taxonomy and vocabularies
•Develop and document standards, policies, procedures and metadata governance.
•Ensure consistent application of metadata and keywords necessary to build and maintain a high quality and versatile digital asset management library
•Ensure images are properly licensed; help negotiate fees and supervise contracts and cost-shares in collaboration with the legal department
•Build relationships with a network of talented photographers (both in the field and international) and photo agencies. Help us develop unique creative and distribution opportunities.
•Lead initial assessment of analog/physical archive