Consultant – Digital Communications (Content Production and Publishing) (Open to Indian Nationals Only)

Background

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

UN Women’s Country Office based in New Delhi, India, works to accelerate the advancement of gender equality and the empowerment of women through the strengthening of strategic partnerships, technical and policy advisory services and advocacy with governmental, inter-governmental and civil society partners. In addition, UN Women CO is charged with leading and coordinating the UN system’s work on gender equality, including through ensuring accountability for results.

Reporting to the Communications Analyst, the Digital Communications Assistant will be responsible for assisting in the planning and implementation of the digital communications and visibility strategies to increase the standing and awareness of UN Women with partners, the media and the public.

The Digital Communications Assistant works in close collaboration with the Programme, Operations and technical teams in the Country Office, HQ/Regional communications teams, staff of other UN Agencies, Government officials, media, multilateral and bilateral donors and civil society.

Duties and Responsibilities

• Design and implement digital media campaigns aligned with priorities of the UN Women with key partners, including government, civil society, private sector and other UN agencies.
• Create and craft compelling digital content which engages audiences in a dynamic, interactive and meaningful way and sparks conversations around issues related to UN Women’s mandate.
• Contribute to key policy discussions to ensure key digital priorities are addressed in planning of campaigns for the UN Women and also take lead on digital campaigns with other UN agencies and partners.
• Ensure that the production of communication products and materials for digital platforms including UN Women in India websites, social media channels and other digital platforms is timely executed and followed up to support country online communication strategy, regional and global campaigns and priorities and to support resource mobilization as set out in the work plan.
• Develop and implement informed, cross-platform social media and digital marketing strategies and support management to make informed decisions regarding digital strategy.
• Provide assistance to develop, implement and M&E digital campaigns, ensuring regular contact with creative agencies, vendors, partners involved in campaigns is established.
• Regular monitoring and evaluation activities are undertaken according to the work plan to ensure maximum impact and continuous improvement of country online communication efforts. Ensure results and reports are prepared and shared on a timely basis.
• Develop and design advocacy based visual communication materials such as infographics and social media graphics for campaigns and strategic events.
• Explore innovative ways of storytelling and develop interactive multimedia communication assets.
• Provide social media and design support to for campaigns and events.
• Work on creating a strong yet distinct visual language for UN Women in India respective digital assets.
• Perform other tasks as assigned by supervisor.

The Digital Media Assistant is expected to carry out the following responsibilities:

Online Communication Strategy:

• Design and implement digital media campaigns aligned with priorities of the UN and UN Women;
• Measure and report on the performance of all digital marketing campaigns;
• Monitor and track social media networks to analyze feedback from users and provide them with more information when required.
• Identify trends and insights, and optimize spend and performance based on the insights;
• Keep the UN Women social media channels up-to-date.
• Support online reputation management.
• Design and implement online marketing plans for social media.

Partnerships for Campaigns/Publishing:

• Network with media outlets (digital and print) to periodically place stories, articles, op-eds and reports from UN Women India’s interventions.
• Explore and develop more partnerships to enhance the digital footprint of the office
• Identify key influencers and partners that can help amplify UN Women voice and interact with them on regular basis

Content Production:

• Support development of online communication work plan and implement the tasks as assigned
• Gather content and coverage of relevant country efforts to identify effective relevant country programme activities and results. Develop complementary, country specific and local community materials and activities
• Produce advocacy and communication materials (e.g. images, video, Facebook posts, tweets, photo galleries, social media packages, etc.) that meet the country and global standards
• Assist in drafting and editing content for social media, as appropriate.
• Recommend appropriate information and communication materials for use on social media platforms
• Recommend established contacts, networks, resources and processes to support online communication activities.
• Repurpose archived content and optimize (existing) asset utilization, such as videos and photos, to create digital products that are digitally trendy and up to date.
• Design visual communication materials to highlight UN Women India’s work online through infographics and data visualization.

Campaign Management:

• Produce concept notes and briefings for the selection of creative agencies to be engaged in the design of digital campaigns
• Coordinate inputs from programme sections and make sure the narrative of the campaigns is aligned with UN Women priorities and the SDGs
• Liaise with agencies and partners and provide the information required.
• Give inputs to improve creative proposals and online media plans in order to amplify the impact of the campaigns.
• Follow up campaign implementation and performance
• Elaborate monitoring reports using social media analytic/listening tools and assist in the evaluation process, by working on creating ToR, establishing indicators, doing desk reviews and other tasks as required.

Monitoring and evaluation

• Monitor and evaluate the appropriate and timely dissemination of advocacy and communication materials to target audiences, and participate in the evaluation of their impact. Monitor and evaluate the use and effectiveness of online/social media materials.
• Monitor the public perception of UN Women on digital platforms and recommend appropriate action to maintain a positive image for the organization and support to the issues it promotes. For this the use of social media analytic/listening tools
• Ensure good quality data collection, analysis and evaluation and reporting to ensure effective communication strategies, planning and effective and efficient advocacy.
• Produce reports in order to measure and optimize social media marketing and brand positioning.
• Undertake lessons learned review of successful and unsuccessful communication experiences as directed by supervisor.

Expected Deliverables & Outputs:

Advocacy/Advancing a Policy-Oriented Agenda:

Information for advocacy products-

• Ensure successful communication of relevant information to variety of audiences for advocating UN Women’s mandate;
• Ensure maintenance of network of contacts with a variety of stakeholders to promote a better understanding of UN Women’s mandate and to support advocacy efforts.

Building Strategic Partnerships

Maintaining a network of contacts in digital and print media-

• Fully established network of contacts for publishing of articles, stories, op-ed, reports, etc. in major digital media outlets and traditional print media (Hindi, English and regional languages).
• Successfully analyse and select materials for strengthening strategic alliances with partners and stakeholders;
• Ensure establishing and nurturing positive communication with partners.

Promoting Organizational Learning and Knowledge Sharing

Basic research and analysis-

• Ensure generating of new ideas and approaches, research best practices and propose new, more effective ways of doing things;
• Ensure successful documentation and analyses of innovative strategies and new approaches.

Competencies

Corporate Competencies:

• Demonstrates commitment to UN Women’s mission, vision and values;
• Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability.

Functional Competencies:

• Knowledge Management and Learning:
• Shares knowledge and experience;
• Actively works towards continuing personal learning, acts on learning plan and applies newly acquired skills.

Development and Operational Effectiveness:

• Ability to perform a variety of specialized tasks related to design, planning and implementation of programme, managing data, reporting;
• Ability to provide input to and use new IT based systems.

Leadership and Self-Management:

• Focuses on result for the client and responds positively to feedback;
• Consistently approaches work with energy and a positive, constructive attitude;
• Remains calm, in control even under pressure;
• Demonstrates openness to change and ability to manage complexities;
• Good understanding of gender and development in South Asia;
• Demonstrable ability to work in a team;
• Ability to work under pressure;
• Good writing and communication skills;
• Excellent computer literacy and skills.

Required Skills and Experience

Education:

• Graduate in Communications, Journalism, Public Relations, English, International Relations, Computer Science, Information Technology or other relevant discipline 

Experience:

• 5 years or more of practical professional work experience handling social media channels and listening/social media analytic tools, liaising with partners and creating content for development organizations.
• Knowledge of gender and human rights issues desirable.

Language Requirements:

• Fluency in English is required. Knowledge of official national language essential.

Application:

Interested applicants should apply to this announcement through UNDP jobs site: jobs.undp.org

Interested individual consultants must submit the following documents/information to demonstrate their qualifications in one single PDF document:

• All applications must include (as an attachment) the completed UN Women Personal History form (P-11) which can be downloaded from http://asiapacific.unwomen.org/en/about-us/jobs;
• Kindly note that the system will only allow one attachment, please combine all your documents into one (1) single PDF document. Applications without the completed UN Women P-11 form will be treated as incomplete and will not be considered for further assessment;
• Applications received after the close date will not be accepted;
• Only short-listed candidates will be contacted.

Evaluation and Selection Criteria

Criteria for short listing of CVs will be based on the following assessment:

• Required Degree and Qualification (5 points);
• 5 years or more of relevant experience at the national or international level in public relations, communications or advocacy. (5 points)
• Experience in the usage of computers and office software packages, good knowledge and experience in handling of web-based management systems. (5 points);
• Excellent analytical and writing skills in English (5 points).

The evaluation process for selection of the candidate will be based on the following assessment:

• Interview –70%;
• Practical Assessment –30%.

Please Note:

• For an assignment requiring travel, consultants of 65 years or more require full medical examination and statement of fitness to work to engage in the consultancy.
• Due to large number of potential applicants, only competitively selected candidates will be contacted for remaining steps of the service procurement process.

In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact. It merges and builds on the important work of four previously distinct parts of the UN system (DAW, OSAGI, INSTRAW and UNIFEM), which focused exclusively on gender equality and women’s empowerment.