Senior Marketing Analyst, USA
New York City (United States of America)
IRC's Mass Markets department (part of the External Relations Unit) is responsible for the global delivery of Circa USD $65m, of predominantly unrestricted funding. The Business & Analytics Team works to support colleagues in Mass Marketing via reporting, metrics development, planning, and analysis. The Officer, Marketing Analytics will play a critical function in ensuring marketing programs are fully optimized and aligned with the External Relations Strategic plan.
This role will be responsible for establishing and implementing the core metrics, reports and analysis that underpin the US Mass Marketing Team’s data-based approach to growing income at the IRC. They will be responsible for supporting and collaborating with colleagues in the US Mass Market team by producing reports and analysis to effectively optimize all phases of the donor lifecycle: acquisition, retention, upgrading, and reactivation. Additionally, the Officer, Marketing Analytics will be knowledgeable in building various scenarios of revenue projections, revenue modeling with ROI and long-term values. They will also use relevant metrics to effectively project and model data.
•Work closely with key partners to translate broad questions into analysis that will inform strategy. Communicate findings and recommendations to nontechnical audiences to guide decision making.
•Monitor and analyze behavior of key segments (e.g., leads, sustainers, mid value donors, lapsed donor) to develop an optimized supporter journey across offline and online channels.
•Identify and define key performance indicators; develop and maintain reports and dashboards in Salesforce and PowerBI.
•Collaborate with partners to develop measurement strategies; analyze A/B and multivariate testing for fundraising channels utilized in the US Market (e.g., email, online ads, direct mail, face-to-face, telemarketing, and SMS).
•Develop and monitor return on investments, donor lifetime value, sustainer revenue, and churn rate to inform revenue projections and investments in new channels & programs.
•Support the development of advanced analytics products (such as predictive modeling to identify donors likely to upgrade or lapse, and the attribution of marketing touchpoints on donor conversions) with the Global Marketing Analytics Lead and/or Director of Analytics.
•Collaborate with fellow analytics colleagues to promote standard methodologies in coding, statistics, and general analysis.
•Work with integrity and accountability to the “IRC Way” – IRC Global Standards for Professional Conduct.
•Approximately three to six years’ experience in data analytics.
•Professional experience with SQL and relational databases.
•Professional experience building dashboards (e.g., Looker, Tableau, PowerBI, Mode).
•Undestanding of digital tracking and sourcing
•Familiarity with A/B and multivariate testing, and web analytics measurement tools.
•Excellent written and verbal communication
•Strong attention to detail
•Desire to work in a multi-cultural environment and collaborate with people from different backgrounds and experiences
•Experience in marketing analytics or ecommerce (ROI analysis, A/B testing, pricing or promotions, customer targeting and segmentation, etc.)
•Proficiency in R or Python
•Familiarity with Salesforce or similar CRM technology
•Experience with at least one nonprofit, and/or understanding of small-dollar and recurring-gift fundraising