Associate Social Media Officer, P-2 (Readvertisement)
Abu Dhabi (United Arab Emirates)
Secretariat of the International Renewable Energy Agency (IRENA)
Office of the Director-General (ODG)
Publication Date\: 31 May 2021
Deadline for Application\: 20 June 2021 (at midnight, Abu Dhabi Time)
Title and Grade\: Associate Social Media Officer, P-2 (Readvertisement)
Indicative Annual Salary\: USD 48,805 to USD 56,904 and other benefits
Duration of Appointment\: One year, with possible extension
Duty Station\: Abu Dhabi, United Arab Emirates
Expected Entry on Duty\: As soon as possible
(This is a re-advertisement of the vacancy announcement that closed on 26 April 2021. Candidates who previously applied need not reapply.)
The International Renewable Energy Agency (IRENA) is an inter-governmental organisation mandated with the widespread and increased adoption and sustainable use of all forms of renewable energy. At present, IRENA has 164 Members (163 States and the European Union) that acceded to its Statute, and 20 additional States in the process of accession and actively engaged. IRENA supports countries in their transition to a sustainable energy future, and serves as the principal platform for international cooperation, a centre of excellence, and a repository of policy, technology, resource and financial knowledge on renewable energy. The Agency implements its mandate with the view to sustainable development, increased energy security and low-carbon economic growth and prosperity.
Duties and Responsibilities
Under the supervision of the Chief of Communications, the Associate Social Media Officer is responsible for the following\:
- Conceptualise, design and execute social media campaigns in line with the overall communications strategy for IRENA, including around key IRENA and other international events, as well as effectively disseminate key IRENA products, publications and activities;
- Develop and implement a social media plan based on overarching themes for each year;
- Develop and implement high-profile and multi-media, social media strategies and campaigns. Setting quality and production standards for information and dissemination, ensuring consistency and coherence across all platforms such as Twitter, Facebook, Instagram, LinkedIn, YouTube and others, as appropriate, including general guidelines for implementation;
- Maintain all IRENA social media accounts, producing and curating content that reflects communications priorities and key messages, and that speaks effectively to the audience;
- Support the Director-General’s and Deputy Director-General’s social media platforms;
- Serve as IRENA’s focal point internally and externally for all social media-related queries and activities;
- Perform “social listening” and monitor and moderate comments on social media posts, intervening as appropriate to answer questions and guide the conversation;
- Produce social media content from the field, including photos and short videos to showcase IRENA’s operational work;
- Develop high-impact social media content – including graphics, videos and other multimedia formats – that effectively informs and engages external audiences and supports media and advocacy campaigns;
- Identify new state-of-the-art social media tools/software for IRENA’s social media channels;
- Collect and analyse social media metrics to gauge reach, engagement and other performance measures for social media posts, accounts and campaigns, helping to inform results-based decision making and guide effective use of resources;
- Participate in the preparation, in co-operation with other staff members, of IRENA outreach and information materials, including flyers, brochures, newsletters, press kits, studies, other publications; and
- Perform other tasks as assigned.
Professionalism\: A proven knowledge of both renewable energy issues and the global network of the renewable energy community, including media. Knowledge of different aspects of public information and communication and understanding of the needs of multiple and diverse social media communities to engage, maintain and grow relations. Ability to assess world-wide communication environments, develop social media in line with communication strategies and management implementation of public information campaigns with various promotional and publicity techniques. Strong editorial judgement, including ethical and political awareness. Sound political judgment and diplomatic skills to handle sensitive issues and cultivate productive relationships. Ability to deliver oral presentations/statements to diverse audiences. Ability to work autonomously with strong project management skills; ability to work under pressure and to set goals, make plans, define deadlines and deliver on time.
Communication\: Speaks and writes clearly and effectively; listens to others, correctly interprets messages from others and responds appropriately; asks questions to clarify and exhibits interest in having two-way communication; tailors’ language, tone, style and format to match audience; demonstrates openness in sharing information and keeping people informed. Proven skills in communication, networking, negotiation, and ability to relate to different audiences.
Client Orientation\: Considers all those to whom services are provided to be “clients” and seeks to see things from clients’ point of view; establishes and maintains productive partnerships with clients by gaining their trust and respect; identifies clients’ needs and matches them to appropriate solutions; monitors on going developments inside and outside, and anticipate problems; keeps clients informed of progress or setbacks in projects; meets timeline for delivery of products or services to client.
Teamwork\: Works collaboratively with colleagues to achieve organisational goals; solicits input by genuinely valuing others’ ideas and expertise; is willing to learn from others; places team agenda before personal agenda; supports and acts in accordance with final group decision; shares credit for team accomplishments and accepts joint responsibility for team shortcomings.
Creativity\: Ability to come up with new and creative ways of how to address the divers audiences of IRENA effectively and how to distribute the Agency’s message in the best possible way.
Technological Awareness\: Knowledge of the different technical and software tools currently available for social media. Familiarity with advanced tools for online publishing, including content management systems and social media authoring tools like SocialFlow, Hootsuite or TweetDeck;
Education\: Advanced university degree (Master's or equivalent) in Communications, Political Science, International Relations or a related field. A first university degree in combination with qualifying experience may be accepted in lieu of the advanced university degree
Experience\: Minimum 2 years of relevant experience with graduate degree (equivalent of a Master’s), 3 years with undergraduate degree (equivalent of a BA/BS) in journalism, advocacy, communications, marketing or international relations (ideally managing public information or content production). Experience producing, editing and disseminating multimedia content for online audiences ideally for media outlets, international brands, political parties or political figures, NGOs, or other international institutions. Sophisticated understanding of multimedia content, including how it can best be produced, packaged, published and shared on websites, on social media and with news organisations. Excellent communication and editorial skills. Background in journalism, communications and/or advocacy. Good knowledge of MS Office, with emphasis on Word, Power Point, Excel and Outlook, is essential. Proficiency in MS Office essential, Adobe Photoshop and/or Adobe Premiere Pro an asset. Experience with intergovernmental processes and constituencies would be an asset. Knowledge of other related professional tools is also an advantage.
Language\: Excellent command of both written and spoken English is required. Highly developed writing and editing skills. Working knowledge of other UN languages is an asset.
Comfortable working in sensitive and fast-moving news, communications, advocacy and/or fundraising contexts; Ability to produce and interpret web or social media analytics to inform strategies and work plans; Proven ability to conceptualise, plan and execute ideas as well as transfer knowledge and skills; Strong diplomatic skills, highly developed political skills and judgement, understanding of IRENA’s external relationships.
Qualified candidates must apply for the abovementioned vacancy on-line, through IRENA’s recruitment platform, Taleo by submitting a complete and comprehensive CV and a letter of interest, including details of three professional references who will be contacted if their application is shortlisted.
Applications from qualified women are highly encouraged.
Please note that only candidates under serious consideration will be contacted for an interview and will receive notice of the outcome of the selection process.
 IRENA provides similar ICSC benefits and entitlements, including rental subsidy, education grant (for school aged children), annual leave, health insurance, provident fund, etc.