Brand and Marketing Specialist
New York City
- Organization: UNDP - United Nations Development Programme
- Location: New York City
- Grade: Mid level - P-4, International Professional - Internationally recruited position
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Occupational Groups:
- Operations and Administrations
- Communication and Public Information
- Sustainable Business Development
- Marketing (Digital, Advertisement, Brand, Promotion)
- Closing Date: Closed
Background
UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.
UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.
Duties and Responsibilities
- Develop and coordinate the implementation of UNDP’s global brand and marketing strategies;
- Advise internal stakeholders, promoting and enforcing brand guidelines, and advancing alignment and consistency;
- Determine target audiences’ profiles and interests, conduct brand awareness and perception studies, and gather insights on competitive landscape;
- Plan, set up and optimize campaigns in diverse channels—from Google Ads to social and traditional media;
- Drive the execution of brand and marketing products, ensuring that creative executions are aligned with and support strategies;
- In collaboration with other teams in the Advocacy, Marketing and Communications Group, manage the production of select corporate multilingual communications products (Illustrated Annual Report, brochures, fact sheets in print and digital formats, including donor-targeted marketing products);
- Coordinate and support the Public Partnerships Group, acting as the main focal point for on-brand partner communications strategies and design of key corporate offers, across teams in the Advocacy, Marketing and Communications Group.
- Create and lead the execution of campaigns to promote growth in reach and conversions for UNDP Shop, strengthening association between UNDP and the SDGs.
Competencies
- Ability to make new and useful ideas work
- Ability to persuade others to follow
- Ability to improve performance and satisfaction
- Ability to listen, adapt, persuade and transform
- Ability to get things done while exercising good judgement
- Ability to strengthen UNDP’s identity and distinction through its brand and uphold it to a high level of quality
- Ability to communicate the value and distinct characteristics of a product or service and to understand the market landscape
- Ability to plan, organize, and control resources, procedures and protocols to achieve specific goals
- Ability to make decisions that align with strategy, vision, and mission
- Ability to analyze the organization’s value proposition and shape visionary/long-term plans. Use insight to identify target audiences and partners and to inform communication objectives, messages and solutions.
Required Skills and Experience
- Master’s degree in marketing, business administration, management, communications or related fields.
- First degree is acceptable with additional years of relevant work experience.
- A minimum of 7 years of professional experience in marketing and branding, including strong project management skills;
- Proven experience in developing and implementing branding and marketing campaigns and applying creative communications approaches;
- Proven experience in overseeing and developing brand and marketing strategies for multiple audiences, including donors, policymakers, and general public;
- Experience with marketing analytics and customer relationship management;
- Proven experience setting up and optimizing successful Google Ads, social media and email marketing campaigns;
- Experience with e-commerce and conversion optimization desirable.
- Fluency in English is required.
- Working knowledge of another UN language is desirable
- Excellent writing, speaking, presenting and listening skills required;
- Excellent interpersonal skills and ability to collaborate with senior management and cross-functional team members;
- Excellent organization and project management skills
- Proficiency in Microsoft Office package required, especially PowerPoint, Word and Excel;
- Creativity, adaptability and familiarity with current marketing trends;
- Sense of aesthetics and love for creative copy and witty communication desirable.
Disclaimer
Important information for US Permanent Residents ('Green Card' holders)
Under US immigration law, acceptance of a staff position with UNDP, an international organization, may have significant implications for US Permanent Residents. UNDP advises applicants for all professional level posts that they must relinquish their US Permanent Resident status and accept a G-4 visa, or have submitted a valid application for US citizenship prior to commencement of employment.
UNDP is not in a position to provide advice or assistance on applying for US citizenship and therefore applicants are advised to seek the advice of competent immigration lawyers regarding any applications.
Applicant information about UNDP rosters
Note: UNDP reserves the right to select one or more candidates from this vacancy announcement. We may also retain applications and consider candidates applying to this post for other similar positions with UNDP at the same grade level and with similar job description, experience and educational requirements.
Scam warning
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