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Fundraising Specialist (Donor Journey Content), P-3, FT, PFP/PSFP, Geneva, Switzerland, # 96250

Geneva (Switzerland)

  • Organization: UNICEF - United Nations Children’s Fund
  • Location: Geneva (Switzerland)
  • Grade: P-3, International Professional - Internationally recruited position - Mid level
  • Occupational Groups:
    • External Relations, Partnerships and Resource mobilization
    • Public, Private Partnership
    • Grant writing
  • Closing Date: 2021-10-19

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UNICEF, the world’s leading humanitarian organization working for the rights of children, seeks a Fundraising Specialist (Fundraising and Donor Journey Content). This is an exciting opportunity to provide creative leadership to our fundraising offices around the world by developing and enabling insight-driven individual fundraising content for multi-channel donor journeys. The role includes a wide range of responsibilities - from working with creative resources for developing fundraising materials to building capabilities of teams in local offices. The role sits in the Individual Giving (IG) Team and hence delivers to the IG income goals and priorities. Here’s a quick glimpse of what a regular day at this role could look like: • Providing technical expertise in developing insight-based fundraising propositions and materials, with a digital first approach, for multiple donor journeys (including acquisition channels). • Understanding the individual giving programme and its priorities and develop solutions to deliver on those goals. • Providing a clear understanding what’s working and what is needed by our fundraising offices to meet their income goals • Finding and then sourcing effective stories and visuals from the field to support individual fundraising activities. • Providing creative guidance and building capabilities of the fundraising markets. • Influencing and managing multi-stakeholder partnerships and discussions to align with IG needs. We’d like to hear from you.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

The Private Sector Fundraising and Partnerships (PSFP) Section within the Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize income and drive income growth.
The position of Fundraising Specialist (Donor Journey Content) is part of the Fundraising and Marketing Services team (FMS) that sits within the Individual Giving (IG) Team in PSFP, PFP.
The main role of the Fundraising and Marketing Services (FMS) Team is to enable and support income growth by providing diversified creative approaches to attract new segments of donors as well as to retain and engage with existing ones. The FMS provides creative leadership to all fundraising offices around the world. This includes developing insight-driven content with a digital first approach for acquisition and retention, providing strategic inputs into global and local creative/content discussions, supporting markets and providing creative guidance to fundraising offices on their local content thinking and development and, enables an ongoing sharing of knowledge amongst offices.

For every child, a Champion

Working in close collaboration with the IG Team and in alignment with the Individual Giving strategy, the position of Fundraising Specialist (Donor Journey Content) will focus on enabling insight-driven fundraising content in the following ways:
  • Providing technical contributions on developing new creative propositions and materials based on clear insights as well as market needs, with a digital first approach, for multiple donor journeys (including acquisition channels).
  • Finding and then sourcing effective stories and visuals from the field to support fundraising activities.
  • Providing creative guidance and building capabilities of the fundraising markets.
  • Influencing and managing multi-stakeholder partnerships and discussions to align with IG needs.

How can you make a difference?

Summary of key functions and accountabilities:
Work together with the Fundraising Manager (Fundraising and Marketing Services) and other members of the Individual Giving team, Regional Support Centers, National committees and Country Offices to deliver creative leadership, guidance and materials to maximize and optimize income from new and existing donors by:
1. Develop insight-led, effective content, with digital first approach, for multiple donor journeys
  • Work with external agencies and internal resources to provide a high volume and varied kind of effective content for global and market-level use, aligned with the global and market fundraising strategies and linked to pre-defined opportunities and gaps for maximizing acquisition and retention income. This would include developing multi-channel creative packages and/or repurposing existing raw content for an active pipeline of content for markets.
  • Build and nurture relationships with fundraising markets to understand their needs, involve them in creative development process and then close the loop by evaluating and analyzing results.
  • Keep pace with emerging trends and shifts in content development (especially for digital channels) to provide effective creative leadership to fundraising markets.
  • Develop creative guidance and materials for targeted, segmented, personalization-at-scale donor journeys for global donors as well as for markets.
  • Develop content materials to support markets with the nurture journeys for their legacy hand raisers.
  • Create KPIs and tracking and evaluation mechanisms for global content usage and then use this insight to make content even more effective.
  • Maintain and nurture relationship with multiple agencies to deliver on our content requirements.
2. Find, then source or curate effective stories and visuals from the field to support fundraising activities
  • Work closely with Country Offices (field offices) to find effective story angles for fundraising and then source (directly or through CO network) stories and visuals suited to fundraising needs.
  • Give inputs into briefs for content gathering missions organized by other teams.
  • Regularly scout UNICEF platforms for good stories and then curate these for fundraising markets.
3. Provide creative guidance and inputs to strategic discussions at the global and local level
  • Add the fundraising voice to the strategic content discussions at the HQ level and then disseminate the relevant information back to fundraising markets.
  • Work closely with other IG Specialists to deliver on market support plans for priority fundraising markets.
  • Plan and deliver capacity building workshops, learning modules and toolkits to help fundraising offices to shift to a more performance-driven creative thinking and content production.
  • Create and disseminate creative guidance documents for markets on relevant topics.
  • Nurture and engage with the content community on an ongoing basis by sharing updates, conducting webinars, sharing case studies, and seeking inputs into global content planning and development.
4. Maintain high levels of expertise and share best practices with the fundraising community
  • Track global developments in giving and donor behavior sector, both inside and outside UNICEF, as well as the commercial sector.
  • Find good case studies within the UNICEF fundraising community, curate and share in a structured manner- for example, via the creation of manuals, presentations, webinars etc.
  • Participate and/or lead in the coordination, planning and delivery of training workshops to UNICEF staff and partners.
5. If and when required, provide a back-up for emergencies and DRTV content development, and support the team when required

To qualify as an advocate for every child you will have…


  • An advanced university degree in one of the following fields is required: Marketing, Communications, the Humanities, Fundraising, Business Administrations, Social Sciences, International Relations, or another relevant technical field.
  • Alternatively, a first level university degree in a relevant field combined with 7 years of professional experience may be accepted in lieu of the advanced degree.
  • Any other additional training in a related field is an asset.


  • A minimum of five years of progressively responsible work experience in creating performance-driven fundraising or marketing content, is required.
  • Hands-on experience in developing content for digital environment either themselves or with an agency is required.
  • Hands-on experience creating donor journeys, donor journey strategies or content in Salesforce or similar platforms is highly desirable.
  • Experience working in a front-line fundraising environment or in an advertising or marketing agency would be considered as an asset.
  • Experience in writing persuasively, in a results-driven organization, for different audiences, is required.
  • Experience in working with creative teams or agencies and a really good understanding of the creative process, is required.
  • Experience of UNICEF & UN is an asset.

Language requirements:

  • Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.

For every Child, you demonstrate...

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) 

The UNICEF competencies required for this post are...

  • Demonstrates Self Awareness and Ethical Awareness (1)
  • Works Collaboratively with others (1)
  • Builds and Maintains Partnerships (1)
  • Innovates and Embraces Change (1)
  • Thinks and Acts Strategically (1)
  • Drives to achieve impactful results (1)
  • Manages ambiguity and complexity (1)

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


UNICEF PFP-Geneva is currently reviewing organizational changes; therefore, the exact future location of the post is still under consideration/to be determined. Candidates may be asked commence duties remotely. Should the selected candidate be assigned and relocate to Geneva, they may later be asked to relocate and be assigned to another location during the initial contract or assignment period.

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

We do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.

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