Social Media Officer
New York City (United States of America)
The role will be an integral creative function within the Global Digital Engagement team and be responsible forthe day to day delivery of IRC’s US social channels, executing a mixture of reactive social content and planned campaigns to the highest standards.
This team member will collaborate with a variety of stakeholders across the External Relations department to deliver compelling, thumb-stopping content and audience experiences which increase reach, drive supporter growth and engage our audiences with the full depth and breadth of IRC’s work.
The role is connective and works closely with multiple teams in a fast-paced environment. You will be a strong relationship builder (both internally and externally), collaborative, organized and highly creative.
Responsible for all day-to-day social media execution and outreach on IRC-branded global channels (included but not limited to IRC’s main Facebook, Twitter, Instagram, and LinkedIn accounts), and overseeing social media calendar.
·Collaborate with creative team (design, video, writers) to produce original, best-in-class planned social media content that brings the IRC’s brand to life in a topical, authentic, and high-performing way.
·Directly develop and produce social media content in reactive moments.
·Develop ongoing social media strategies for IRC campaigns, major partnerships and initiatives in partnership with Senior Officer– making sure to build on data, best practices, and our brand framework
·Partner with digital colleagues across our different markets (UK, Germany, Sweden) to ensure global consistency, support, and alignment
·Oversee all of IRC’s online supporter service; monitoring comments and messages, responding to comments, and liaising with the donor services team when needed
·Research, build and nurture social media partnerships that increase our reach and engagement to key audiences
·Find opportunities for content distribution on third party channels, collaborating with press leads
·Help coordinate IRC’s global social media governance structure across multiple markets and languages
·Alongside the Global Creative Strategy lead and Entertainment Relations team, support ongoing efforts of our Celebrity Ambassador program – including drafting social posts, brainstorming tactics, and finding opportunities for further collaboration
·Monitor conversations online and identify opportunities to increase our brand, influence, and fundraising initiatives
·Be the go-to expert on online trends; research and identify emerging social platforms that fit the brand as well as potential partnerships and outlets for social media growth
·Guide and advise staff across the organization on effective and engaging opportunities to grow our online presence
·Help measure, analyze and report on the impact of social media through data
·Provide general communications support, including administrative tasks as required
·At least 3-5 years’ experience managing corporate social media accounts, either in-house or agency, and/or working in communications, PR, marketing or digital content roles
Demonstrated Skills and Competencies:
·Demonstrated knowledge of brand campaigns, social media content, online trends
·Keen news judgment - ability to manage global, macro, political nuances alongside micro details on each social post
·A leader and relationship builder that is creative, flexible, and proactive
·Proficiency in social media channels, especially Facebook, Twitter, Instagram, LinkedIn, and tools like SproutSocial
Preferred experience & skills:
·Minimum Bachelor’s Degree – preferably in Journalism, Communications, Social Media, Digital Marketing or equivalent
·Excellent written and oral communications skills
·Able to execute a project from start to finish independently – and on time!
·Ability to work both independently and in a dynamic, cross-functional global team structure
·Highly proficient in Microsoft Office suite
·Demonstrated ability to work effectively with stakeholders at all levels
·Ability to manage and work through change in a proactive and positive manner.
·Video and/or Photo editing skills/experience (Adobe Suite)
·Standard office working environment
·This role may require working remotely full or part time and part time remote employees may be required to share workspace.
The IRC and IRC workers must adhere to the values and principles outlined in IRC Way - Standards for Professional Conduct. These are Integrity, Service, and Accountability. In accordance with these values, the IRC operates and enforces policies on Beneficiary Protection from Exploitation and Abuse, Child Safeguarding, Anti Workplace Harassment, Fiscal Integrity, and Anti-Retaliation.
IRC et les employés de IRC doivent adhérer aux valeurs et principes contenus dans le IRC WAY (normes de conduite professionnelle). Ce sont l’Intégrité, le Service, et la Responsabilité. En conformité avec ces valeurs, IRC opère et fait respecter les politiques sur la protection des bénéficiaires contre l’exploitation et les abus, la protection de l’enfant, le harcèlement sur les lieux de travail, l’intégrité financière, et les représailles.