Graphic Designer – Marketing Services Assistant

Details

Mission and objectives

UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential.UNICEF is guided by the Convention on the Rights of the Child and strives to establish children's rights as enduring ethical principles and international standards of behaviour towards children.The United Nations Children's Fund (UNICEF) has been present in Brazil since 1950, supporting the most important changes in the area of ​​childhood and adolescence in the country. UNICEF participated in major immunization and breastfeeding campaigns; the mobilization that resulted in the approval of article 227 of the Federal Constitution and the drafting of the Child and Adolescent Statute; the movement for universal access to education; programs to combat child labor; among other great advances in guaranteeing the rights of Brazilian girls and boys.In recent decades, Brazil has promoted a strong process of inclusion of children and adolescents in public policies. However, a significant portion of the population remains excluded. Therefore, in its cooperation program with the Brazilian government for the period 2017-2021, UNICEF focuses its efforts on the most vulnerable and excluded girls and boys, with a special focus on children and adolescents who are victims of extreme forms of violence .These children and adolescents in situations of greater vulnerability are spread throughout Brazil, but they are more concentrated in the Amazon, in the semiarid and in large urban centers. Through the UNICEF Seal, UNICEF promotes commitments to guarantee the rights of children and adolescents in the Semiarid and in the Brazilian Legal Amazon. In large cities, UNICEF works with a focus on reducing intra-municipal inequalities, through the Platform of Urban Centers (PCU).

Context

In 2017, UNICEF Brazil rolled-out an innovative new Country Programme Document 2017-2021, focusing on the need to reach every child and adolescent in Brazil. The current pro-gramme structure is organized based on population groups and its priorities are to enhance policies for excluded children; improve the quality of social policies for vulnerable children; prevent and respond to extreme forms of violence and engage citizenry and participation. UNICEF Brazil works to deliver the Country Programme at local level through its main territo-ry-wide initiatives. UNICEF Brazil will work to deliver the Country Programme at local level through its main territories-wide initiative. The UN Volunteer will integrate the Resource Mobilization and Partnership area, which operates with donors and partners to make a long-term commitment to the furthering of children’s rights .

Task description

Under the direct supervision of Marketing Services Officer and working together with the Fundraising Campaign Developer, the UN Volunteer will undertake the following tasks: • Produce graphic design and multimedia content for fundraising purposes (in-fographics, carrousels, posters, banners, cards, animated stories, videos with CTA, b-rolls). • Adapt global materials and campaigns for the local market with editable files (such as Photoshop, Illustrator, Premiere and After Effects) • Ensure quality of outputs in all products and content in line with UNICEF’s brand book and guidelines. • Work closely with your peers to access information and materials needed to develop activities • Provide graphic recommendations for effective fulfilment of fundraising campaign ob-jectives • Manage and prioritize multiple last-minute creative direction and multiple rounds of ed-its • Support the creation of briefings for agencies, freelancers and photographers, when it is necessary. • Participating in webinars and meetings, regarding fundraising content creation, when it is necessary. • Ensure that all campaign materials and products are organized, backed up and up-loaded onto SharePoint. Results/Expected Outputs • Graphic design and multimedia content for at least ten (10) fundraising campaigns (in-fographics, carrousels, posters, banners, cards, animated stories, videos with CTA) • Adapt at least four (4) global materials and campaigns for the local market with editable files • Graphic recommendations for effective fulfilment of fundraising campaign objectives