Senior Digital Content Assistant - UNOPS LICA-5

IMPORTANT NOTE: This position is advertised to internal and external applicants. Candidates must be legally present in Mexico at the time of application, recruitment and hire. Only candidates holding a valid work permit in Mexico will be considered eligible. 1. General Background
The United Nations High Commissioner for Refugees (UNHCR) office was established on December 14, 1950 by the General Assembly of the United Nations. The Agency is mandated to direct and coordinate actions to protect people in refugee status and solve refugee problems. Its main purpose is to safeguard the rights and welfare of refugees. It also has a mandate to help stateless people. For more information on UNHCR, its mandate and operations please visit http://www.unhcr.org.

The Private Sector Partnerships (PSP) unit has as part of its responsibilities to raise funds through individual and corporate donations from foundations, individual and major donors.
With the aim of having contents that allow digital audiences to understand who UNHCR is, what it does and invite them to donate, we are looking for a person to ensure the proper development of the Mexican section of the website and other digital material, in order to strengthen the digital fundraising strategy.

2. Purpose and Scope of Assignment
The objective is to hire a person responsible for digital content generation for the digital PSP strategies, seeking the following scope:

· Create and maintain written content for the Mexican section of the website and ensure a fundraising perspective.
· Create new content dedicated to different audiences (such as donors and supporters) for the email strategy towards achieving donation KPIs and drive traffic to acnur.org and donation pages.
· Keep creative material according UNHCR brand guidelines.
· Develop social media content packs for paid campaigns.
· Develop special content for dedicated media channels such as news websites or magazines to strengthen brand awareness and engagement.
· Support paid search strategy by developing new ad copies based on performance results.
· Oversee planning and rollout of digital campaigns in collaboration with agencies.
· Create and deploy e-appeals for Regular donors, One Off donors and email subscribers.
· Support digital planning processes (forecasting, benchmarking).
· Coordinate with all UNHCR focal points to ensure the website has all needed content following UNHCR UIX best practices.
· Coordinate with PI to ensure all contents are approved and aligned to PSP and PI guidelines and strategies.
· Coordinate with Donor Care team to ensure donors content is aligned to KPIs such as retention and upgrade.
· Seek for new content opportunities by monitoring news and digital trends to align PSP appeals creation.
· Coordinate with national and international UNHCR teams.
· Develop evaluation formats to assess and monitor digital content results such as web page and donation forms traffic, email open rate and social media responses and engagement.
· Coordinate with PI and Regional Comms HUB to ensure PSP messages are included in organic social media communication.
· Monitor social media conversation and develop social listening reports.
· Keep updated social media comments in order to highlight positive mentions, hide negative conversation and drive traffic to UNHCR pages.

3. Monitoring and Progress Controls

Direct report to Associate PSP Officer
Weekly KPIs report
Weekly planning meeting
Monthly content plan
Regular calls with national and international UNHCR teams
Regular monitoring calls with agencies and 3rd parties
Respect UNHCR brand guidelines

4. Qualifications and Experience
The ideal candidate will possess the following qualifications
a. Education (Level and area of required and/or preferred education)

b. Work Experience
(List number of years and area of required work experience. Clearly distinguish between required experience and experience which could be an asset.)

-At least 2 years of digital content and communications professional experience is required
-Two year proven experience in performance campaign.
-Strong background in running online campaigns for customer acquisition.
-Strong knowledge and understanding of digital metrics.
-Desirable NGO experience
-At least 1 years of SEO experience and SEM
-At least 1 years of media buying experience, Facebook and GDN included
-Experience working with digital agencies and managing online acquisition campaigns
-Knowledge of the digital LATAM regions desirable.

Results and deliverables:
· Web stories creation for website and emailing strategy
· E-mail content for different audiences
· Social media content packs for different campaigns
· AdWords ad copies maintenance
· Community management and social listening repots
· Content monthly plan
· Weekly KPIs analysis and recommendations
·UNHCR Mexico public information update
·Key content calendar -Clear and concise communication
-Creative
-Teamwork
-Results oriented
-Adaptable to change
-Leadership
-Proactive
-Open minded Proficiency in English and Spanish is essential. Only shortlisted candidates will be contacted. No late applications will be accepted.

Shortlisted candidates may be required to sit for a technical assessment or written test and later on, invited for an oral interview.

UNHCR does not charge a fee at any stage of the recruitment process (application, interview, processing or any other fees). The closing date for submission of applications is January 30th 2022 (midnight Geneva time).