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Snr Digital Fundraising Assistant - UNOPS LICA-5

Mexico (Mexico)

  • Organization: UNHCR - United Nations High Commissioner for Refugees
  • Location: Mexico (Mexico)
  • Grade: Administrative Services and Support - Generally no need for Higher Education - Administrative support
  • Occupational Groups:
    • External Relations, Partnerships and Resource mobilization
    • Administrative support
    • Information Technology and Computer Science
    • Project and Programme Management
    • Grant writing
  • Closing Date: 2022-01-30

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IMPORTANT NOTE: This position is advertised to internal and external applicants. Candidates must be legally present in Mexico at the time of application, recruitment and hire. Only candidates holding a valid work permit in Mexico will be considered eligible. 1. General Background
The United Nations High Commissioner for Refugees (UNHCR) office was established on December 14, 1950 by the General Assembly of the United Nations. The Agency is mandated to direct and coordinate actions to protect people in refugee status and solve refugee problems. Its main purpose is to safeguard the rights and welfare of refugees. It also has a mandate to help stateless people. For more information on UNHCR, its mandate and operations please visit http://www.unhcr.org.

The Private Sector Partnerships (PSP) unit has as part of its responsibilities to raise funds through individual and corporate donations from foundations, individual and major donors.
With the aim of strengthen the digital PSP channel, we are looking to hire someone who supports general digital activities, analysis and coordination with national and international teams to be able to increase results.

2. Purpose and Scope of Assignment
The objective is to hire a person who can support the digital PSP activities focused in two main channels (digital acquisition and lead generation), seeking the following scope:
-Keep up to date new leads and digital donors lists.
-Coordinate with internal and external teams to ensure tracking is reporting accurate information.
-Oversee setup and rollout of backend and frontend of online donation forms and lead forms in collaboration with 3rd parties.
-Oversee lead generation performance from all agencies, analyze metrics and make adjustments based on analytics and in coordination with telemarketing team.
-Oversee online media performance (website and donation pages), analyze metrics and make adjustments based on analytics and in coordination with the digital team.
-Work together with the content and digital team in order to support the digital process and funnel for new leads, donor and supporters.
-Monitor and track PSP digital acquisition and lead generation campaigns performance and results.
-Develop and follow up KPIs weekly report for lead generation and digital acquisition performance.
-Support the team with administrative process, such as procurements and follow up on vendor payments.
-Work closely with UNHCR Mexico Database and Donor Care teams to ensure retention, optimization and fundraising campaigns.
-Plan an implement A/B testing strategy for lead generation and digital acquisition.
-Test all new channels to ensure accurate tracking.
-Assist with digital media monitoring.
-Manage communication with lead generation agencies and internal media buying teams in order to ensure simultaneous campaigns perform according expectations.
-Work in coordination with telemarketing team to monitor the quality of the leads and optimize based on donation KPIs.
-Work in close collaboration with PI in order to develop local campaigns.
-Ensure leads information is being transferred in secure ways.
-Implement and optimize SMS strategy.
-Implement emergency campaigns on time and according to emergency protocol in order to ensure active campaigns during the best performing moments.

3. Monitoring and Progress Controls
-Direct report to PSP IG Officer
-Weekly KPIs report
-Weekly new donors base
-Weekly new leads base
-Monthly KPIs report
-Regular calls with national and international UNHCR teams
-Respect UNHCR brand guidelines

4. Qualifications and Experience
(List the required education, work experience, expertise and competencies of the individual contractor. The listed education and experience should correspond with the level at which the contract is offered.)

The ideal candidate will possess the following qualifications

a. Education (Level and area of required and/or preferred education)

-Secondary education required
-A degree or diploma in marketing, communication, advertising, business administration or a similar program is a plus
-A strong knowledge of web analytics platforms (i.e. - Google Analytics)
-A vast knowledge and understanding of digital measurement / metrics
-Knowledge on fundraising programs desirable


b. Work Experience
(List number of years and area of required work experience. Clearly distinguish between required experience and experience which could be an asset.)
-At least 2 years of experience in the digital commerce field
-At least 1 year of ascertainable experience in performance campaign
-Strong knowledge of web analytics platforms
-Strong knowledge and understanding of digital metrics
-Desirable NGO experience
-At least 2 of SEO experience and SEM
-Experience working with content-management-systems (CMS) and e-mail marketing tools
-Experience with database management is an asset (e.g. Salesforce) desirable
-Knowledge of the digital LATAM regions desirable.

Results and deliverables:
-Expected metrics for this position are the following:
-Templates for new releases
-Testing process for new media channels, donation pages and lead forms
-New Regular donor and One Off donor data base from digital channel
-Leads and email subscribers data base
-Monthly KPIs report (website and donation pages analytics)
-Help to achieve the fundraising digital and multichannel targets.
-Support multichannel and digital strategy. -Strong analytical
-Ability to work in a fast-paced environment
-Ability to coordinate with internal and external teams
-Able to follow instructions
-Strong planning and organizational skills
-Full command of English and Spanish.
-Able to manage basic excel files.
-Teamwork
-Results oriented
-Adaptable to change
-Proactive
-Committed with deadlines Proficiency in English and Spanish is essential. Only shortlisted candidates will be contacted. No late applications will be accepted.

Shortlisted candidates may be required to sit for a technical assessment or written test and later on, invited for an oral interview.

UNHCR does not charge a fee at any stage of the recruitment process (application, interview, processing or any other fees). The closing date for submission of applications is January 30th 2022 (midnight Geneva time).
We do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.
Apply

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