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Sr Producer, Content & Strategy

New York City | York

  • Organization: IRC - International Rescue Committee
  • Location: New York City | York
  • Grade: Level not specified
  • Occupational Groups:
  • Closing Date:


The International Rescue Committee (IRC) helps people affected by humanitarian crises to survive, recover and rebuild their lives. We deliver lasting impact by providing health care, helping children learn, and empowering individuals and communities to become self-reliant, always with a focus on the outstanding needs of women and girls. Founded in 1933 at the call of Albert Einstein, we now work in over 40 crisis- affected countries as well as communities throughout Europe and the Americas.

Marketing & Mobilization (M&M), a part of External Relations (ER), is a dynamic team, tasked with overseeing and implementing communications and marketing, building the IRC’s global profile and brand, growing private revenue from deeper donor engagement and partnerships, and influencing our target audiences. In alignment with our Strategy100 commitments, M&M has launched bold multi-year campaigns that raise funding, profile and influence and will improve our share of voice and resonance in key geographies and globally.

The Content and Creative team, a part of M&M, consists of award-winning creative specialists and idea partners, developing powerful communications and experiences to engage audiences and deliver on ER ambitions and objectives. Using creative mediums such as visual design, video, stunts, events, and storytelling, they tap into the expertise and talents of colleagues across the organization.

Job Overview

The Senior Producer, Content & Strategy is a champion for strategic storytelling and leads the development and delivery of compelling stories about the IRC’s response to emergencies and crises and the people that are impacted that will help support revenue, advocacy and brand efforts.

The role calls for a highly creative and resourceful storyteller and content creator who knows how to translate complex topics into easy-to-understand content. Able to identify a compelling story angle and conceptualize a breakthrough idea that meets campaign and content goals. S/he is a leader in producing results of various lengths that engage audiences via various platforms and channels and optimizing content for mobile and social. As a strong producer and communicator, this person will drive projects to completion working cross-functionally with Regional Communications, Program Staff, and Creative Leads to produce high-quality content.

Major Responsibilities

Content & Creative Strategy and Planning

·       Build strong ties with local storytellers to strengthen story-spotting and pre-screening process for story subjects

·       Lead on the identification and briefing with photographers and videographers, in close partnership with communications leads for programs and video

·       Support the Associate Director, Content to maintain our forward-looking calendar of content-gathering trips and ensure our gathering efforts are directly tied to strategic external relations priorities.

·       Lead producer for assigned content trips; working with Content and Creative team, Public Affairs, local Comms staff, and global content collaborators. Develop detailed TOR’s for trips that take into account the needs of different departments and teams.

·       Based on business needs, work with Program teams to find the most compelling stories; and to plan out efficient content collection process (including freelance support).

·       Develop story angles of key crises and issues in collaboration with communications staff and senior creative leads. Be a passionate advocate for unique story angles and strong creative ideas that will resonate with target audiences online.

Content Development

·       Develop and implement strategic and compelling cross-channel multi-media content in support of IRC fundraising, advocacy and public engagement – while ensuring that IRC’s content production aligns with our core value of Equality and DEI goals.

·       Collaborate with channel owners (e.g. social media, websites, newsletters) and design and video specialists to ensure content is on-message, on-brand and aligned to goals.

·       Collaborate with Editorial team and the frontline staff team to develop thorough, well-researched answers

·       Ensure the team can develop high quality Advocacy and Communication products, including the drafting, editing and production of visuals.

·       Any other duties as assigned by the supervisor

Job requirements


·       BA in journalism, communications, filmmaking or relevant field.

·       At least 6-8 years of professional journalism experience working for a media organization or non-profit.

·       Demonstrated ability to produce compelling, high-quality content; strong story instincts, and sharp writing and editing skills of multi-media packages (with some combination of photo, video, and graphic skills); proficiency of multimedia and film production tools (Large “ENG” video cameras, DSLR & Mirrorless cameras, smartphones, GoPros, Drones, basic lighting, grip gear, location and studio sound setups, Adobe Creative Cloud products)

·       Portfolio of multimedia content

·       Proven ability to provide clear direction and work well with freelancers (i.e. photographers, videographers, reporters); access to freelance networks.

·       Ability to work well independently and as part of a team; comfortable collaborating with and channeling the multiple collaborators involved in NGO communications projects.

·       Eager to travel widely and willing to work unusual hours.

·       Able to think quickly and creatively under pressure work environment

Demonstrated Competencies

·       Coordination: Solid organization and coordination skills; ability to run medium to large-scale projects.

·       Collaboration: Adept establishing relationships and navigating complex environments to drive projects forward and support the team’s work.

·       Creativity: Able to help shape stories and come up with new ideas for how to tell stories

·       Adaptability and flexibility: resilience, remains calm in high pressured situations, accepts new assignments and challenges, and responds efficiently to change

·       Integrity: A role model for gender equality, diversity, empathy and respect for global colleagues.

Language Skills

·       English (fluent); French and/or Arabic is a plus

Working Environment: Fast-paced and fluid work environment. Able to travel domestically or internationally up to 25%

The IRC and IRC workers must adhere to the values and principles outlined in the IRC Way Standards for Professional Conduct. These are Integrity, Service and Accountability. In accordance with these values, the IRC operates and enforces policies on Beneficiary Protection from Exploitation and Abuse, Child Safeguarding, Anti- Workplace Harassment, Fiscal Integrity and Anti-Retaliation.

IRC et les employés de IRC doivent adhérer aux valeurs et principes contenus dans le IRC WAY (normes de conduite professionnelle). Ce sont l’Intégrité, le Service, et la Responsabilité. En conformité avec ces valeurs, IRC opère et fait respecter les politiques sur la protection des bénéficiaires contre l’exploitation et les abus, la protection de l’enfant, le harcèlement sur les lieux de travail, l’intégrité financière, et les représailles.

The IRC is an Equal Opportunity Employer. The IRC considers all applicants on the basis of merit without regard to race, sex, color, national origin, religion, sexual orientation, age, marital status, veteran status, disability or any other characteristic protected by applicable law.


We do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.