Media Analysis Consultant

Background:

The International Rescue Committee is a leader in global malnutrition treatment in children under five and at the forefront of efforts to expand treatment coverage through reform. Communicating the IRC’s nutrition expertise and policy priorities is an essential component of influencing donors, policymakers, and the humanitarian community, and increasing public urgency to address the malnutrition crisis.

The proposed contract seeks an individual consultant or agency to complete a media analysis providing an overview on the relevant media landscape and key outlets and journalists to engage as well as detailing the IRC’s current positioning and opportunities to leverage its unique value-add in support of policy and advocacy goals.  

Scope of Work:

• Work with the Health Communications Specialist to define the scope of the media analysis.
• Conduct a comprehensive media analysis in line with the IRC’s goals.

Deliverables:

• An in-depth media analysis that includes but is not limited to:

• A landscape analysis that captures how the media frames and discusses acute malnutrition and treatment, the key messages that are conveyed, and features a representative “slice” of media coverage in the last year. This will additionally highlight any “breakthrough moments” that dominated nutrition coverage.
• A stakeholder mapping that outlines key outlets and journalists across top-tier and sector-specific US, UK, and African media markets.
•  A competitive analysis that highlights who the most prominent experts and speakers on acute malnutrition and treatment are, the IRC’s share of voice in relation to peer organizations, and how the IRC’s messages penetrate the broader discussion.

• A summary of the analysis’s findings, gaps and opportunities in the media landscape, and recommendations to leverage media to advance the IRC’s advocacy and communications goals relating to the treatment of acute malnutrition.