LTA - National Digital Engagement Specialist – 3 candidates will be selected (alternate LTAs in which contracting will be based on availability and raking).

Background

As part of UNDP’s global network of Lebanon’s Lab is aimed at creating actionable intelligence, and testing solutions with national partners. We are part of UNDP’s global policy teams and country offices.We are part of UNDP’s drive to be an incubator for the future. To accelerate progress towards the 2030 Agenda, we need to fast and curious. The Accelerator Labs are designed to close the gap between the current practices of international development in an accelerated pace of change. They model a new capability to make breakthroughs on the future of development: inequality, decarbonization, the 4th industrial revolution and new forms of governance.

Duties and Responsibilities

In our efforts to drive accelerated learning, we run fast paced and time bound experiments. One testingspace we use, especially as COVID forces more and more people online is online engagement and media.We are seeking a digital engagement specialist who would be able to devise, implement, and iterate on awide array of online experimentation modalities. This includes, but is not limited to, online ad andengagement funnels, email engagement, link tracking, website builds, event triggers and tracking, googledisplay network, and any and all other online mediums that may present as the models for online testingsuch as surveys, quizzes, amongst others.The consultant is also tasked with reporting as well as real time monitoring and reporting. They should becapable of optimizing on channels, creative, user experience, and spend. They should also be capable toprovide on the spot iteration of any used channel to improve results, or mitigate on risks.For additional information, please refer to ANNEX I – Terms of Reference

Competencies

Functional Competencies:

• Proficient in English and Arabic (Copy writing as well)

Corporate Competencies:

• Demonstrates integrity by modeling the UN’s values and ethical standards;
• Advocates and promotes the vision, mission, and strategic goals of UN;
• Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability;
• Treats all people fairly without favoritism;
• Knowledge of the UN preferable.

Required Skills and Experience

 Academic Qualifications:• Bachelor in Computer and Communication Engineering, Digital Engagement, digital strategy orany equivalent.Years of experience:• At least 8 years of work experience in the field of digital engagement & management experiencein digital, social, and search. Technical experience:• A minimum of 20 online campaigns delivered successfully.• Campaigns to include experience with Google PPC, SEO CPC and Facebook network campaigns I.eacquisition and conversion.• Proof of previous marketing performance reports for UN clients that include budgets, behavioralinsights, split testing and acquired learnings.• Diligent in knowledge documentation and sharing (can attach sample reports to proposal).• Experience using Google Data studio and other dashboards to showcase funnel performance.

How to apply:The consultancy is open for all national consultants who meet the selection criteria and propose acompetitive fee. Interested consultants are requested to apply only through this UNDP jobs portal.Submissions through any other media will not be considered.The application must include all of the following documents:1. P11,2. Annex 3 (Offerors Letter) and3. Financial proposalAll files shall be submitted in one single document and uploaded as word or PDF file to the UNDP jobsite.It has been observed that bidders don’t submit all requested documents and thus reducing their chanceto be selected for a contract with UNDP. before you submit your offer please revise that the applicationis complete and comprises all documents.Incomplete applications will not be considered.